This Year, The Trend Of Dress Is Bright.
Zhang Yinggang, deputy manager of Jie Bai women's clothing store, has recognized a new color: coral red. This is a popular color in shopping malls this year, between red and orange, and rarely seen before. Many salespeople can't even tell the color accurately. This year, clothing and footwear brands will use all kinds of bright colors on clothes and shoes. Brightly colored goods will be more popular this year.
Wang Hao, assistant manager of leather goods shopping mall, 2009, to view spring 2009. New shoes It was discovered last year. Spring shoes At most, only one or two of them are brightly colored. Grey and black are the basic colors of insurance, and bold bold styles are usually decorated and embellished. This year, the brand has launched a large number of bright colors such as apple, green and pink.
Many customers believe that bright colors can make themselves look younger and more energetic. The customers who dare to wear it in turn encourage the brand to add more bright colors. Some brands such as Mass Phil, the earliest spring display colors are mainly brown, and later replaced with coral red and green, and the whole looks beautiful.
Zhang Ying said, "wearing red clothes in the new year" is a relatively old concept. This year, there are more customers buying red clothes than ever before. They think that the red dress is jubilant and lively. Some women's clothing brands have also introduced some red knitted sweaters and coats before the new year's Eve. Wang Hao finds that many customers who buy new shoes come from bright colors.
Dr Yang Zhenyu, director of the Department of visual culture at The China Academy of Art, believes that more and more red cars and daily necessities are related to market promotion and social psychology.
Zhejiang fashionable colour Shi Youpeng, Secretary General of the association, also noticed this phenomenon. He said that the fashion color of clothing has obvious characteristics of the times. Consumers used to prefer gray when buying clothes, and now they are more concerned about color. This year, the color of international fashionable clothing is very high. In the fashion color from 2009 to 2010, the warm color is obviously more than that of cold color. Bright colors can lift spirits and get rid of some bad emotions.
Shi Youpeng said that some of the recent film awards show that more and more women are wearing red. In some fashion movies and series, the colors of the protagonists are brightly colored. These influence consumers' fashion colors. Besides clothing, bright colors will also penetrate into daily necessities, home textiles, advertising magazines and building materials.
Editor: vivi
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