High End Outdoor Brand Original Bird Launched Second-Hand Clothing Repurchase And Resale Platform

June 18th, Canada high-end outdoor brand Arc 'teryx (original bird) launched a buy back and resale platform Rock Solid Used Gear.

American consumers can send the brand outdoor equipment that they no longer use to Arc 'teryx stores or make reservations through the reservation function on the web page. After receiving the equipment, the Arc 'teryx team will evaluate the state of the goods, and select the commodity labels intact, clean the goods that are in good condition or use only traces of traces, and sell them again at a relatively low price on the Rock Solid Used Gear platform.

After the spanaction is completed, the users who contribute the second-hand goods will receive a gift card equivalent to 20% of the commodity price as a reward to support the brand sustainable development strategy.

The condition is not perfect, but the merchandise that can still be used will be donated to the relevant organizations that need outdoor equipment. Consumers can also exchange colors and sizes that are more suitable for their outdoor equipment.

Arc teryx hopes to extend the service life of commodities through the Rock Solid Used Gear platform, while reducing the impact of brands on the environment at the same time that consumers get tangible benefits. At present, Arc 'teryx is still adjusting and improving the platform. They hope to find a better way of sustainable development and reuse the second-hand goods that can not be re sold on the Rock Solid Used Gear platform.

Jon Hoerauf, managing director and President of Arc 'teryx, said that Arc' teryx is not only a maker of outdoor products, but also a medium for promoting the reform of the whole industry. For brands, making the world's leading outdoor appliances with strict standards has long been an instinct. Now, they are addressing the issue of sustainable development with the same stringent standards. Because good quality outdoor equipment can be fully recovered and entrusted to the next owner to continue to use, so they launched the Rock Solid Used Gear platform.

Previously, the outdoor sports brand Patagonia and The North Face launched Worn Wear and Renewed for garment repair and recycling respectively. It is hoped that this way will encourage consumers to reuse and recycle products in the clothing life cycle, reduce waste and environmental waste, thereby changing the relationship between consumers and goods.