Footwear Industry'S Theme Of "Olympic" Activities

With the approaching of the time of the Beijing Olympic Games, many shoe enterprises in Quanzhou are stepping up their activities or preparatory activities. The theme of the Olympic Games is "Olympic Games".

Nanan Fick sporting goods Co., Ltd. announced recently that it will pform the brand that was originally established in the children's shoes market to the flagship youth market, and began to promote campus activities in the near future.

Also supporting the Olympic Games and supporting the development of sports, Fick chose the campus cheerleading team, "not athletes, but also to participate in the Olympic Games" to cheer for the Olympic Games.

Guo Hui (China) Co., Ltd. will jointly hold the signing ceremony and launching ceremony of the CBA sports equipment Haixi student Olympic team.

Guo Hui provided the 240 outstanding middle school students from eight counties and cities to all the equipment to go to Beijing to watch the war. At the same time, he helped coordinate all the resources to ensure that the cheer group went to Beijing to watch the Games smoothly.

Jordan focused his activities on celebrations after the Olympics.

It is reported that this year coincides with Jordan (China) Co., Ltd. founded 10th anniversary, will be held in Xiamen Sports Center in September to cheer for the Olympic Games star concert.

The concert was attended by the Olympic Games promotion group of Chinese style stars under the Beijing Olympic Organizing Committee.

Recently, XTEP (China) Co., Ltd. held a "2008 and Olympic counterparts" sunshine culture tour.

The company participated in 2007 XTEP star, excellent management team and excellent team representatives, loyal devotion award recipients, typical corporate culture personalities, corporate culture commissioners and employees who worked in the company for more than 8 years.

The industry believes that the Beijing Olympic Games is a national carnival for China. With the approaching of the opening ceremony, the atmosphere of national participation is getting stronger and stronger. The participation of enterprises in supporting folk activities related to the Olympic Games can no longer be regarded as a kind of "Olympic sales and marketing", because there is also a kind of public welfare color, which helps to build corporate culture and brand social image.

"It can be expected that more enterprises will participate in such activities in the future."

The source said.

Another announcement: the 2008 Beijing Olympic Games awards ceremony costumes and the main award elements conference was held in Beijing recently. 16 sets of ceremonial costumes were attracted by the appearance. The only men's dress was designed by the chief designer of Qipai men's wear in Quanzhou.

The Qipai group decided to invest 5 million yuan in the first phase, and jointly set up the "Qipai group intangible cultural heritage protection and development fund" with Tsinghua University Academy of Fine Arts and China Fashion Designers Association.

The fund will be open to domestic and foreign research institutions and experts and scholars.