Industrial Cluster: How To Comprehensively Enhance The International Influence And Popularity Of "World Woolen Textile Capital"

The Dalang wool textile industry continues to grow. At present, it has more than 28000 wool textile market players, more than 200000 employees, an annual output of 900 million sweaters, and a market turnover of 72 billion yuan across the industry chain. From January to August this year, the industrial output value of Dalang Woolen Fabric reached 10.8 billion yuan, up 3.2% year on year, showing a stable development trend. How to promote the future high-quality development of Dalang wool industry and how to comprehensively enhance the international influence and popularity of the "World Woolen Textile Capital".

How to speed up the high-quality development of the wool weaving industry in major industrial projects such as wool weaving intelligent production and "industrial transformation" in Xiangtou; It is necessary to gather innovative resources, cultivate new forces, especially young groups, and form new advantages leading by innovation

In order to achieve this goal, Dalang Town will focus on building an innovation center for the wool textile industry, attract well-known designers and brands at home and abroad, and promote the deep integration of design and industry. At the same time, strengthen cooperation with universities and research institutions, establish an innovation platform integrating production, teaching and research, and provide continuous technical support and talent support for the wool industry.

In addition, Dalang will also hold the International Woolen Weaving Culture Festival to display the latest designs and products of Dalang Woolen Weaving and enhance its international image through exhibitions, forums, fashion shows and other activities. At the same time, strengthen the connection with the international market, expand overseas sales channels, and improve the international competitiveness of Dayang wool products.

In terms of environmental protection, Dalang Town will promote green production, encourage enterprises to adopt environmentally friendly materials and energy-saving technologies, reduce pollution emissions in the production process, and achieve sustainable development of the wool industry. Through these measures, the Dalang wool industry will move towards a more prosperous and sustainable future. At the same time, in order to attract and retain young talents, Dalang Town will be committed to creating a "creative Silicon Valley" for the wool industry. This includes building modern office spaces, incubators, accelerators, etc. to provide all-round support and services for start-ups and young designers. By holding creative contests, design contests and other activities, we can stimulate the innovative thinking and creativity of young people and inject new vitality and inspiration into the knitting industry.

In addition, Datang will also strengthen brand building and market promotion. By creating a wool brand with local characteristics, the added value and market competitiveness of products will be improved. Use the Internet and e-commerce platform to expand sales channels and realize the integrated development of online and offline. At the same time, strengthen the cooperation with international famous brands, and enhance the international popularity and influence of the brand through joint design, cross-border cooperation and other ways.

In terms of talent training, Dalang Town will increase investment to establish a sound vocational education and training system. Cooperate with universities and vocational training institutions to set up professional courses related to wool design, production management, marketing, etc., and cultivate compound talents with professional skills and innovative ability. At the same time, enterprises are encouraged to carry out internal training, improve the comprehensive quality and professional skills of employees, and provide a solid talent support for the sustainable development of the knitting industry.

In terms of focusing on brand building, the Dalang wool industry needs to strengthen investment and promote development. Although the industrial foundation is very good, because the brand added value is too low, the efficiency of production capacity and profit comparison with international well-known brands is still too low. How to improve the brand culture construction quickly has become an important issue for the Dalang wool industry.

To this end, Datang will take a series of measures, including strengthening design research and development, improving product quality and design level, to meet consumer demand for high-quality wool products. At the same time, various fashion exhibitions and fashion shows will be held to show the latest design and fashion trends of Dalang Woolen, attracting more attention and recognition.

In addition, Datang will also focus on story marketing, explore the cultural connotation and historical origin of wool products, and enhance consumers' sense of identity and loyalty to the Datang wool brand by telling brand stories. At the same time, use new media platforms, such as Weibo, WeChat, Tiaoyin, etc., to carry out brand publicity and interactive marketing, and expand the influence and coverage of the brand.

In the international market, Datang will actively participate in the international wool weaving exhibition, establish contacts with international buyers, and expand overseas markets. Through cooperation with international designers and brands, introduce international advanced design concepts and management experience to enhance the international competitiveness of Dalang wool products.

Through these comprehensive measures, the Dalang wool industry will gradually enhance the brand added value, realize the transformation from "Made in China" to "Chinese brand", and lay a solid foundation for the long-term development of the industry.

Finally, Dalang Town will strengthen policy support and service guarantee. Formulate and improve relevant policies and measures to provide tax preference, financial support, market development and other support for wool enterprises. Establish and improve the service system to provide enterprises with legal advice, intellectual property protection, quality testing and other comprehensive services. Through these measures, a better environment and conditions will be created for the high-quality development of the wool industry.