Be An Excellent Marketing Leader.

Strengthening the construction of terminal market and selling the terminal market have become the direction of the future marketing operation of enterprises.

In terminal marketing, the quality of marketing people is the most critical factor in the network.

How to establish and stabilize an efficient and high-quality sales network, how to be an excellent marketing leader, each marketer is exploring and practicing, which is the concern of most business owners.

If we want to make a major breakthrough, we must get rid of the fetters of Ideological and technological methods, change the inherent mode and inherent thinking of sales network management, and establish a new management thinking and mode.

Unlike different companies, different sales networks have different characteristics, so the management of network is different.

However, generally speaking, the management of each marketing leader can be summed up as follows: 1.

In this way of thinking, people are regarded as "stomach".

If leaders look at their salesmen in such a way, they will improve their centripetal force and cohesiveness by Cao Cao's "hope for the best".

He will tell the salesmen, such as the shareholding system reform after the big business, the shareholding and welfare of the excellent employees.

Let him look at tomorrow's plum and stop today's thirst.

Marketing leaders know what is best and guide people forward.

Of course, Shih and Shi Wei must be clear, fair and timely, but this is only designed to meet the basic needs of people's "stomach".

In this kind of management thinking, people are assumed to be "economic men". Indeed, many people expect to get extra income in the middle of sales work, such as commission and reward.

Quite a number of marketing leaders use this economic incentive to lead people in the team to follow them.

Of course, the use of "feedback" to affirm subordinates is undoubtedly the most effective incentive method at present.

The more you give back, the more rewards you will get.

Two, interpersonal relationship type.

In this way of thinking, people are not only "stomach", but also a heart, that is, everyone's sociality and emotion.

Therefore, not only should we treat fairly, but also we need gentleness, etiquette, humility, kindness and kindness. (as far as we are concerned, we should treat every salesperson in the principle area) as well as compliments.

The "Hawthorne experiment" in management shows that the impact on people's production enthusiasm and productivity is not only a matter of money, nor is it merely a matter of time arrangement, but also one aspect is environment and emotion.

Because everyone needs not only economic needs, but also social needs. They are welcomed and respected, and have a sense of belonging.

This view is based on advocating interpersonal relationships.

Create a happy and happy working environment and form an atmosphere of unity and cooperation.

In this kind of management thinking, the influence of the leader's personality charm on every salesperson depends on the leader's personality charm. In order to achieve this, the leader must develop a responsible habit, and be honest, honest and responsible.

Three, human resource type.

After selecting and forming a sales team, every salesperson wants to contribute to the enterprise after coming in, so we should pay attention to the efficiency and effectiveness of the work. These people not only have stomach, heart, but also willpower, they feel and think.

As long as we have a thorough understanding of human nature, a leader can make use of his talents, creativity, wit and imagination.

As a result, the leadership starts to empower, if subordinates can identify with their goals, they will take positive actions.

At this stage, salesmen are regarded as "psychological creatures". Besides economic security and sense of belonging, they also need to grow and develop. They should train and train more, so that they can gain personal growth.

The most important purpose of training is to copy "another", so you must be willing to pass, help and take.

At this time, a reasonable demand is called training; the requirement of pcendence is called discipline.

The marketing leader who knows this is the key to finding out or developing the salesperson's potential to achieve the goal of the sales network, because every salesperson also has strong desire to show his talent and to fulfill his potential.

Four, with a sense of responsibility as the leading type.

This stage is fair, benevolent, efficient and effective.

At this time, marketing people are not only resources and property of enterprises, they are spiritually, have strong sense of social responsibility, and are eager to do meaningful things.

If there is no meaning, even if you can bring your talents to the limit, you will not be willing to do it or not actively.

The purpose of their work is to improve themselves and make people feel honorable.

Under this kind of thinking, marketers have a brand-new sublime, and their dominance is no longer the vanity of money. What motivates them is the lofty ideals and beliefs that allow the progress of the industry and society to make people realize themselves.

For this reason, they willingly endure all difficulties and setbacks, and do everything they can to overcome and overcome them.

The above four management thinking and patterns have a sublimation process from low to high.

The meaning of interest inducement is "give me a high salary", and the interpersonal relationship is: "treat me well", while the human resource type implies: "use me well", while the sense of responsibility is the center of gravity: "let me do my best."

In the 60 million people's marketing army, each of our marketers is not just for bread, or a good day.

Many people are still reluctant to change under difficult conditions, indicating their need to increase their job challenges and self actualization.

Therefore, it is the highest management mode that marketing leaders and business owners should be able to inspire, respect, motivate and encourage people to play to the limit of leadership.