Women's Dream: Discovering The Productivity Of Female Entrepreneurs

She is the fashion devil, Tory Burch.

She is also the mother of three sons, or the founder of the Tory Burch foundation. Knowing the difficulties of women's entrepreneurship, they also want to help her after success.

In October 28, 2014, seven Chinese women entrepreneurs and their idols tory burch face to face in Shanghai.

The Goldman Sach was launched by Goldman Sachs, which launched the March 2008 Women's dream program (10000 Women Initiative).

This is a 100 million year plan for a period of 5 years. It aims to provide education and support for women in small and medium-sized enterprises operating in emerging economies by providing management and business training. In China, 2200 female entrepreneurs have been trained from 31 provinces, municipalities, autonomous regions and municipalities directly under the central government.

Hu Jingwen, 29, was one of the cadets. She dedicated her wedding planning for many years, and she set up her studio in 2011. In October 28th, she went to the The Peninsula Hotel in Shanghai to learn from Tory Burch.

During the conversation, Hu Jingwen was very calm. The young girl has seen the big scene - thanks to "women's dream", Hu Jingwen visited the top Rafanelli company in the United States. "When you see a mature market, what you gain is not only the widening of the horizon, but also the inspiration from the way of thinking," Hu Jingwen said.

In fact, the 29 year old. Female entrepreneurs We have weathered the difficulties. Pioneering stage 。 Now, she is setting up a short-term training course to teach new people how to make wedding plans in China.

Goldman Sachs found that improving women entrepreneurs' ability to produce economic benefits prompted the plan. With the expansion of business, these entrepreneurs will invest in their communities by hiring local talent and providing education and financial support.

This plan pays attention to the combination of local economy and focuses on the relatively poor western region. These places are often big agricultural provinces, but the rise of the Internet brings new opportunities.

In Yunnan, for example, Alibaba The group has enrolled 78 female entrepreneurs in Alibaba and Taobao platforms. They have great influence on the students in the traditional industries of the same class, and have contributed to the cooperation among trainees, especially the new mode of combining agriculture with e-commerce.

Jiang Min, 37, is from Kunming, Yunnan. She worked in the porcelain industry for decades, and never thought of herself as a boss before.

In the dialogue with Tory burch, Jiang Min recalls the various achievements she has made so far. In the classroom of "women's dream", she greatly improved her management and communication skills. After the project, she gained 60% and 150% growth in the number of employees and turnover, and opened two new stores.

In Goldman Sachs's view, women tend to shoulder more family responsibilities, including birth and maintenance, so women's responsibilities and pressures are often higher than men's. social networks are more focused on family and friends, and the resources are not rich enough. Secondly, due to cultural influence, female entrepreneurs lack public performance opportunities and abilities, and are less confident than men. Thirdly, the characteristics of women may lead them to face risks more conservatively or even lose key opportunities.

Therefore, it is very important to build a social platform for students. For example, the course of innovation and social networking will enable students to summarize and sort out the existing social networks theoretically, and consciously improve their social networks through various channels.

Tory burch says it is not easy for women to start their own businesses, so they need a plan like "women's dreams" to provide learning opportunities for female entrepreneurs.