A Bamboo Charcoal Store Failure Story

Note: This is a real story about the operation of bamboo charcoal store.

From this story, we can reflect some of the shadow of China's bamboo charcoal market, especially the operation and confusion of China's bamboo charcoal stores.

To catch business opportunities, Zhong Zhu, at the age of 30, has a thick eyebrows and big eyes. He is quite easy-going. When he talks with people, he always wears a smile on his lips, showing his openness and self-confidence.

As a businessman from Zhejiang, he also has some reputation in the small circle of fortification: clothing, shoes and socks business has been done, and most businesses never fail.

One day in April of 2004, when he was surfing the Internet, he occasionally visited a web page to introduce some bamboo charcoal applications and prospects.

This gave him a grip, because it was a great business opportunity from the smell of a businessman.

Moreover, the fortification of the city was serious and the residents' consumption ability was good. So he made a quick decision: go back to his hometown.

Two, inspecting the leader of the alliance, Zhong Zhu took a more than 30 hour train and went back to his hometown.

Instead of going home directly to see parents, wives and children, they went straight to the M bamboo charcoal company mentioned on the website.

After examining it, he discovered that the factory was not as large as the description on the web page, at most even a small business with less than 100 people.

However, he was not disappointed.

After all, it's not a small workshop.

As a native of Zhejiang, he is very clear: since the project of bamboo charcoal is a new industry, it shows that the industry has just started, and it is impossible for a giant enterprise to emerge now.

Besides, Jiangsu and Zhejiang are the vast majority of small and medium-sized enterprises.

Therefore, the scene that I saw is in common sense.

In the evening, he came back to the hotel and recalled the company office, workshop, workshop and workers during the day.

Of course, more importantly, he talked with M, chairman of the bamboo charcoal company.

He is always a man of medium height. He may be smoking because of his special smoking. His mouth is full of black and yellow teeth.

Speaking, the voice is loud, for fear that no one else will hear.

He spent at least two hours in his office during the day.

Kuang told him that M bamboo charcoal company is the largest bamboo charcoal manufacturer in China with the largest bamboo area.

Cooperate with them, do not worry about the supply of goods, but also the most domestic varieties.

As long as they join them, they will make money.

When he listened to Kuang's remarks, though he felt a little too mysterious, he thought that bamboo charcoal was a promising project.

So there was nothing left in my heart for the total repugnance of Kuang.

I think Kuang always belongs to the kind of boss who has courage and courage.

Finally, Kuang always said, "you hit the first batch of goods, and you will be shipped immediately.

The fortification market is yours, ready to make money! "

After listening to Mr. Kuang's speech, the bell smiled and smiled.

But as a businessman who has been in business for many years, it is obvious that it is too hasty to fight money immediately.

So he apologized to him carefully and said to him carefully, "I want to see the workshop again, and then I'll give you an answer tomorrow."

Kuang always looked at the fact that Zhong Zhu was still prepared to come.

So he asked the Secretary to show him around.

The curtain of the workshop is floating in the mind of Zhong Zhu.

Zhong Zhu sighed and fell heavily on the bed of the hotel.

Meditating for a moment, Zhong Zhu stood up and went to the window and looked at the brilliant lights of the state. At night, he could not help but make a resolution: do!!!

Although the manufacturers' strength is not big, they themselves have been able to see the future of this new industry.

The most important thing is to work hard.

Anyway, there is nothing that can not be sold.

In the second day, Zhong bamboo made his own leader and became a franchisee of M bamboo charcoal company.

Three, after opening up to the fortification of the city, Zhong Zhu immediately returned to fortification, and immediately started looking for the shop front. He talked about more than 10 homes every day.

But because of the good appearance, rent and pfer fees are frightening, and cheap ones are basically "dinosaurs".

In this way, Chung bamboo lasted for a week, and the streets and alleys were touched all over.

One day, when he was depressed and nervous, Zhong Zhu ran to the street bookstall and bought the book "sales and marketing".

Lying on the bed and reading it carefully, the title of the article suddenly caught his eye -- the product needed to be positioned.

After reading this article, he suddenly felt like a ray of sunshine.

He stopped to stroll around the door, instead, he analyzed his product's target customers with his experience of running business for many years.

Zhong Zhu thinks his agent's bamboo charcoal products are mostly household products, so customers should concentrate on residential areas.

So Zhong Zhu thought he should store the store in the community.

On the second day, he found his right psychological facade on Yongle Road.

The monthly rent is relatively low, only 1200 yuan.

In this way, Zhong Zhu Xin signed the rental contract happily, and handed in all the deposit and rent.

Then, he ran to the street to find several guerrilla fighters and began to decorate their faces.

After two or three days of dressing up, the facade was well decorated.

Although the shop is small, it still embodies the effect that Zhong bamboo wants to achieve, fully manifests the bamboo charcoal amorous feelings.

Zhong Zhu and Zhong Zhu looked at the result that he had been in trouble for a long time.

Remembering how busy I was before, all my hardships and troubles were thrown into the clouds.

The bamboo charcoal shop of Zhong Zhu and Zhong Zhu opened up in a flower basket sent by several friends.

Everything is too quiet except for the laughter, scolding and blessings among friends.

In the afternoon, when the friends left, the shop looked cleaner.

Although there are occasional pedestrians visiting the shops, there are too few people in the shops.

It was hard to get in one. Zhong bamboo took out two hundred percent of the passion to explain to others for a long time. Finally, the guests still dispersed and did not sell anything.

