Lycra, With Innovative Products, Sustainable Initiatives And New Digital Platform, Landed In Intertextile 2021 Autumn And Winter Noodle Accessories Exhibition

"Join forces to create the present and create the future"

Shanghai, China - October 9, 2021 - Lycra, a global leader in the development of innovative fiber and technology solutions for the apparel industry, presented at Intertextile China international textile fabrics and accessories (autumn and winter) Expo from October 9 to 11, bringing Lycra Adaptiv fiber (Lycra Smart Fiber) was launched in Asia Pacific, aiming to promote the sustainable process of global circular economy initiative of "hand in hand with Lycra, recycling symbiosis", and a new Lycra connecting the value chain One (Lycra) online interactive platform, and the latest development of Lycra fitsense technology.

"For decades, as a partner in the apparel industry, Lycra has been on the road of continuous pursuit of innovation, enjoying a high reputation in developing market-oriented, consumer centric innovative solutions, and the world needs these solutions to meet future challenges," said Hu Yanjun, President of Laika Asia Pacific We hope that through this Intertextile autumn and winter noodle accessories exhibition, we can closely unite the partners in the industrial chain, inspire inspiration with innovation, and discuss how to work together to create a bright new future for the industry. "

　　 Hu Yanjun, Asia Vice President and Asia Pacific president of Lycra clothing business

In order to meet the growing demand of consumers for simpler, more size inclusive, more comfortable and more powerful clothing, Lycra Co. Ltd Lycra adaptiv was launched at the autumn and winter noodle accessories exhibition in 2021 Fiber - this unique, patent pending fiber can provide the same excellent wearing experience for different body types. Whether it's cut and sewn or seamless, Lycra adaptiv Fiber (Lycra Smart Fiber) can bring the effect of the second layer of skin, fit the wearer's movement, maximize the comfort and make the clothing easier to put on and off.

When Lycra adaptiv fiber and patent Lycra dualfx When combined with technology, it can provide a wider range of size tolerance for stretch jeans. This expands the fit range, allowing the same size to cover a wider range of body shapes, allowing "Wear more than one yard" has achieved a breakthrough in the jeans category. In addition, the innovation is likely to improve consumer satisfaction and brand loyalty, while reducing return costs.

Lycra will bring to the audience about its revolutionary Lycra fitsense ）The latest development in technology, which changes clothing by bringing lightweight, directional support to the body's desired parts. At present, Lycra fitsense ）The potential of technology in garment engineering and design is being recognized by top suppliers in Asia Pacific. At the exhibition, partners including virgin International Group, Shanghai Yongzi fashion and Alibaba rhino smart make will present the latest application of this technology in underwear, body shaping clothing, swimsuit, sportswear and other categories, which are specially designed to meet the needs of Chinese consumers for style, shape and comfort.

　　 Intertextile 2021 autumn / winter noodle Accessories Exhibition Another bright spot is to launch a sustainable development initiative in the Asia Pacific region aimed at promoting circular economy in the textile and garment industry - "hand in hand with Lycra, recycling symbiosis" 。 This initiative invites customers and industry experts to join Lycra to use sustainable materials that can eventually be recycled at the end of the life cycle, thereby reducing textile waste and achieving a closed loop loop together.

　　 Lycra The new customer portal Lycra one (Lycra one) will be displayed at the exhibition site. As an online interactive platform, Lycra One aims to connect the global network of garment manufacturers, brands, retailers and factories, enabling visitors to explore the company's fiber and technology solutions, gain insight into trends, expand business networks, simplify the way they work and drive business growth.

This year's Intertextile autumn and winter noodle accessories exhibition, Lycra The scale of the exhibition group has nearly doubled. Lycra will join hands with 22 The theme of booth E51 located in hall 1.1 is to present to the audience how the whole value chain of the clothing industry is committed to "join hands with the present and create the future", which is also the theme of booth E51 in hall 1.1.