Learn Business From Xu San And Sun Wukong Three

I am in other companies, I can not lead the whole company culture, I can not do it.

I start business, I hope it is very equal, very direct culture, very frank and sunny culture.

When you go to our company, you will see that I do not have my own office and sit with you. We will have a lot of meetings, including my lectures, all of which pay attention to a direct way.

Because we are startups, we share the benefits of entrepreneurship for our entrepreneurial staff, our backbone, or early employees who have made great contributions to the future.

The corporate culture of the whole company was built up in the early stage. I think it is a very happy thing.

We are not using the way of power, but from a "black" way to start a business again.

If my company can succeed, I can really tell people in the future that we can do a great thing without using dirty things. Why not use this method to do it?

So this is also a great motivation for me to do this business, and it is also a happy place.

Host: in a start-up enterprise, one is the establishment and guidance of positive culture, and the other is the negative containment or the "suppression of evil" mentioned in Chinese culture.

I don't know if I have any specific feelings in this respect.

Li Shanyou: Frankly speaking, we still can not talk about a complete system. A two year company, you say there is a profound enterprise system, this can not be said, also need not.

I used to be a human resource manager, but I didn't have any special system, so long as there are some basic rules.

The main reason is that the company is developing very fast. We work hard and do our own things. People must have certain basic values and basic ethics, and then do things quickly.

I hope to choose some and have the ability in the future. At the same time, this person has excellent quality and become the backbone team and leading team of the company.

The cultural atmosphere of the whole company will go up.

These are things you need to spend a lot of time doing, not necessarily very smoothly, but after a long time, they will become the culture of the company.

I believe this is valuable and productive, and I am willing to do such a thing.

To start a business is a game that does not become an eternal hate. KU6: from its establishment to the present, others seem to be very successful. Have you encountered any bigger challenges for you?

Is it a challenge that you didn't experience when you were a professional manager or a career manager?

Li Shanyou: before you say, starting a business is a game that does not become an eternal hate. It is really not an easy task.

In particular, there are many uncertain factors in our video industry. There are many problems in the industry, such as cost, government management, copyright, income pattern, competition and so on.

First speaking of cost, the biggest cost of our industry is the bandwidth and server. This is very big. In the early days, I took two million yuan to create the industry, the bandwidth of Beijing, a G, the cheapest one may be 1 million 200 thousand, but we need dozens of G, hundreds of G bandwidth, this matter can not be solved, the whole company will die.

Later, we tried to solve this problem in many ways.

Another example is government management. At the beginning of this year, the government issued a new regulation on video management. We need to apply for a license.

Only those companies with state-run backgrounds can apply for such licences, so the impact on our industry is also great.

Later, the government has adjusted the stipulation in this respect. Our lawful operation website can have a certain procedure to apply for such a license, giving us many opportunities for our website.

There are so many kits. There is a hole in front of you. You can't see it. If you fall in, you will fall and die. It's really such a game.

Compared to the tough and tough, a tough kind of perseverance goes forward.

For entrepreneurs, this is a pretty heavy pressure.

When I was editor in chief of Sohu, I could manage the editor of three hundred and five hundred people, and now everything should be managed.

Before he opened his eyes, Zhang Zhaoyang owed us wages. Now I owe my company colleagues.

But such exercise is also not for professional managers.

The stress level of a year is equivalent to that of a two or three year old executive.

Sun Wukong is a very good entrepreneur. I heard that you have a slogan. Sun Wukong is the best entrepreneur in your eyes.

In your opinion, what kind of quality people are more suitable for starting a business?

Li Shanyou: I believe everyone has seen "journey to the west". We all like to travel to the West during the havoc of the heavenly palace. But we do not like Sun Wukong on the journey to the West. When we meet a mouse, the mouse dies him and meets a cow. The cow makes him die. He can't kill him directly.

When I started my business, I suddenly felt that Sun Wukong was a very good entrepreneur when he started his business in the Western Paradise. Sun Wukong, who made trouble in the early days of the heavenly palace, took care of himself, exerting his talents to the extreme and becoming a hero in one field.

But Sun Wukong, who is on the way to the west, has become the actual leader in the team. In fact, everything is solved by Sun Wukong.

When you really start a business, you will find that the ten things you encounter may be two or three things that you can do. Two or three things need to be solved by your colleagues, two or three by external connections, and one or two by heaven.

Sun Wukong's connections are very good. He can invite the Jade Emperor to invite the land God. Friends are also important.

You just said that you need to prepare for your business. I think there is a very important link. Do you have any good connections? If you have any, you can do it.

I often say, "what kind of people are your best friends? Will it be important for you to have someone to help you at the most critical time?"

The world is no longer a single world. How far a person can go depends on what kind of people he is walking with.

From this perspective, I really think Sun Wukong is a very good entrepreneur and I should learn from him.

Sun Wukong, the leader of the Western Heaven, became a leader. He was a heroic individual.

