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1-5 Month Sales Increased By 5% Over The Same Period. How Did Shaoxing'S Printing And Dyeing Enterprise Win The Game?

2020/6/16 11:15:00 0

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Printing And Dyeing Enterprises Green High-End

As an International Textile City, Shaoxing occupies more than 30% of the world's textile and dyeing and manufacturing capacity. Printing and dyeing, as a dominant traditional industry in Shaoxing, has made positive contributions to Shaoxing's economic and social development over the years. In recent years, under the joint efforts of the whole city and the vast number of entrepreneurs, the printing and dyeing enterprises have made great breakthroughs in equipment technology, quality and efficiency, output per mu, and agglomeration and upgrading according to the goal of "green high-end and world leading". Green breakthroughs and agglomeration upgrading are becoming a new starting point and new journey for the development of high quality printing and dyeing enterprises.

The new crown has caused great impact on printing and dyeing enterprises, especially the export-oriented enterprises. In 1-4, the number of practitioners in the printing and dyeing industry decreased by 5.1%, sales fell by 12%, and the value of export delivery decreased by 25%. The unprecedented severe trials and difficulties have forced the vast majority of printing and dyeing enterprises to seek the path of self transformation. They are committed to seeking "great improvement" in the "great breakthrough" and speeding up the comprehensive competitiveness of industries and enterprises.

Bao textile printing and dyeing in Keqiao District achieved sales of 400 million yuan in 1-5 months, an increase of 5% compared with the same period last year, and exported nearly 30 million dollars. It still performs well under the influence of the epidemic. The investigation and analysis of its "three force points" is worth drawing lessons from other enterprises.

One

Employees are the first productive forces, with strong cohesion and mutual help.

Printing and dyeing enterprises are typical labor-intensive enterprises, and migrant workers occupy a relatively high proportion. During the resumption and resumption of production in February, the pressure of foreign workers returning to factories for epidemic prevention is large, which not only tests the cohesion of the employees in the field, but also tests the comprehensive management ability of the epidemic prevention and control command. Po textile printing and dyeing in February 19th to take the lead in resuming work (the first printing and dyeing enterprise in Keqiao), full staff in February 25th, full production in February 29th, handed over for 1-3 months, sold 240 million yuan (up 8% over the same period last year), and exported 20 million dollars for the "high score test paper", which benefited from the field workers' love of factories, and benefited from Party members and cadres to come forward. All staff members are very close and helpful.

? ? ? In the enterprise culture of Bao textile printing and dyeing, employees are the first productive force and the most valuable asset of enterprises. They attach great importance to the "livelihood project" of the employees. They focus on creating garden type workshop, park type factory and community type home, improving the production and living environment of employees, organizing all staff to participate in various forms of group building activities, enriching the amateur and family life of employees, and improving their satisfaction. With happiness, since the epidemic, performance appraisal has added cost award and quality award, which is much higher than that of the same industry in the same period of salary level; it has reserved basic jobs for Hubei employees, guaranteed basic life, and made a solemn promise of "not giving up an employee", so that employees feel the warmth and warmth of their families. Under the epidemic situation, enterprises not only have no staff turnover, but enhance the cohesion and cooperation degree of enterprises. In May, the company's orders were warmed up, production resumed and production capacity increased by 50%.

Bao textile dyeing and printing is firmly adhering to the concept of "the staff is the first productive force", thus effectively ensuring production, ensuring quality, defending the market and realizing the growth of contrarian growth in sales.

Two

Products are the first competitiveness, innovation and development, quality and efficiency.

Although Shaoxing's printing and dyeing industry is developed and numerous, its leading enterprises are less influential. The industry leader, Ningbo Shenzhou International 1 enterprises (selling about 20000000000 Yuan, creating a tax revenue of 2 billion yuan) accounts for 60% of the entire printing and dyeing industry in Shaoxing, with over capacity of assimilation and low price competition.

As one of the singles champion enterprises in Shaoxing's printing and dyeing industry, the batik printing and dyeing products of Bao textile are exported to US $110 million, and the market share, permeability and economic benefits are outstanding. As a national high and new technology enterprise, Bao textile is committed to innovation and development, investing in R & D expenses of 3-5% every year. It is committed to product R & D and independent brand building. The number of invention patents, utility models and new products of independent intellectual property rights ranks the highest in the industry. In the past three years, nearly 30% revenue growth has been achieved every year, resulting from the commitment to invest in fixed assets (such as upgrading the production line and so on). It has the courage to go out of the comfort zone (abandon the original product development and replace the new product), and develop products with more fresh color, better handle, more breathable and cost-effective products, and sell well in more than 30 countries and regions in Africa. Single champion. The company's "BAOFANG" as "China well-known trademark" and "STAR OF AFRICA" as "Zhejiang export brand" has become a popular brand in Africa.

