Wang Changhui: How Powerful You Are, Red Beans Will Give You Big Stage.

" We should make good use of Internet thinking, pay attention to brand strategy, focus on explosive products, and pay attention to users' accumulation and maintenance. Sales in 2019 increased by 24.31% year-on-year. " This is Wang Changhui's commentary as director of the red bean group in 2019. Wang Chang Hui, who has been awarded this honor for many years, is only an ordinary salesperson when he first came to red beans. Because of his serious and responsible work, strong learning ability and innovative ability, Wang Changhui worked as chief executive, sales manager, factory director, chain director and red bean director. At present, Wang Changhui is the general manager of Wuxi red bean home clothing Limited company, director of marketing three company, and Hong Dun group children's Clothing Co., Ltd.

From an outside college student, he grew up to be the director and general manager of the company. The fate of Wang Changhui and red bean should be started 19 years ago. In 2001, Wang Changhui, who was graduating soon, saw the recruitment advertisement of the red bean group, and wrote a letter of recommendation.

"Dear manager, Hello, thank you for reading my letter during your busy schedule. My name is Wang Changhui. My major is industrial, foreign trade and marketing. I hope you can give me a chance to become a member of your group. I will repay your kindness with diligent work and great enthusiasm. " This self recommendation letter made Wang Changhui and red bean grow together.

After receiving the notice of employment, Wang Changhui came to Wuxi from his hometown, Dongtai, Jiangsu. He entered the red bean work with his vision and passion for the future. Although he is just an ordinary salesperson, Wang Changhui is conscientious and responsible in his work, and works hard to innovate his working methods. His achievements are excellent and he is constantly promoted. When he took the position of director, he often went to the front store to understand the market situation. Sometimes he stayed in a store for a long time. Wang Changhui carefully observed the behavior of consumers in the store, and sometimes he talked with consumers on the initiative. The clerk was very familiar with the special "customer". Wang Changhui also has his own understanding of explosive products, user thinking and fans' economy.

While working hard, Wang Changhui did not forget to improve his ability through study. Usually busy during the day, Wang Changhui studied hard at home in the middle of the night and worked hard at home. He was admitted to the undergraduate course from junior college and later became a graduate student in Jiangnan University. It is precisely because he is good at learning, Wang Changhui is proficient in big data analysis, he insisted on user centered, through scientific layout of stores, constantly focus on explosive products, so that the company's performance has been far ahead.

In 2018, the red bean group's factory in January to December in the comprehensive rankings, Wang Changhui has always been the first place. In 2019, the red bean group held a report on "gratitude for going ahead and doing a good job of its own people". Wang Changhui, with his outstanding achievements, won the "large scale Contribution Award" at the conference and won a prize of 1 million 500 thousand yuan.

　　 "User centered and user centered" Wang Changhui has always attached great importance to the business philosophy. Every year, Wang Changhui will lead the team to actively carry out roadshows and other activities to raise brand exposure and accumulate new users. It is reported that in 2019, Wang Changhui LED red bean home marketing three company team to carry out 500 roadshow activities, flash shop 700. The company has 2 million 120 thousand new users and a total of 5 million users.

"Focusing on explosive products, strengthening characteristics" is Wang Changhui's key to improving sales performance. In 2019, Wang Changhui analyzed the big data and found that the explosive product -- the red bean home baby cotton bra, then began to push and make the red bean home baby cotton bra. In 2019, the explosive sales increased by 57%, compared with the store's growth of 23%.

Wang Changhui grew up step by step with his own efforts and held many important positions in the company. This is a history of the struggle of ordinary employees, and also a manifestation of the red bean performance oriented employment system. Looking back at his growing experience in red bean, Wang Changhui said with deep feeling: "As long as you are willing to work hard, how strong you are, red beans will give you big stage, everyone can realize their dreams in red beans."

"In the final analysis, the competition of modern enterprises is the competition of talents. The stamina of the development of enterprises comes from the development potential of talents, and enterprises should grow up with their employees." Zhou Haijiang, chairman and CEO of the board of directors of the red bean group, often stressed. The red bean group really attaches great importance to the cultivation of talents. In terms of employment, the red bean group always adheres to the mechanism of competition and appointment. In red beans, everyone has an ascending path, and everyone has equal opportunities. Almost every week there will be posts for competition. From the head of the section, the workshop director, the sales manager to the director and the general manager of the company, the competitors can come from any position within the group. In terms of employing people, the red bean group has gone through four stages: the emotional economy, the interest economy and the able person economy. "Competition for posts, system selection", so that the development of red bean talents, and successors. This is also the fundamental reason why the red bean group can maintain its extraordinary competitiveness and vigorous vitality.