For entrepreneurs, more leadership is needed.

Li Shanyou: you can't complain. When you are a professional manager, you complain, say that departments do not communicate. The boss does not support you. You can complain about a lot of things, and you will get used to complaining. When you are a boss, you can't complain. There is nothing to complain about.

For example, the environment, which is the competitive environment you choose, must do your business in this competitive environment.

Just like we did math problems when we were young, we often had preconditions. Only under preconditions can we solve that problem. This is life.

For entrepreneurs, you never have the best solution. You can only face the reality, facing these prerequisites, do a relatively best solution. If you start a business, it is very important to temper your mentality.

The industry problem is not the problem. It is the opportunity Manager: I heard that you had a speech at the Internet Conference last year. You have complained to your colleagues, bad environment, copyright problems and a series of questions you mentioned just now. You said, "if this problem is an industry problem, it's not a problem, but an opportunity."

How to understand this sentence?

Li Shanyou: the whole industry has some common problems. For an individual, sometimes it is not a problem, but rather an opportunity.

First, you can't change it. Second, it's not limiting you, it's restricting everyone.

In this case, to adapt to their own mindset, this is my competitive environment. Under this mindset, I can walk a little faster than others and run a little earlier than others. Actually, this opportunity is yours.

Everyone said that there was no income in the industry. Many interviews last year, many partners said that there will be no income in the next two or three years. We do not consider income now. Everyone says this. There is no business mode in this industry.

For KU6, we started with a two million investment. Last year, our income was the largest in the industry. How do you explain it?

Do not complain. If you do well, it will become your competitive advantage, but not a disadvantage. This is the change of the entrepreneur's thinking mode.

It's the operation and execution rather than the profit model. The Moderator: what is the homogeneity rhythm of this industry? For example, the three way you just said is actually very easy to imitate. How can you have such great confidence in the industry?

Li Shanyou: we have almost none of the Internet companies in China in the field of Internet and have the leading edge in China.

YAHOO is not as good as Sina as portals.

E - commerce website, but also China's Alibaba do well; search, it is clear that Baidu does well; IM, Tencent is a monopoly advantage.

Why do international enterprises do not have enough local enterprises in China, is it really a good local enterprise technology?

Is the fund still enough?

In fact, it is a kind of operation capability and a kind of executive power. It is hard to say that this is not a simple model.

That is, you have a better understanding of the local industry, have this spirit of perseverance and persist in doing one thing.

Sohu, Sina, NetEase, TOM and Tencent are all gateways. Are there any differences in technology?

Is there any difference in method?

It makes no difference.

Why do you think there is a difference between doing it?

Or operation ability, execution ability, is the long-term strength of the team.

Why is it important to say that corporate culture is important? I always believe that our competitors are absolutely not others but a fast corporate culture within ourselves.

Our own speed is our biggest competitor. Can we develop quickly and find our own characteristics?

So you need not worry.

Our technology and mode have no essential difference, but now we are going to go on and there are more and more differences in the industry. The difference will be bigger and bigger in the future. This difference will make you competitive.

Competitiveness is not technology, capital, or early do, late to do, or look at your company's executive ability, operation ability, we have been emphasizing soft things, this kind of thing is the key.

Looking back at the competition of portal websites, we now see clearly that our industry has just started, and in a few years' time, it is still very clear that the decisive role is internal.

Host: just like this soft stuff, there are many ways to describe it.

Li Shanyou: Yes, soft knowledge and hard knowledge, hard knowledge can be written and spoken, but a lot of soft knowledge is hard to write, so it is difficult to write something that is competitive.

For example, "Tao" and "Shu" can be expressed, but "Tao" is very difficult.

In the long run, this kind of thing is the most competitive.

I am sorry to hear that you have a more appreciative figure, that is, Xu San many entrepreneurs. What kind of entrepreneurs do you have in mind?

Li Shanyou: "Xu San San" is a character I like very much. My favorite movie in the past was the "true story of Agam" in the United States. Now China has Xu San more. This is a character I like very much.

For me, Xu San also has the spirit of entrepreneurs in it.

There is a piece of steel when seven is disbanded, and the company is left with Xu San and company commander. The company commander has never liked Xu San more. He thinks he is rather stupid and rather wooden.

But then he was promoted. He said that there are such people in the world. It's hard to get a chance. But when the plane comes out, it's like grabbing straws and grabbing it in the hands. You don't look at it, ignore it. When you look back at it, it has become a towering tree.

Straw is really a manifestation of human effort.

We don't have an official's father or a rich mother. We can see whether you can develop this kind of strength by grasping the straw.

My background, I am a rural person, family elder brother three, I am third, Xu San is also the third child.

Xu San changed his destiny by serving as a soldier. I changed my destiny by reading books.

I don't know if there are any rural people in your classmate. The hardship of the rural people is ten times more than 100 times the number of the townspeople.

I really work very hard.

I was very surprised when I was in high school.