On the first day of business, Zhong Zhu's mood was ups and downs, and sometimes there was a sense of panic in the depths of his heart.

Four, hard management and scarce passenger traffic, probably determines the business of Zhong Zhu bamboo charcoal business.

There are fewer than 10 people in the 20 storefront shop, from morning till night, and the customers who pay for shopping are few and far between.

If you are lucky, business can still be one or two hundred, but more often than not, tens of dollars or even zero.

Such a sales situation makes Chung bamboo extremely irritable.

You should know that the daily cost of rent is nearly 70 yuan, not counting the manpower cost of Zhong Zhu itself, and some incidental charges such as electricity and water charges. Such a dismal turnover is undoubtedly the cost of making a loss for every day.

Zhong Zhu and Zhong Zhu spent the first month of opening business in their anxiety and contradictions.

At the end of the month, the turnover is only one thousand yuan a month, even the rent is not enough.

In the same month, Zhong Zhu lost more than two thousand yuan.

Zhong Zhu's heart fell into the cold water of the cold winter. He was so cold that he could not see these figures, but then he became numb after struggling.

Recall the persistence of the election project, the excitement; think again after the month of hard business after opening, a kind of inexplicable sadness overwhelmed the bell bamboo.

After all, it is not the first time to do business. After all, it is Zhejiang people who have been swimming in the sea for many years.

He was not completely beaten by the harsh reality.

In the second night after the month, he began to examine himself and make second stages of work plan.

The first question that Zhong bamboo thinks is: Why are there so few people in the shop every day?

After a month's market groping, he knows the reason, that is, his original positioning deviation, resulting in site selection errors.

He opened the shop in an ordinary residential area, and the bamboo charcoal market is not yet fully mature, and has not become a daily consumer goods of ordinary people.

Therefore, the store will be opened here, and the volume of the shop will be limited.

After trying to figure out the first question, he thought about the most puzzling question: why do people who come in shop only want to buy it?

Despite the fact that Zhong Zhu's sales ability is not doubtful at the end of sale, customers' suspicions and distrust expressions and eyes shatter the speech of Zhong Zhu.

Where is the original?

In fact, the most important factor in the customer's suspicion and distrust is bamboo charcoal, which is unheard of by local consumers.

And such a new thing is rarely heard in other channels such as media.

As a result, many consumers doubt the knowledge of bamboo charcoal introduced by Zhong Zhu's mouth.

Zhong Zhu wanted to finish the two questions above, and his mind suddenly became clear.

To make the bamboo charcoal store turn the corner, we must solve the two problems above.

There is no way to adjust the first "shop address".

So after thinking about it, he finally decided to choose "advertising breakthrough".

He also knows how risky it is to advertise, but he feels that there is no way out.

He doesn't want to wait for death. Even if he advertises his death, he has to put all his eggs in one basket.

Since the decision has been made, Zhong Zhu contacted the newspaper office on the second day and made a good date for the launch.

He spent nearly ten thousand yuan on advertising fees this time.

After the advertisement was published in the newspaper, the number of people who visited the shop did increase a lot, and the number of people buying things increased obviously. The business was much smoother, but eventually, the loss was even greater.

Because the cost of advertising is too high, but the return is too low.

It is extremely unlikely that two advertisements will reverse the whole situation.

Zhong Zhu began to laugh at his naivety.

But the two advertising investment has made his business more passive, because the capital chain will soon have problems.

It is true that a lot of business friends should say "die without advertising, die for advertising!"

When the bamboo charcoal store was sold for third months, the team lost a lot of money. Zhong bamboo was collectively advised by his family: let him end the bamboo charcoal business and continue the original clothing business.

Under the pressure of many pressures, Zhong Zhu and Zhong Zhu decided to give up the operation of bamboo charcoal shops and pfer the facade.

Zhong Zhu's ambitious bamboo charcoal shop was so helpless that it ended.

The five, the end of the bell and bamboo bell, when he saw me again, there was no longer a look at the bamboo charcoal shop.

That kind of eyes full of sparks and thinking jumps, without the confidence and firm gaze.

Instead, it has experienced more hardships in the world and the calm after beating.

The most important business of the bamboo charcoal shop is the propaganda.

As a small investor, without the guidance and support of relevant experience, the pressure will be great!

Bamboo charcoal is a new industry full of great opportunities.

Waiting for the opportunity, I must make bamboo charcoal shop!

After I talked to him, I was silent and thinking for a long time.

Perhaps Zhong Zhu's heartfelt words are not enough for us to understand and accept very pious.

Because when Chung Zhu was talking about these things, many of us positioned him as a failure.

However, as a new industry, the experience of losers may be more important than the experience of a successful individual.

Because it allows more bamboo charcoal operators to circumvent the risk that some can be evade, so that our bamboo charcoal journey is more magnanimous and more enjoyable.

The final closing of the bamboo charcoal store is a business failure.

But for many of our friends who want to engage in or are engaged in bamboo charcoal shops, it may be a wealth and experience. From this perspective, Zhong Zhu's bamboo charcoal management is a success.

He successfully interpreted the location of bamboo charcoal shops, problems of publicity, problems of cost investment and so on.

The story of Zhong Zhu and Zhong Zhu finished.

The story of Zhong Zhu and Zhong Zhu continues.

The bamboo charcoal story of Zhong Zhu and Zhong Zhu will write brilliantly.

Because of our countless bamboo clocks, we are promoting the development of China's bamboo charcoal industry.