Made In China: Popular Outside The World Cup

One of the "gifts" that people will always remember in the world cup in South Africa is the "wuwusai" which "cries" like a hornet's nest. It is said that 80% of the "most African" things in the world cup are produced in Yiwu, China.

Not only that, the team uniforms on the players, the "make-up" on the faces of fans, and even the miner's hat, another "specialty" in Africa besides "vuvuzela", have been imported into South Africa from the most distant "big country made in the East".

Some people make fun of it and make people feel cold: "everything in the world cup in South Africa is made in China, and the only thing China can't make is the players who can make it."

I don't want to discuss the issue of Chinese football here. It's just that when I watch "made in China" monopolize the world cup everywhere, while in South Africa, foreign journalists are surprised to see the Chinese reporters beside them shaking their heads and shrugging their shoulders: "Chinese journalists? What are you doing here?" they are a little angry.

But we can't blame these foreign journalists for being so rude. They can tell you that they have their national team on the court. Even if the national team is kicked out, what will happen? He will point out their fashion brands, players' clothes, fans' clothes, paintings, see? And coaches' clothes Suit

Yes, there is always the smell of some countries in the world cup. For example, even if the French team was kicked back to their hometown in the most shameful way, the defending champion Italy did not escape the "death of the heat". However, South Africa can still smell the fashion flavor of France and Apennine, so people will not understand. A world cup without "Chinese elements" will come from China To do what?

There are some things we can't say in our heart, we can't say: your brands are all made in our country. In the era of "competing for the voice of international fashion with brands", such a debate seems not so glorious, especially the "wuwuwusai" noise of "wasp mixed with flies", which is "made in China" only, so as not to be ignored The team loses the anger, like the hornet "stings" to you.

However, the Chinese reporter still has a long national prestige. He answered the foreign reporter in a fair way: "I come because China has a lot more fans than your country, and even more female fans than you."

The foreign reporter choked and his arrogance was extinguished. He gave the Chinese reporter a place to shoot

Because there are not many CCTV fans to broadcast, because there are too many CCTV fans. Even a few months before the start of the world cup, the world cup has been quite successful“ Chinese atmosphere ”South Africa, though, is 18000 miles away.

The atmosphere of the 2010 World Cup is very popular, not only in China, but all over the world. In the summer of 2010, South Africa became the fashion, football became the fashion, and the world cup became the fashion.

Well, the topic is back to fashion. International fashion brands will never miss this fashion event that affects global nerves and even affects the global economy. All kinds of sponsorship and publicity activities start to go straight to South Africa from various countries, and spread all over the world from South Africa. Not to mention the sponsorship brands that have reached an agreement with FIFA, they are not polite to promote in South Africa. How many brands that have not cooperated with the official authorities have also taken the car of the world cup to "sneak into" South Africa, playing a variety of "edge ball" for publicity.

The fact that the Dutch beauty was sent home is the result of the failure of a Dutch brand "edge ball". However, it has become the world's headlines and has left quite a deep impression on the world.

Well, we don't do things like this. After all, it's against the rules of the game. What's more, the distance between China and South Africa is far away. It's not worthwhile to spend a lot of money on publicity, but at least, our brand After all, we can join the world cup in the market.

Therefore, we decided to conduct a market survey to see how the fashion industry "gathered" the excitement. As a result, the situation was as follows:

The person in charge of a men's wear enterprise replied: "we can be said to have launched a heavy attack in the world cup. Absolutely, CCTV's advertising is quite large and very sensational. Others? Well, we're thinking about sponsoring a team in the future, but we're considering... "

The person in charge of a women's clothing brand enterprise replied: "the world cup? What's the relationship with us? We are women's wear!" the phone "bang" was hung up.

The person in charge of a shopping mall replied: "what promotion is there during the world cup? No. Why? There is no such arrangement in the shopping mall. We have a year-round plan for the promotion activities every year. The world cup? Why don't you go to the sports brand to have a look, and there are some activities in this part... "

I don't know. It turns out that China's fashion circle is so disdainful to join in the world cup. You know, the world cup is the most famous "fashion activity" in the world. No matter you are a city expert or a country aunt, even if you have not seen a football match, you have heard of such a thing as "World Cup" on the earth.

Our brand has not made any "limited edition" worthy of expectation for the world cup, our shopping malls have not held many promotional activities worth participating in for the world cup, and few of our designers have seriously considered the world cup Color elements We can only envy the "limited edition" of the world cup of international brands. We can only "catch" the fashion trend of South African fans from TV across the ocean. Of course, there is the "manufacturing Chinese element" that is full of South Africa and can't be exported.

Well, even if the world cup is too far away from us, as far as "Chinese fashion" can turn a blind eye to the fans who are obsessed with the surrounding areas, and insist that fashion can not borrow the light of the world cup. What about the Olympic Games? What did fashion brands do for the Olympic Games once held under our noses?

Propaganda, sponsorship and slogans are the deepest footprints left by "China Fashion" in the Beijing Olympic Games. That's all. During this period, what did "China Fashion" learn? What did it gain? What did it continue? Who can say clearly.

I have a small wallet, full of football elements and design inspiration, embroidered with bright pearls, which is very exquisite. This is a friend from Japan and Korea during the 2002 World Cup Europe The gift I bought back has been in my bag for 8 years, and it has always won praise.

What that friend said when he gave me this wallet still leaves me fresh in my memory: "the world cup in Asia is no different from that in Europe. The world cup is full of World Cup elements, such as fashion, accessories, jewelry, shoes and bags Some of them directly put the world cup elements into it, and some of them have abstracted and deformed them. They can dig up a lot of elements. I don't want to be surprised. It's not the world cup, it's football. How can they be used so incisively and vividly... "

In China, I don't know if all the women's clothing operators think that the world cup has nothing to do with women? Do all men's wear operators think that putting Macy's or Ronaldo's head image in their own advertising film is the perfect "World Cup marketing"? A fashionable female fan said well: "why can't we have some creativity?"

"Chinese fashion" is now popular with "cross-border cooperation". The cross-border of fashion and sports should be the simplest one. Just one world cup contains full and colorful fashion colors, vivid and fresh popular elements, full of drama, fantasy, laughter and tears. Moreover, it is the most inclusive and open.

If you try to cross the world of fashion, you can't afford to let the Chinese people cross the world with a simple mind.

Please join in the world cup. We have the largest number of fans in the world. If "Chinese fashion" can also be "addicted" to the world cup, who will not be willing to pay for this feast of "sports and fashion"?