Working Girls Have Opened Five Chain Stores By Themselves.

Frustrated at work in the south, in July 2001, after graduating from Wang Lin's high school, he had no money to study again, so he had to set foot on the southern Guangzhou gold rush road alone. Although he had been looking for several jobs for a long time, he could not work long enough to save his savings. Wang Lin was as anxious as an ant on a hot pot.

On this day, Wang Lin came to the talent market early and went to the booth and asked the family one by one. But there was no one unit willing to ask her. It was too difficult for a girl who had no diploma and no skills to find a suitable job in Guangzhou.

Just as Wang Lin was about to leave, two girls, carrying a large bag of bags, attracted her eyes. Curious, Wang Lin took the initiative to chat with them.

It turned out that they were graduating from Hunan University. They were planning to come to Guangzhou for a good job. They did not expect to be here for more than half a month.

The money that we saw was running out. They planned to return home if they could not find a job today, so they brought their luggage.

Wang Lin and her husband were reminded that they had come together, so why did they give up so easily?

She also said that if she had no money to stay in a hotel, she could squeeze it to her place.

Under Wang Lin's persuasion, the two female college students accepted her advice.

In the evening, the three of them packed in a small bed and chatted away.

They told Wang Lin that when they came to more than 20 classmates together, the rest of them went home, except for several of them who had found their dream job.

On the second day, the three of them got out of bed and ran away.

A week passed, and in addition to a girl who was seen by a computer company, Wang Lin and another girl still did not find the right job.

Under the helplessness, the girl had to go back to Hunan first.

Despite the fact that Wang Lin gave them accommodation free of charge, they insisted on giving some money when they left. After seeing Wang Lin refused to accept it, she bought a little gift.

After he left the girl, Wang Lin was alone in the rental room. She thought, now Guangdong is regarded as a gold rush for employment. There are so many people, and finding a job is not for one or two days. If you open a "student Hotel", you will have a market for the job seekers in the field.

The opening of a job hunting house is a matter of unexpected difficulties.

Because Wang Lin had no money, she wanted to hang her job lodge in a hotel or a guest house. When she could talk about cooperation with these hotels, she still had many closed doors.

Because a hotel standard room only lives two people, and the student hotel which Wang Lin wants to run cannot be charged too high. In order to reduce the cost, there are at least 6 people in a room.

With a large number of people, the management difficulty is correspondingly increased. Moreover, college students can not find ideal jobs in a short time, and the time for accommodation will be longer.

Hotels are reluctant to cooperate on the basis of turnover rate.

Wang Lin did not give up. She decided that her idea was feasible, and finally found a suitable place.

It is a Taiyuan office in Guangzhou. The 5 floor is an old building, but its infrastructure is complete. It is close to the bus stop and has convenient pportation. It is an ideal place.

After agreed, Wang Lin first rented a room at a price of 700 yuan a month, if the business is in good condition, she will add additional rooms.

Thus, with less than one thousand yuan of investment, Wang Lin started his own entrepreneurial dream.

After simple preparations, Wang Lin's student hotel opened in April 2002.

She named her hotel "job hunting cabin" and hoped that his student hotel would become a place for college students to live in the bustling city of Guangzhou.

At the same time, in order to make the "job hunting cabin" consistent with the original plan, Wang Lin asked all travellers to check in with the certificate of secondary school or above or student card.

In terms of the fees, Wang Lin practiced the principle of low price, only 12 yuan a day, and the longer the stay, the lower the rent.

In Guangzhou, where the money is small, the price can be said to be too low to be lower. It is also the peak of College Students' employment. Wang Lin takes it for granted that if job seekers see her advertisements in the talent market, they will not be afraid of nobody coming.

But to her surprise, the whole day passed, and the telephone was answered quite a lot.

Where is the problem?

Wang Lin was puzzled.

On the second day of Wang Lin, he came to the talent market early and stood before the advertisements she posted.

