Female Entrepreneurs Must Overcome Psychological Barriers

Entrepreneurship is a fair word for a man and a woman.

However, not only in China, but also in the East and in the west, it is hard for women to start their own businesses because of the differences between men and women.

In fact, it is not easy for anyone to think about it.

But in the realization of life, we see that many white-collar women have psychological barriers when they start their business.

There are three major psychological barriers for white collar female entrepreneurship.

Female entrepreneurship is often regarded as a stereotype of "strong woman", or is regarded as a "restless woman".

In the survey, only 30 of the total surveyed were appreciated.

9%, 41.

5% of respondents hope that society can treat women entrepreneurship fairly.

19.

6% of the respondents showed that women had sex discrimination in their business, 18.

2% believed that public opinion was unfair to women.

Public opinion discrimination against entrepreneurial women has seriously affected the enthusiasm of women in entrepreneurship, 58.

7% of female entrepreneurs call for a more relaxed environment and more equitable treatment for women.

In our survey, 71.

7% of women think that "capital shortage" is the first factor affecting self employment, and 29 of entrepreneurial failure women.

The 1% reason is "Waterloo" because of shortage of funds.

Although the departments concerned can provide "small loans", the procedures are cumbersome and difficult to guarantee.

It is difficult for a skilled woman to make bricks without straw. Without funds, good ideas and good new technologies can hardly be turned into real productive forces.

In addition, the society also has certain discrimination against women's entrepreneurial ability and so on, and the discrimination against women lacking in "wealth" is more serious.

In the recent "girlfriend's mystery", the slogan of COOKAKA's cool Kaka "no money, looks, and eyes" is also suspected to be a manifestation of discrimination against women, causing great controversy.

Entrepreneurs who are timid and timid must have some psychological qualities, such as taking risks and adventurous spirit. They can save time and energy, judge accurately and make decisions decisively. They have the management mentality and can combine personal interests and ideals with the establishment and operation of enterprises.

But white collar women tend to be overcautious when they start a business.

Because of the limitations of sex, women will encounter some problems when they start their own business.

For example, business contacts are not as good as men's. most women do not get married at work.

For example, the sense of management is not as good as that of men, and willpower and creativity need to be sharpening.

However, women also have their own characteristics. If these characteristics are well handled, they can become the advantages of entrepreneurship.

If the woman's innate sensitivity is not used well, it will become more suspicious and careful, but if it is trained carefully, it can become a keen business opportunity and turn it into an entrepreneurial advantage.

Secondly, women are naturally weak, but there are also men who are hard to compare with toughness. There are sad things to cry about. After crying, they continue to do things. Women need to learn to take risks and relieve stress.

Besides, women are more communicative, considerate and affinities. They should integrate such advantages into business decisions and create warmth and return effects in business.

A lot of entrepreneurial women have the characteristics of not seeking big and good, but not fast and steady.

This will lead them to miss some opportunities for enterprise development, or to hesitate to face changes. But from another point of view, these characteristics can also make enterprises stable development.

Family discrimination is influenced by traditional ideas, and family discrimination exists in female entrepreneurship.

From the results of psychological research, men and women have different needs for achievement. The key to motivate men to pursue their achievements is "competition". Women's motives are "social acceptance". In addition, the traditional concept and physiological factors of "men and women, women inside" make women have a sense of dependence and inferiority towards entrepreneurship.

Many women prefer to teach their sons and daughters instead of creating new businesses. The understanding of "doing well well is better than getting married well" among female college students is quite representative.

Even women entrepreneurs who have successfully started their business still take heavy burdens on their families as their responsibilities.

60% of female entrepreneurs are responsible for caring for the elderly, 33.

3% of female entrepreneurs do all housework, 60% of female entrepreneurs engage in some housework, and only 6% of female entrepreneurs do not undertake housework.

Male entrepreneurs often have no burden to go into battle lightly.

Psychological weakness has become the biggest psychological obstacle for women to start their own business.

In fact, female entrepreneurship is not very difficult. Business opportunities are everywhere. As long as we are good at discovering, joining COOKAKA cool Kaka ornaments is a good business opportunity for women.

In terms of women's entrepreneurship, COOKAKA also launched the "jewelry autumn harvest order", "join the fire eye", "Cai Fu 1+1" and other franchise policies to ensure that women successfully start their business.

Xu Qiyun, editor in chief: