CHIC2024 (Autumn) Starts On August 27

From August 27 to 29, 2024 China International Garment Expo (Autumn) aims to develop new quality productivity, focuses on the "innovative integration platform of the clothing industry supply chain", gathers high-quality brands throughout the Chinese clothing industry chain, shapes a new fashion ecology with scientific and technological productivity, creates a new fashion aesthetics with cultural productivity, and opens a new fashion realm with green productivity.

CHIC2024 (autumn) covers the North Hall, Hall 2.1 and Hall 3 of the National Convention and Exhibition Center (Shanghai), with an exhibition area of 53000 square meters, 821 exhibitors including commercial brands, manufacturing brands and regional brands, more than 20 industrial clusters/markets participated in the exhibition, and more than 40 diversified activities were held simultaneously in France, Britain, Italy, Spain, the Netherlands, Sweden, the United States Buyers and exhibitors from more than 10 countries and regions, including Canada, have come across mountains and seas, and more than 40 authoritative, industrial, fashion and consumer media have entered the exhibition site. At this time, we will work hard, and CHIC2024 (autumn) is full of the joy of autumn harvest, which will become another autumn gathering of garment people.

Product upgrading and rapid development,

Good news from enterprises

At the critical stage when China's clothing industry is in the transition of technological track and the leap of industrial quality, CHIC2024 (autumn) will continue to promote high-quality development of the clothing industry around scientific and technological productivity, cultural productivity and green productivity, and shape the depth and global breadth of industrial value in China.

Several industry leaders from China Textile Industry Federation and China Garment Association came to the exhibition first. They visited the industry's representative enterprises successively, witnessed the leading and disruptive breakthroughs of various clusters and enterprises in technology empowerment, process upgrading, fashion innovation and other aspects, and listened to the harvest experience of exhibitors in this exhibition. "There is a lot of passengers on site", "customers have placed orders for cooperation in the morning", "brochures have been distributed in the morning, and can only be printed urgently"... Good news is heard all the time.

Sun Ruizhe, president of China Textile Industry Federation, pointed out during the exhibition that local clusters and enterprises should focus on "expertise, excellence and novelty", adhere to science and technology, fashion and green unswervingly, take green as the principle, empower with science and technology, and take creativity as the guidance. At the same time, he suggested that Chinese garment industry clusters/enterprises should not only focus on products, but also release fashion trends, so that Chinese fashion can truly lead the world trend.

"This time, I feel that the enterprise has made great changes in product upgrading, closely following the changes in consumers' new lifestyle, and differentiated products meet the needs of personalization." Chen Dapeng, Vice President of the China Textile Industry Federation and President of the China National Garment Association, praised the quality, design and innovation of products brought by the enterprise, and saw that the exhibitors took market trends, environmental climate Changes in consumer preferences. At the exhibition site, there were also some "second generation" successors of enterprises coming to the front of the stage to introduce the road of transformation in detail. Chen Dapeng said that enterprise inheritance was crucial, and the positive actions of successors filled the industry with confidence.

Meet the right person at the right time,

This is the perfect start

As soon as the bustling buyers enter the exhibition hall, they will be integrated into the rows of booths. Behind the seemingly unexpected encounter between buyers and exhibitors is the preparation of the organizer in the early exhibition area planning.

CHIC2024 (autumn) will create nine exhibition areas in the north pavilion, namely, "CHIC SELECTED", outdoor sports, high-quality products, ultimate pieces, fashion customization, digital intelligence collaboration, extraordinary jeans, new design forces, accessories, shoes and bags, to solve every procurement problem professionally and accurately, and "efficiency" has become a hot word for on-site suppliers and buyers to experience.

The "Choice of CHIC" CHIC SELECTED of Beiguan, together with the China Garment Quality Manufacturers Alliance and China Garment Good Design, selected 20 head supply chain enterprises, covering all links from fashion trends to product terminals, focusing on coats, windbreakers, jackets, suits, shirts, pants, sweaters, T-shirts The global manufacturing advantages of Polo shirts, leather coats, down jackets, sweaters and other pieces show the industrial strength of big countries with the "national team" lineup of Chinese garment manufacturing. Many professional visitors booked the exhibition early to see the expertise, excellence, specialty and novelty of the top enterprises.

2.1 The pavilion focuses on one-stop shopping services, and diversified exhibition areas meet the needs of buyers. The exhibition area of "outdoor sports" continues to expand in terms of product categories, use scenarios, consumer audiences, and clothing. Exhibitors focus on such clothing as assault suits, yoga suits, sunscreen suits, ski suits, mountaineering suits, cycling suits, swimwear, etc., emphasizing the combination of professionalism, technology, fashion, and aesthetics of products, To reach multiple standards such as the increasing professionalism and consumption habits of outdoor sports enthusiasts, and provide a huge potential space for the brand to achieve business growth. The "Extraordinary Jeans" exhibition area on the side helps brands seize the 50 billion yuan denim textile market. A large number of high-quality denim manufacturers have quick reaction ability and supply experience at home and abroad. They bring diversified and high-quality denim products.

Comprehensive, time-saving and efficient, this is the biggest feeling for buyers when they enter the exhibition area of "high-quality products". Full range and high quality are the distinctive labels of exhibitors in the exhibition area. Four seasons and serialization are the characteristics of exhibits and services. They help enterprises/brands/designers solve many problems in clothing development and design, raw materials and procurement, production and quality control, logistics distribution, sales and after-sales service. Exhibitors and brands from France, Britain, South Korea, Japan, India, Mongolia and other countries provide lamb wool and sheepskin, sportswear, casual wear and other global products, so as to shorten the information gap and make the world trend the same. The exhibition area of "Ultimate Pieces" focuses on the "best sellers" and the "top sellers" that have been tested by the market. Women's clothing, overcoats, down jackets, leather furs, etc. have always been the key words in the exhibition area. The scene is crowded. The relevant exhibitors have excellent performance in production scale, product strength, design and R&D ability, scientific and technological intelligent production, etc., with competitive advantages and pilot strength.

