Rush To The Mother'S Day, The Clothing Industry Has Introduced New Brands.

Many agent clothing enterprises introduce new brands or develop new commodity lines before mother's day, buy hot gas on Mother's day, and fully introduce Japanese famous brands COMME CA parity line series "COMME CA ISM"; Yong three enterprises have also joined the famous British designer Vivian Vivienne (Westwood Westwood) Japanese line products; Hongkong Switzerland overseas has introduced Italy shoes brand Stonefly.

After the introduction of COMME CA's high price series COMME CA DU MODE, the company introduced the brand's parity COMME CA ISM, Zhang Lingyu, who is full of enterprise public relations manager, said: "this is due to the market trend of M type."

COMME CA was founded in 1976, then created a brand grading product line, in the order of MONO COMME CA, COMME CA ISM and COMME CA DU DU three grades.

In 2001, the company introduced the COMME CA DU MODE men and women dress with high price, and introduced the brand children's clothing in September last year.

Zhang Lingyu pointed out that COMME CA DU MODE has seven strongholds in Taiwan, with an annual turnover of 100 billion yuan, including artists, businessmen and business people from Lee Hom, Jerry Yan and Lun Hua group, all of whom are brand lovers.

Zhang Lingyu said that COMME CA ISM is on trial sale stage, the first store will be opened in Kaohsiung dome Hanshen, next year will introduce the cheapest price of MONO COMME CA.

She pointed out that in response to the trend of M society, three different brands of brands will be introduced to Taiwan. There will be high priced and parity men and women's wear, children's wear and groceries.

In 2004s, Yong three company introduced Vivian's wdiswood brand and introduced British licensed Japanese made products this year.

Wu Jiaxin, Marketing Commissioner for Yong three, said that the Japanese line was only sold locally in Japan, and was first introduced to Taiwan this year.

Japanese line goods are cheaper than the British line; it is understood that the British line goods frequently take five or six thousand yuan to take off, and the Japanese line commodity entry is less than 1000 yuan.

Wu Jiaxin said that the Japanese line has a wide variety of products, mainly accessories, including handkerchiefs, socks, cigarette boxes, lighters, portable ashtrays and men's underwear.

In response to the arrival of mother's day, the brand launched a full line limited price of one British and five discount canvas bags at 101 specialized stores in Taipei, with an original price of more than 16 thousand yuan.

Hongkong Swiss overseas Taiwan branch currently has nine agency brands, including the recently introduced Stonefly, and opened the first specialized store in Taipei in the breeze Plaza.

Stonefly is known for making comfortable shoes. Yu Xiaoqi, marketing manager of Taiwan Swiss overseas leather clothing department, said that the brand won the "footwear best design award" in the US in 2001 and defeated famous brands such as Nike and Timberland.