Where Is The International Sewing Machine Demand Market?

This is the problem of the domestic sewing machine executives in 2008.

In this international financial crisis triggered by the US subprime mortgage crisis, the international textile and garment production suffered heavy setbacks, and the demand for international sewing machine market also shrank. Sewing machine enterprises found helplessly that the following international orders were suddenly reduced, and the export of China's sewing machine industry declined for the first time in 8 years.

Where is the international sewing machine demand market in 2009?

After the financial crisis in 1998, the Russian economy has improved and the income of residents has been increasing. The demand for textile and clothing products is growing rapidly in the market, and the market demand for sewing machines is also increasing.

According to the Russian RBC market survey network October 21, 2008 report: in the past 5 years, Russia's economic development is in good shape.

In 2007, Russia's gross domestic product increased by 8.1%, one of the fastest growing years after the financial crisis.

Russia's economy has ended its recovery stage, and is gradually moving towards a period of investment growth.

From the perspective of per capita purchasing power, Russia's per capita purchasing power increased by 65% between 2001 and 2006. By 2006, Russia's national purchasing power exceeded Holland, ranking sixth in Europe.

Today, Russia has a disposable income of 286 billion euros, and the monthly average income of residents exceeds 500 dollars. People show unprecedented enthusiasm for clothing and other commodities, showing a huge market purchasing power.

In the structure of household expenditure in Russia, non food commodities accounted for the first place (38%), of which clothing accounted for the largest part (10.5%).

The consumption of men's clothing goods is less than 24%, and the consumption of children's clothing products is less than 32%.

The women's wear market is still the largest and most attractive market in Russia.

Many famous exhibitions in Western Europe have been moved to Russia, including the Russian fashion show (CPM) sponsored by the German international fashion exhibition company, the German Munich Exhibition Company Ispo sportswear trade fair, the Russian clothing and accessories exhibition held by the German Frankfurt exhibition company, and the Russian home textile exhibition and the first visual Moscow exhibition.

In the big cities of Russia, there are many wealthy international luxury brand agents that are often patronized, and middle class consumers usually buy fashion in modern shopping centers or fashion shops.

The Russian middle and lower class, which is more sensitive to price, usually shop in high department stores or fast growing fashion chains. Those who can not catch up with fashion choose more traditional road markets to buy cheap clothes.

However, because of the "traditional" economic development that has been attached importance to the development of heavy industry and ignored the development of light industry in the former Soviet Union, the development of Russian light industry has been lagging behind for a long time, accounting for only 1.6% of the gross domestic product of the country.

After the collapse of the Soviet Union, the Russian textile and garment industry declined sharply, but began to pick up slightly after the financial crisis in 1998. However, its development level is still not high, and its annual output value is about 10 billion US dollars, which can only meet the domestic market demand of 15%-20%.

In recent years, Russian clothing enterprises are also facing the problems of rising raw material prices and upgrading of production equipment. However, due to its advanced fashion and production technology, domestic clothing still occupies a large proportion in the market of middle and lower income consumers despite the impact of imported goods.

The Russian government has increased investment in the textile industry to encourage employment and exports to meet the huge domestic market demand.

This series of measures has made the competitiveness of Russia's garment industry rapidly improve, and its domestic garment enterprises have also made considerable progress.

Compared with China's sewing machine industry, the Russian sewing machine industry is late and develops slowly. The country's industrial sewing machines rely mainly on imports. Compared with our country's cheap sewing machinery products, Russian sewing machine products hardly have any competitive advantage, which makes Russian sewing machine market demand further develop with the development of its garment industry.