ZRO Won The Designated Leather Shoes Brand Of The 31St China International Advertising Festival

With great ingenuity, we can make high-quality goods. On November 28, 2024, The 31st China International Advertising Festival The carnival of great powers and good products was grandly opened in Hall B1 of Xiamen International Convention and Exhibition Center, Fujian. The theme of this big country Goodwill Carnival is "the light of domestic products, changing the future", which brings together domestic well-known brand enterprises and regional characteristic brands of "one county, one product" Shoes Our leading brand also appeared at this event with new products and positioning.

At the exchange dinner of the 31st China International Advertising Festival and the 2024 brand awarding ceremony of Goodwill, held on the evening of the 28th, ZRO was designated as the designated leather shoe brand of this advertising festival, and won the title of "Goodwill, the brand enterprise of 2024". Mr. Tu Chunrong, the chairman, won the title of "Goodwill, the pioneer of 2024".

ZRO Zero is deeply rooted in the profound tradition of handicraft culture, and adheres to the spirit of ingenuity in the research, development, production and sales of men's shoes. After several years of steady expansion, the business has expanded to cover four shoe series of men's, women's, children's shoes and health technology, and extended to multiple product categories such as clothing, luggage and leather goods.

Since 2009, Zero has proactively implemented the branding strategy on the Internet platform, ranking first in men's shoes sales for consecutive years, creating an industry legend of "high price hot sale" on the Internet. As one of the men's shoes brands that entered China's major Internet shopping platforms early, Zero has always kept pace with the times, paid close attention to the development of artificial intelligence and big data, actively used AI and big data technology to optimize market analysis, accurately formulated strategies, and effectively improved the effectiveness of brand communication.

With the grand vision of "building Zero into a world-famous men's shoe brand", Zero Brand is committed to pursuing "making people all over the world wear a more comfortable pair of leather shoes". After nearly 15 years of brand precipitation, Zero has always adhered to ingenuity, loved the leather shoe culture, and has nearly strict requirements on the quality of shoes. In order to accelerate the integration of online and offline, Zero has launched the "National 100 Store Plan" since 2012, and successfully opened shopping malls, department stores, airport high-speed rail hub stores and other physical stores in many key business districts across the country in 2014, laying a solid foundation for the rapid development of the brand.

In the zero degree of traditional industry, with "new quality productivity" as the engine, we constantly improve materials and processes, continue to innovate technology, and actively integrate into cutting-edge scientific and technological materials. By adopting innovative technologies such as "ultra light foaming technology" and 38 ° heat gathering constant temperature technology, the comfort and sports performance of shoes have been significantly improved. In recent years, Zero Brand has frequently launched new products, such as California handmade shoes with superb craftsmanship, Qiwei Footwear Health Shoes, 38 ° hot cabin thermostats and lightweight technology shoes. These innovative products not only further enhance the brand strength, but also win widespread praise in the industry.

　　 0 degree We are always committed to innovating and upgrading the wearing experience, ingeniously integrating traditional techniques with contemporary fashion, and at the same time making innovative design in the four dimensions of vamp, shoe last, insole and sole. We use international leather materials, combined with the exquisite craftsmanship of domestic shoe makers and new technological materials, to bring consumers unprecedented comfort and pleasure in wearing. In 2020, the company joined hands with famous actor Yang Shuo to act as the brand spokesperson, and the advertising image appeared on 5642 large screens in 85 cities and 93 airports across the country, creating a new brand awareness. Today, zero weight comfortable shoes have won widespread recognition and praise in the market due to their lighter and more comfortable product characteristics.

This award at the advertising festival is a full affirmation and strong proof of Zero's long-term adherence to quality and innovation, and its deep cultivation in the market. It is also a high recognition of its constant commitment to bringing consumers a more comfortable and pleasant wearing experience. Looking forward to the future, Zero2will continue to uphold the spirit of ingenuity, continue to explore and make breakthroughs, return the love and support of consumers with more high-quality and innovative products, and work together to create a more brilliant tomorrow.