How Can Clothing Shops Attract Customers To Enter Stores After Continuous Hot Weather?

When the hot sun struck, the high temperature warning arrived again when he wanted to stay in the air-conditioned room. In the heat of summer, the number of shopping people is decreasing, and the passenger flow of the brand terminal stores also decreases. How can we improve our performance in such a situation? How can we make products thrive in the scorching sun?

If we can win in such a market condition, we can not only increase the income of the shops, enhance the popularity of the brand, but also enable the shops to seize the opportunity in the future competition. But if we want to improve our performance, Xiaobian thinks that only by using scientific marketing strategy can we turn back to "rise" and achieve good results.

1, the display should pay attention to the tonal.

In summer, there will be persistent high temperatures and people tend to be restless. Therefore, shops should display cool and cool colors such as blue and white. At the same time, summer is also a season of colourful and colorful competition. Some high saturation and colorful colors are also the first choice for summer display.

The summer display should be arranged and displayed in accordance with the hue, so as to create a clean and refreshing visual sense for the customers.

2, let consumers feel cool and relaxed.

In summer shopping, background music is an important factor that affects consumers' shopping experience. It directly affects consumers' right to decide on consumption. If the background music is not appropriate, it may affect the sales volume of the shop. For example, when the volume of the shop background music is too loud, people will have to raise their voice when they communicate with each other. It creates a sense of impatience and uneasiness that leads to unintentional shopping. Choose soft and relaxing background music to create a warm and comfortable shopping environment for customers, so that customers can put down the irritability of hot weather and choose products at ease.

　 3, change the concept and set up the idea of "no low season".

"There is no off-season market, only the idea of off-season." If shops want to improve their performance in hot summer, they must first change their business philosophy and establish a sense of "sales without off-season". In the spirit of "no off-season", we should encourage ourselves in spirit, and do business more vigorously so as to promote sales performance more actively.

4, maintain regular customers and actively develop new customers.

In the case of poor sales in the summer, we must pay attention to communication with customers, do pre sales settlement and follow up sales and service work for old customers. Customer loyalty can bring more profits to the store. At the same time, we should actively develop our new customers and continuously expand our sales channels. Professional store management sharing platform, search attention - one three one terminal manager.

5. Motivate salespeople.

The arrival of summer hot weather may reduce sales volume, which makes many salesmen lack enthusiasm for work, resulting in lazy psychology and lack of spirit to guide more customers. In such an environment, the incentive measures for salesmen can be increased, such as increasing rewards and encouraging salesmen to take the initiative in marketing.

　 6, diversified promotions

The promotion means of stores in summer need to be diversified, and various marketing activities should be carried out to increase the attraction of shops. For example, the combination of creative sales promotion with current social hot spots, or the introduction of ingenious ways of consumption, such as buying products to send ice cream, small fans and other promotional gifts, these often produce the effect of winning.

7, timely charging

Use idle time to recharge shop personnel, so as to accumulate knowledge for the coming of peak season. Keep abreast of trends, learn business and sales skills.