Sure enough, many people came to see the advertisement, but after watching it, they shook their heads. Some of the boys said, "no way, is there such a cheap accommodation in Guangzhou?"

It turned out that it was because housing prices were too cheap that they were worried about what was going on.

Since even boys dare not live, let alone girls.

What should I do?

When Wang Lin thought of finding a job, he demanded to see her identity card. So she decided to print the relevant information of the job hunting cabin into a leaflet, not only the price of the room, but also a copy of the identity card, and solemnly promised that if the said is inconsistent with the facts, it will not be collected.

Soon, Wang Lin's seemingly adventurous trick won her customers. The first room soon filled up, and Wang Lin rented second rooms and third rooms.

The business is good, but Wang Lin has not satisfied it, and has begun to explore new business opportunities.

She found that college students always liked to browse through all kinds of talent websites. She thought that if they had posted their rental advertisements on the Internet, they could not only save some printing fees, but also the students in other cities could know more about her job hunting hut.

This worked as a result. Through the publicity of website BBS, those who did not come to Guangzhou knew the job hunting lodge. Some college students even called the train directly to make a room.

When they found that the job hunting cabin was indeed cheap and fine, they recommended it to their classmates and townships, so that the fame of the job hunting cottage was even greater after the ten, ten pmission. Wang Lin simply rented the whole building.

Wang Lin's business grew bigger and bigger, but she found that most of them lived in two days and no one took it as a base for job hunting.

How can we retain customers?

When she saw that college students ran out early every morning to buy newspapers with various recruitment information, Wang Lin suddenly opened up. If they were to provide convenience for their daily life and provide them with free services for free, then everyone would be happy to stay for a long time.

So every morning, Wang Lin went to the newspaper stall to buy newspapers, such as twenty-first Century talent newspaper, Guangzhou daily and job search gold, which collated relevant signs information, and marked the traffic route and posted it on the bulletin board.

Some job seekers do not understand the relevant policies of Guangzhou. Wang Lin collated the policies of talent introduction in Guangzhou and put them on the service desk for inspection.

Wang Lin's series of services made it easy for every college student to come in, and more people stayed.

When Wang Lin thought about preparing to expand the scale of business again, she rented the building to be demolished. It happened that there was a two storey small hotel on the Huangpu avenue to rent out. Wang Lin decided to rent it as a whole and made some changes.

Wang Lin reckoned that as long as the store maintained a high occupancy rate and the profits were considerable, she insisted on not increasing the price.

Due to the proper operation, Wang Lin's job hunting house did not affect the business because of the relocation. Instead, it was more prosperous than before. The two storey hotel was not enough to live in, so Wang Lin decided to expand the business.

In August 2003, the first chain store of job hunting opened in Dongshan District, Guangzhou.

Compared with the initial stage, the chain store's conditions are more comfortable. It not only provides two choices for 4 rooms and double rooms, but also adds canteens.

Because Wang Lin insisted on the principle of small profits but quick turnover, the occupants were willing to eat here, so that their incomes increased a lot.

The success of Guangzhou made Wang Lin think of setting up shop in Shenzhen, because many college students in her place went to Shenzhen because they could not find suitable jobs in Guangzhou. If they were to run a chain store there, there would be a steady stream of tourists.

In March 2004, her third job hunting lodge chain opened in Shenzhen, and the fame of job hunting hut grew more and more. Not only did the university students come to fame, but also some companies came to discuss with her about cooperation and open up new financial resources.

In March 2005, Wang Lin opened another two chain stores in Wuhan and Changsha, because the two cities developed rapidly. More importantly, the two cities were not far away from Guangzhou. After graduating from many universities, they would go to Guangzhou and Shenzhen to find jobs. Wang Lin set up job hunting huts in these two places, which not only made money but also earned popularity.

Now, Wang Lin has five large and small chain stores. She dreams of one day opening her job shop chain across the country.