Small Business Venture Clothing Store: Invest 20 Thousand Monthly Profit 2000

The growth of the "Han" and "hah" tribe has brought business opportunities to the "weird clothes" shop, but it is necessary to satisfy the customers' individualized demand to succeed.

In addition, choosing a cheap commercial city as a pavement can save costs.

Miss Lei, who is only 20 years old, has invested only 20 thousand yuan a year ago. He has opened a few "fancy clothes" shops in the city of Guangzhou on the two floor of the China Travel mall.

As a result of insisting on the sale of new products, there are no copies of each item, attracting many urban boys and girls, with an average monthly income of more than 2300 yuan.

When he went to Hongkong to pick up the goods, he became a real Guangzhou girl. After graduating from high school, Miss Lei always wanted to run a small business of clothing in her hometown. It was not only a way to find a suitable job, but also to make a colorful girl dream.

But in the highly developed clothing industry in Guangzhou, she knew well about the strong competition and the hardship of her business. After six months after graduation, she has been doing detailed social research to find the right business entrance.

When he visited the relatives in Hongkong later, she found that young boys and girls in the streets of Hongkong had recently been willing to go to "Han" and "ha" shops to buy alternative fashions.

These clothes can be regarded as genuine clothes in the eyes of parents and teachers. Some of them have only one sleeve and some of them are jeans face sweaters. Though weird, they are cheap and personalized. They are very popular with young people in Hongkong, and are also suitable for outing and sports occasions.

Miss Lei thought that there were no similar shops in Guangzhou, so she decided to take the investment strategy of "scarcity" and "low cost" and open such a "fancy clothes" shop.

It is very difficult to operate the "personalization", but these unusual clothes are still produced in the local small workshop in Hongkong. Unlike most Hongkong fashions, the production base has moved to Dongguan and Shenzhen, and the delivery is extremely convenient.

Because the production is limited and the company is relatively small, the miserly Hongkong producers will not send a car specially for a little girl in Guangzhou.

After repeated requests from Miss Lei, two bosses agreed that if there was a ride to Guangzhou, they could be sent back and forth.

But miss Lei ponders over and over again that she feels that she runs a personalized shop, does not need their package delivery, and in order to ensure the style and taste of the goods, or chooses herself to be more suitable, it can also do more "Amoy" for several goods.

So they agreed with the five or six Hongkong bosses respectively, and they came to see two goods per month themselves. The rest of the time could be delivered by the "free ride", but if they could not see the goods, they would have to take the car back as usual.

The monthly rent of the small shops is only 1200 yuan, and the supply of goods is good.

The place where Guangzhou can carry "such a" pioneer culture "of" weird clothes "is the popular front line.

But when Miss Lei inquired about the rent, she was startled by the price of $10000 a month. Then the management office also told her that there was no vacant shop until the year ago. Please register and wait for home.

Miss Lei has not forgotten to do an hour of market research in front of the fashion shop at the front line. She is surprised to find that in the 5 nearby small clothing stores, 11 customers have been patronized in 1 hours, and no one has bought the merchandise.

So she thought: choosing pavements should not only look at the bustle of the surface, but also see whether there are real customers.

Shortly after she was found, she found the pavement in the alley of the two floor of the China Commercial City, only 7 square meters, and the rent was 1200 yuan per month.

In the month of red fire, 4000 yuan for the red fire month, 1000 yuan for simple decoration, Miss Lei's "real workshops" officially opened in December 2002 last year.

Since the main products after opening the shop were seriously "Amoy" from the "Ha Ri" shop in Hongkong, they were quickly sought after by urban youths, and they could sell seven or eight pieces per day. In the summer months, the monthly income could even reach 4000~5000 yuan.

Miss Lei, Miss Lei, can now say that she has already had a stable career, happily runs her own treasure shop, and occasionally goes to the white horse clothing city to turn around and see some past goods, but each style is the same old rule.

With the growth of the "Han" and "ha" people in the big cities of the mainland, more city boys and girls will like the "fancy clothes" which are new and innovative. All these clothes belong to the leisure type, suitable for sports, and also suitable for the hot weather in Guangdong.

The risk of buying and selling goods is a difficult problem. Mainland clothing can not meet the needs of individual customers. It has to be purchased in Hongkong.

The bank is suitable for young investors and must have more than 5 years of experience in large and medium-sized cities to keep up with the trend.

This kind of clothing is fast changing season. If the style update is not timely, it will be easy to operate.

(the data and investment recommendations are for reference only). The first phase of investment is 3600 yuan. The cost of the decoration is 1000 yuan. The first purchase cost is 12000 yuan. The total cost of the public relations is 5000 yuan. The total investment is 21600 yuan. The monthly rental fee is 1200 yuan. The cost of water and electricity is 100 yuan.