During the epidemic, although production has been temporarily stagnant, Bao spinning is regarded as an excellent "window period" for tackling key problems in product quality and energy saving and efficiency enhancement. In March, the company set up 4 innovation teams to implement the new high-tech research and development: the finishing equipment of the equipment group and the labeling automation project were successfully established in the regional science and technology tackling key projects, and achieved a better scale production base (more than 50% of the energy efficiency enhancement results); the laboratory group optimized the supply chain according to the market price and actual effect, and imported from India originally. The dyestuffs (such as 354 blue, HGL orange, etc.) have made better domestic substitution; the printing group has carried out daily bulletin and tackling key breakthroughs for quality, guiding the pairing between the superior and inferior machines, improving the overall A rate and so on. The dyeing team upgraded and upgraded the MES system on the basis of the original ERP, and implemented the energy consumption statistics, energy saving and efficiency enhancement to each machine platform.

At present, the epidemic is at risk, organic textile, printing and dyeing adhere to the concept of "product is the first competitiveness". We should respect the market, cherish customers, focus on products, improve quality and efficiency, and effectively enhance the core competitiveness of high quality and sustainable development.

Three

Market is the first vitality, continuous deep tillage and effective development.

Shaoxing printing and dyeing enterprises mainly rely on the order processing of China Textile City market, more than 90% of them are processing enterprises, and the proportion of independent distribution enterprises is less than 10%. In recent years, the industry orders have become "high or low", which is embodied in the OeKe-Tex100 eco textile standard, and the entry of high-end markets such as Europe and America has become increasingly difficult. The low end market orders have shifted to Southeast Asia and other countries, and the low price competition of products has become more serious. In 2020, due to the impact of the epidemic, the textile market was sluggish and the export situation was grim. The European and American markets bear the brunt of the decline in terminal consumer demand, and the awareness of manufacturing reflow has been strengthened. However, in some countries and regions where local production capacity is not available, such as the Middle East and Africa, some products are hardly affected by the epidemic, and the demand for orders is continuously flowing. Facing the situation of "normalization" of epidemic prevention and control, printing and dyeing enterprises need to change their minds, step out of the comfort zone, lighten their dependence on the Textile City, actively explore new markets, expand the market of existing products, and develop new products (such as epidemic prevention related products) according to the demand of new markets, and do two rounds of domestic and foreign markets, together with domestic and foreign trade. Printing and dyeing enterprises, which have their own competitive advantages, need to be prepared for danger and cautiously optimistic. They should make preparations for the competition of new entrants in the market, do well in cost optimization, improve product quality and ensure competitive advantage.

Unlike other dyeing and printing enterprises in Shaoxing, Bao textile printing and dyeing industry has been persisting in independent distribution for many years. Its export proportion exceeds 80%. It is the first printing and dyeing enterprise with over 1 billion sales in Keqiao district. It has become the only printing and dyeing enterprise that won the Shaoxing high quality development award. The strategic positioning of Bao textile has always been targeted at "green high-end, world leading", responding to the strategic layout of the "one belt and one way" strategy. Over the past 20 years, the African market has been deeply cultivated, the customer accumulation and market experience for many years, so that enterprises have a more accurate market grasp of the trend and product development, and form a unique competitive barrier. Looking for new market and new customers, striving to export orders for 20 million M masks for export to Japan and South Korea, becoming a new growth point for enterprises. At the same time, enterprises actively learn live broadcast and other new models (online Canton Fair), do business propaganda, customer maintenance and market development, and expand the brand influence of enterprises and products.

The market always favours enterprises with prepares and prepares. Bao textile dyeing and printing is firmly adhering to the idea that "staff are the first productive forces", "products are the first competitiveness" and "market is the first vitality".

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1-5 Month Sales Increased By 5% Over The Same Period. How Did Shaoxing'S Printing And Dyeing Enterprise Win The Game?

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Low Price Competition Of Printing And Dyeing Enterprises Is Serious After The "Post Release Period", And The Profit Space Is Compressed.