20 Year Old Carpenter'S Wonderful Story On The Road To Entrepreneurship

Che Jianxin was born in Changzhou, Jiangsu in July 1966.

He is the chairman and chief executive of Hongxing Furniture Group, and serves as vice chairman of the National Federation of industry and commerce, vice president of China Enterprise Culture Promotion Association, vice president of China Building Materials Industry Economic Research Association, vice president of China building decoration and decoration materials Association and vice president of China Furniture Association.

In 1986, the 20 year old carpenter built a new car and broke his lips. He borrowed his uncle's 600 yuan to build the house and started his first furniture business. At present, his Red Star Group has grown into the first brand of China's household circulation industry.

Che Jianxin, the founder of the Red Star Group, also left school after graduating from junior high school. "At that time, I wanted to earn money and honor my mother early, and on the other hand, because my academic record was not good enough, it would be a waste of time to read it again, so I would rather go out to learn some skills".

Many years later, smart Che Jianxin laughed at the fact that he had "calculated a wrong account", but he did not regret it, because "I never pay attention to yesterday, I only focus on tomorrow's glory."

My school education receives little, but I can learn again.

After leaving school, Che Jianxin, 17, started cooking at a construction site and began to learn carpentry a year later.

He was very diligent. "When I was eating, I helped the master cook meals. When I was resting, I gave him a stool. After work, I washed clothes and washed shoes for him. When I was busy, I went to his house to help cut rice.

All the master and uncle loved me very much and would like to teach me, because I am diligent and diligent than others. "

The new car quickly built up those basic woodworking skills. After two years, he began to bring his apprentice.

"The apprentice has just started to learn at an elementary level. I am already intermediate. When he has learned the intermediate level, I am already at the advanced level.

In this way, I have raised my income and popularity ahead of schedule.

At the age of 20, the 5 disciples of Che Jianxin were full of teachers, and he himself was only at this point in time.

Before the completion of the project, Che Jianxin took up a piece of work to make modular furniture. "The furniture store owner gave me a drawing and asked if I could do it. I said yes, I never did.

I read books, read pictures, and figure out how to do it, and I ran to the workshop of the best first wood yard in Changzhou, where I learned from the teachers, and pretended that the buyer went to the furniture store and asked the question, "come back and do it".

To do this first set of furniture, the car was built in a new way, and uncle borrowed 600 yuan from the house to make the capital.

After completion, he did not have the money to pay the painter, until the delivery, the furniture store owner paid 1000 yuan advance payment before paying the paint money.

In less than half a month, the furniture was sold out, and the boss gave him 700 yuan. The first business car built a new net profit of more than 200.

I am a master of time difference.

Che Jianxin described himself like that.

A media evaluation of him is that he is good at understanding the true meaning of resource allocation from simple market practice.

By learning from Che Jianxin's summing up of his own successful experience, he said, "in addition to hard work and honesty, what I rely on is learning."

This is indeed the case.

In 1986, after he took the first piece of furniture, he went to the Changzhou woodworking factory to learn patterns and workmanship.

After 3 years of entrepreneurial hardship, he completed the primitive accumulation of capital and made him realize that under the condition of market economy, the largest profit margin of commodities is still in circulation.

Having a furniture city like the Changzhou department store has become the next goal of car building.

In 1988, before opening the first furniture sales department, Che Jianxin went to Changzhou department store and new era furniture store to learn how people do business.

In January 1991, it invested about 1000000 yuan, and the Red Star Furniture City with a business area of more than 1000 square meters was officially opened.

From the production and sale to other brands of furniture, Che Jianxin has embarked on the "furniture department store tide" business road, not only to make furniture city has greater profit margins, but also rely on well-known brands to enter the city has greatly improved the popularity of furniture city.

Not only did he learn property management from real estate developers, he learned the leasing business mode from the small commodity market, but also studied the design, layout, market research and customer research of WAL-MART and metro, and the furniture city became increasingly prosperous.

In the next 5 years, 24 new furniture franchised outlets have been set up in Jiangsu Province, and the sales volume has surged from 6 million yuan in 1991 to 150 million yuan in 1995.

