Shao Yanfeng Of Red Bean Group: All Ordinary Jobs Can Create Extraordinary Achievements

Hongdou Group is a pioneer in high-quality development of "three selfs and six modernizations" - Shao Yanfeng: All ordinary jobs can create extraordinary achievements

Ideals and beliefs are the calcium of spirit. Every outstanding party member in the "three self and six modernizations" pioneer of Red Bean Group practices the power of example with his own practical actions. They interpret their original mission with responsibility and responsibility, and their ideals and beliefs are rock solid. It has always been an important working method of our Party and a magic weapon of Red Bean Group to let the model lead the way and play an exemplary role. In the face of the uncertainty of the external environment, Red Bean Group boosted the spirit of all staff and built firm confidence in overcoming difficulties through activities such as selecting pioneer fortresses and party members. Shao Yanfeng, the director of Hongdou Children's Wear Co., Ltd. E-Commerce No. 2, is an excellent representative.

With the rapid development of various e-commerce formats, the e-commerce industry has become increasingly competitive. Facing various pressures, Shao Yanfeng led the team to rise to the challenge and adhere to the product as the core. In 2023, the sales profit will grow against the trend and the annual revenue will grow by 35% year on year; Profit increased by 58% year on year; Return on assets reached 69%; At the same time, it pays special attention to the accumulation of users. In 2023, the number of fans who follow stores will increase by 513% year on year; Private members increased by 120% year on year. Shao Yanfeng won the honorary title of "Pioneer of Red Bean Group's high-quality development" in the theme activity of "promoting high-quality development with" three self and six modernizations "launched by the Party Committee of Red Bean Group.

Shao Yanfeng joined Hongdou in August 2013 and successively served as the head of the brand culture department and the head of the down jacket e-commerce of Hongdou Far East Company, demonstrating excellent management ability and leadership potential. In 2016, he was transferred to Little Red Bean Children's Wear, which successfully promoted the rapid development of the brand's e-commerce. With the efforts of the team, Little Red Bean Children's Wear has successfully transformed into the second company of Red Bean Children's Wear E-commerce. With excellent strategy and persistent perseverance, Little Red Bean Children's Wear E-commerce has developed from scratch.

As a Communist Party member, Shao Yanfeng is strict with himself in his work, always strengthens his own party spirit cultivation, works conscientiously in his post, and gives full play to the role of model and leadership. Shao Yanfeng has been commended by Red Bean Children's Wear Company and Red Bean Group Company for many times, and has won the honorary title of May 4th Youth Pacesetter and Outstanding Communist Party Member of the Group for many times. In 2021, Shao Yanfeng, over 30 years old, was awarded the title of "Pioneer Party Member" due to his outstanding achievements in the theme activity of "Celebrating the Centennial Report and Competing for Pioneer Party" held by the Party Committee of Red Bean Group. This is not only the affirmation of his personal performance, but also the recognition of his leadership team.

"Be brave to try and accept challenges" has always been Shao Yanfeng's work credo. He faced great difficulties in the early days of Little Red Bean Children's Wear E-commerce, but he insisted on taking products as the core and led the team to gradually open the door to e-commerce. Under his leadership, Xiaohongdou Children's Wear E-commerce successfully transformed, achieved sales growth against the trend, and laid a solid foundation for the subsequent high-quality development. He's in the regiment

When the team is faced with transformation and upgrading, it is determined to transform from an activity shop to a daily sales shop. In the three months at the beginning of the transformation, the sales volume of the store did not rise but fell, which doubled Shao Yanfeng's pressure. "I am a person who will not admit defeat. The more pressure I have, the more I will be motivated to fight," Shao Yanfeng said. The fighting spirit comes from Shao Yanfeng's spirit of fearing hardship and learning. He led the team to closely follow the industry benchmark and learn from the excellent e-commerce companies in the group. By focusing on products, improving quality and optimizing, he gradually won the reputation of users with high-quality products. At the same time, he also paid attention to the accumulation of fan members, seized every user with heart, and won more fans' trust with quality. Five months later, the overall situation of the store gradually improved, which also confirmed that Shao Yanfeng's transformation decision was correct. This experience is not only a test of his leadership, but also a test of team cohesion and execution.

In the ever-changing e-commerce industry, Shao Yanfeng successfully led Red Bean Children's Wear E-commerce to meet new challenges with excellent leadership and keen insight. As the pioneer of "three self and six modernization" in the high-quality development of Red Bean Group, Shao Yanfeng has not only made remarkable achievements in performance, but also demonstrated excellent leadership quality in team building and coping with complex situations. Shao Yanfeng's management philosophy is to "do great things well and do small things in detail". Under his leadership, Hongdou Children's Wear E-commerce Company II showed strong organization and coordination ability when facing various difficulties. In the difficult situation, Shao Yanfeng not only demonstrated excellent professional ability, but also gave full play to the vanguard and model role of the Party members.

Shao Yanfeng, with his outstanding performance and leadership, led the team to forge ahead despite difficulties, break new ground in many difficulties, and achieve brilliant new performance. He has expanded the Red Bean Children's Wear E-commerce from small to large, step by step, and continued to grow. He encourages team members to trust each other, communicate closely and face problems and difficulties in work together. Through regular team learning and discussion, he not only improved the overall learning ability of the team, but also cultivated an efficient team with strong cohesion and execution.

"Persistence is the key to success" is Shao Yanfeng's consistent saying. "Adherence to a cause requires strong willpower and perseverance, because there will be various temptations and obstacles along the way. Every twist and every obstacle will test one's patience and determination." Shao Yanfeng said, "Adherence is a long run, not only to adapt to the changing environment, but also to constantly adjust the mentality and maintain a clear understanding of the goal. In this process, I often feel lonely and helpless, but it is in this dilemma that the character and willpower forged are the strongest. "

Pioneers are visible benchmarks, and role models are tangible forces. The deeds of "Party Pioneer" of Red Bean Group can be learned and done, and the spirit can be traced. Learn from the "Party Pioneers", and be like them to be firm in their ideals and beliefs, firm in their will to struggle, firm in their perseverance and tenacity, and do every ordinary thing well in a down-to-earth manner. All ordinary people can achieve extraordinary lives, and all ordinary jobs can create extraordinary achievements.