The "Fashion Customization" exhibition area achieves the goal of "everything can be customized" and provides more customized services for fashion products in people's life, work and travel scenes. Exhibitors apply technology to the research and development of manufacturing technology for suits, high-end ready to wear clothes and professional clothes, quickly break away from the single, modular design and production mode, and meet the personalized needs of thousands of people. Enterprises have innovated the three-dimensional development model of the whole industrial chain by means of digital intelligence, and are performing brilliantly in the exhibition area of "digital intelligence collaboration". Software, equipment, exhibition tools, testing, finance, intelligent logistics and other exhibitors who have promoted clothing enterprises from "manufacturing" to "intelligent manufacturing" have demonstrated to the audience round by round how high-tech can help enterprises save costs, improve quality and efficiency in practice. Some customers of the exhibitors in the exhibition area happen to be the exhibitors in other exhibition areas. They complement each other, and the demands of both sides are clear. The orders are settled in one go.

Hall 3 is the best window to reflect the new consumption mode. The two exhibition areas of "new forces of design" and "accessories, shoes and bags" fully display the emerging fashion favored by contemporary mainstream consumers. The exhibition area of "New Power of Design" deeply focuses on China's high-quality local design power of contemporary expression of oriental aesthetics. These designer fashion brands, original design brands and designer studios with both cultural creativity and design innovation build their own independent and vibrant design languages under the strong "national style", Like a magnet, it attracts buyers with the same magnetic field in the crowd. The small and beautiful business energy of the exhibition area of "Accessories Shoes and Bags" is beyond imagination. The crowd density in the exhibition area is always amazing. There are many exhibitors and more buyers. They have a large purchase volume. They are more fond of accessories with high recognition, and take them when they see them. A large number of exhibitors of ready to wear brands, customization enterprises, and supply chain manufacturers also placed large orders in the "Accessories Shoes and Bags" exhibition area.

See with your own eyes and listen with your own ears,

This information is more real

On the one hand, new friends meet and old friends get together; on the other hand, a series of blockbuster activities that people look forward to.

In the North Pavilion, rows and rows of fashionable clothes made of recycled fabrics are particularly eye-catching. This is the sustainable innovation zone jointly set up by CHIC2024 (autumn) and the Social Responsibility Office of the China Textile Industry Federation. These "clothes recycling" and "flag hanging recycling bags" demonstrate the latest achievements in the field of circular economy in kind by following the trend of fashion design, Promote the green transformation of the clothing industry, advocate and practice a sustainable lifestyle.

The CHIC 2024 (autumn) award ceremony CHIC AWARD was held grandly. "CHIC Excellent Product Award" was awarded to brands that highlight product innovation, "CHIC Industry Promotion Award" and "CHIC Special Contribution Award" were awarded to enterprises that promote industrial development and make positive contributions, and "CHIC High Quality Purchaser" was awarded to commercial brands with good market performance.

Precisely matched trade activities always attract high popularity. Brand enterprises, wholesalers, production enterprises, import and export companies, buyers' shops, e-commerce platforms, MCN, Daren and other channel buyers not only complete product purchase expectations through the trade docking conference CHIC MATCHING, but also visit the booths of enterprises in each exhibition area to learn about the latest trends and more business cooperation possibilities. In terms of overseas buyers, buyers from France, Britain, Italy, Spain, the Netherlands, Sweden, the United Arab Emirates, the United States, Canada, Australia and other countries purchase jeans, leather clothes, outdoor sports, children's clothing, jewelry and other categories.

In order to serve each exhibitor and audience who came to CHIC's site well and maximize their gains, the sponsor opened an exhibitor self-service system in CHIC's WeChat applet and added the mobile terminal filling function to facilitate exhibitors to fill in and download relevant information, while visitors can browse the exhibitors' introduction and advantages, make a shopping plan in advance, and invite friends to visit the exhibition to win various activity gift packages, Create interactive exhibition viewing experience.

On the first day, China Garment Business Forum CHIC TALK opened one after another to open the brand supply chain with industrial and regional advantages and create a win-win chain.

CHIC SHOW is the pioneer "position" of fashion creativity and commercial value transformation. Many wonderful new product release shows have brought popular products at present. The audience took photos in time to retain their favorite styles, and immediately established contact with the designer after the show ended.

CHIC2024 (autumn) not only belongs to the clothing industry, but also is an important cooperation platform deeply concerned by the pan fashion field. Touching salon 2.0 continues the relaxed and interesting style and starts a new journey of boundless integration. The collision of different fields, styles and ideas adds new annotations to fashion. Between various exhibition areas, the exhibition has set up a number of small and beautiful flash activities to enhance the connection with the C end and attract fashion experts to "punch in"; There was a long queue for the prize draw of the egg twisting machines at the service desks of the venue. The audience posted on the Little Red Book to attract friends and quickly spread to the circle of friends.

The excitement is just the beginning. On August 28, the rarely seen guests such as Little Red Book Clothing Campaign, Diaoyin E-commerce Clothing Operation and SHEIN Investment Promotion Leader will appear at the Innovation Summit of Chinese Clothing Buyers to predict the new trend of purchasing market. The 2024 China Garment AI+Digital Supply Chain Innovation Summit and the 2024 China Denim Buyers Summit will also be held one after another. Seven sharing sessions at salons will keep fashion hot.

Keep your love and go to the blue ocean. CHIC2024 (autumn) will respond to your expectations on August 28 and 29, with hope, let's meet each other!