But behind the rapid growth of enterprises, a large number of problems have also begun to appear: enterprise expansion is too fast, talent training and management capabilities can not keep up; because all links of the circulation are completed by themselves, and occupy a lot of money, every furniture city of Hongxing is difficult to make scale effect, mostly only 2000~3000 square meters; furniture industry competition is increasingly fierce, profit margins are greatly reduced.

At the end of 1995, these contradictions were concentrated out, and 14 of the 24 chain stores appeared different levels of losses. Che Jianxin began to look for the next learning goal in his reflection.

In 1996, Che Jianxin joined the delegation from the State Enterprise Reform Commission to study in the United States, took part in a short training course in the market economy, and visited a large company such as WAL-MART and pin Mao.

This trip to the United States has made him feel bright. He thinks that selling stores is in line with the development of the times and can meet the personalized needs of consumers.

Che Jianxin turned off some poor stores, concentrated funds and talents, and made full use of the available resources. He also put forward a "virtual business mode" of 1+2000. 2001, and more than 2000 famous brands of home furnishing industry were combined with red star, which made the brand doubling effect.

Therefore, the red star has won the capital to the similar circulation enterprises abroad.

The biggest strength is that people's current Red Star Group has been quite competitive in the field of home furnishing. When asked what is the core competitiveness of enterprises, Che Jian quoted Jin Yuzhong, chairman of Daewoo Group of Korea, as saying: "no matter what we do, especially for those who do business, people are the first important and the greatest strength."

It has become a human resource expert in long-term employment research and practice.

He once said such a sentence: "a college student who does not read for three years will be reduced to" primary school student ", while a" primary school student "will become a" college student "if he persists in his studies.

In his office, his family was full of books, and he carried a book in his carry on bag.

Books do not leave their bodies.

He is diligent in thinking and laying stress on the theoretical research of business strategy and human resources development and management, and has written more than 30 theoretical works of more than 10 thousands words.

The theory and practice of talent development in China, such as "electric light and power grid" and "management beyond eight hours", have positive practical significance for the theory of innovative talents development and the promotion of modern advanced talent development theory.

2001 - in 2002, he was invited to attend the "first international forum of learning enterprises" and the eleventh Chinese and foreign management officials' Symposium, and together with Dr. Peter Senge, to explore the construction of learning organization and dialogue with Panasonic and Haier.

2005 September 13th - 16, the International Organization Learning Association held the second global forum in Vienna, Austria.

Che Jianxin was invited to attend the meeting and gave a special speech on "learning to give me a new life". Dr. Peter Senge attended the core members of the International Organization Learning Association and praised them.

This is the first stage for Chinese private enterprises and Chinese enterprises to learn from international organizations.

He invited lectures from Peking University Guanghua School of Management, Tsinghua University School of economics and management, Yangzhou University business school, and Yangzhou University to give lectures on corporate culture, learning organization and human resources development.

Due to its untiring exploration and efforts in the development and management of human resources, in 2002, the personnel and Personnel Research Institute of the National Personnel Research Institute of the Ministry of personnel and the business administration research center of Renmin University of China were appointed as visiting researchers and visiting professors respectively. In 2005, they were recruited as the reexamination examiners of the master of business administration entrance examination of Renmin University of China business school.

The new car is a very caring person.

He is regarded as "the customer" as the most valuable asset to his employees.

The company's Party committee, trade union, and the company's respecting Committee, reading achievement sharing Committee, longevity and Health Committee, care for the next generation of Education Committee and so on are all serving good employees. Due to their outstanding business performance, excellent leadership, profound theoretical attainment and noble personality charm, Che Jianxin is awarded the honorary title of "outstanding entrepreneur of China" and "ten outstanding individuals of Chinese enterprise culture construction" by the Chinese Entrepreneurs Association and the Chinese Enterprise Culture Promotion Association, "2005 China home industry heroes", "luster cause land greening Award" and "ten outstanding young people in Jiangsu province".

In 2004, Che Jian was awarded the honor of "the ten outstanding individuals in the construction of Chinese enterprise culture".

In 2005, it won the "2005 special contribution award for enterprise culture construction in the whole country".

In 2006, it won the "outstanding contribution of the 2006 national enterprise culture construction".