South Korea's First Shop Opened In Shanghai K11

In August 6th, according to media sources, the Korean sweet brand baewei Tang opened the mainland store in Shanghai K11 (Theme Reading) shopping center, located in the B2 building of the shopping mall.

In June of this year, Bai Wei Tang said that the brand entered into the contract with the new world group, and plans to expand the stores in China to 250, and expand the offline distribution channels of the high-end dairy products such as Bai Wei Tang milk and fermented milk. The new world group has more than 60 department stores, shopping centers and port facilities in more than 20 countries around the world. The cooperation with the new world will contribute to the expansion of Bai Wei Tang in the mainland market.

Before entering the mainland, Bai Wei Tang has been stationed in the Hongkong market. It is reported that in 2007, Bai Wei Tang opened a guerrilla store in K11, Tsim Sha Tsui, Hongkong.

Bai Wei Tang is Korean popular sweets brand, the parent company Nanyang dairy industry was founded in 1964. All kinds of dairy products, such as milk ice cream, cream ice cream, etc., are supplied by the main hall.