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    A Complete Collection Of Footwear Knowledge - Exclusive Collection Of World Clothing Shoes And Hats Nets

    2008/8/6 12:28:00 41751

    People's feet are big, small, thin and fat.

    In order to facilitate the selection of shoes suitable for all kinds of feet, there is a need for a scientific, reasonable and definite classification standard.


    The shoe number is the length mark of the shoe.

    There are also models in shoe numbers, which indicate the fat and lean of shoes.

    Commonly known as shoe size.

    Now the shoe numbers used in the world are very inconsistent, such as legal codes, British codes, American codes, Japanese codes and so on, each has its own set.

    But although the shoe numbers adopted by different countries are different, their basic coding methods are based on the length of the bottom of the shoe, that is, the last floor length.

    The disadvantage is that the shoes and feet are not compatible with each other.


    In the past, shoe codes used in China were also very confusing. Leather shoes, cloth shoes, rubber shoes and plastic shoes were all different.

    Some codes are used in English, some in the market, some in centimeters, and others in 1, 2, 3, 4, large, medium, small and so on.

    Although they are based on the length of the insole of shoes, they are the basis for making shoes numbers, but the calculation methods are different.

    Some are measuring the straight line length of the last bottom; some are calculated according to the curve length of the last bottom; others are considering the shrinkage rate of the shoe material, adding shrinkage coefficient to the shoe last.

    This makes the shoe size specifications of the shoes inconsistent.

    Not only that, but also different ways of expression.

    Shoes with the same length have many different shoes. They often have the same feet and wear more than one shoe.


    In the past, because of the mixed number of shoes used in China, the calculation and representation of coding were different, which not only affected the purchase of consumers, but also affected business management and industrial production.

    In order to completely change the confounding condition of shoe numbers in China, the Ministry of light industry has conducted four large-scale investigations and studies since 1956, and obtained tens of millions of data. Scientific analysis and research were carried out to find out the basic laws and characteristics of Chinese foot type. After repeated scientific experiments and practical trials, a set of relatively scientific and reasonable "Chinese shoe numbers" (also known as new shoes numbers) was formulated to achieve the unification of "four shoes", thus ending the chaotic situation of shoe making industry in China.

    2. how to identify genuine and fake leather shoes

    Genuine leather characteristics:


    (1) pigskin leather shoes: Pig leather is thick and round with coarse pores, and it looks like sloping ground into the leather. The pores are arranged on the grain surface by three groups, forming a triangular pattern with uneven grain and special patterns.

    * pigskin leather has excellent wear resistance.


    (2) yellow cattle leather shoes: the pores on the grain surface of the cattle leather are round, and they really extend into the leather. The pores are distributed evenly on the leather surface evenly and evenly.


    (3) buffalo leather shoes: the surface of buffalo leather is round and thick, and straight into the leather. The number of pores is less than that of yellow cattle leather, and is evenly distributed on leather surface. The grain surface is uneven and rough.

    Wear resistance is poor, but tensile strength is high, so it is suitable for all kinds of mechanical wheel leather.


    (4) Ma P P Dal: the pores of the granules are oval, larger than the pores of the yellow cattle skin, and they are more inclined to the leather. Mao Kongjiao has regular arrangement, forming a mountain like shape, and the quality of the leather is loose.


    (5) sheepskin leather shoes: granular pores flat surface, inclined into the leather, several pores, arranged like scales or zigzag shape, sheep leather surface is fine and smooth, goat leather is more clear than sheep leather pores, elastic and elastic.


    False leather characteristics:


    (1) false leather: multi fingered artificial leather and synthetic leather, which are characterized by no pores.

    "Imitation sheepskin" and other synthetic leather, no matter how many images are imitated, can be seen after careful observation.


    (2) odour: fake leather has a smell of plastic cloth and no hairy smell when burning.


    (3) the identification method; after taking the leather shoes, use the finger to press the edge of the upper part of the shoe, and if it is the cowhide, there will be fine wrinkles.

    When the fingers are released, the wrinkles will naturally disappear.

    But synthetic leather will not happen.

    3. a clever way to wipe new shoes and polish them.

    (1) banana skin contains tannin, which is used to wipe the oil stains on leather shoes (or bags), so that the skin is clean as new.


    (2) drink the remaining milk or stale milk, wipe the leather shoes on the waste site to prevent dry skin cracking.


    (3) when you wipe your shoes, add a few drops of vinegar to the shoeshine, which will make the leather shoes bright and not easy to dust.


    (4) to polish shoes, drop a few drops of water in the shoes.

    After polishing the shoe polish, the old leather shoes are then coated with floor wax and polished with soft cloth.


    (5) with old stockings or old nylon socks on shoes brush, dip in shoe polish to rub, can make shoes shine particularly bright.


    (6) light colored shoes are easy to stain.

    When shoeshine, first apply lemon juice to the upper, then polish the shoe polish, or use toothpaste to brush.


    (7) white leather shoes or white sandals are dirty. First, wipe them with vinegar, then wipe them with dry cloth, then rub white shoe polish. The effect is particularly good.


    (8) wipe the white shoes, apply the gloss oil, then wipe them with wax paper, and wipe the small stains on the shoes with the wet napkin.


    4. display skills and examples of shoes


    Aesthetic perception is a high level demand of human beings. Besides selling their own products, the sale of shoes can also increase the added value of products and improve customer satisfaction.


    Internet sales have been popular recently, but Home Page executives seem to overemphasize the convenience of online shopping, ignoring the beauty of display, so that consumers can not feel the difference of products after watching the web pages, making consumers hesitate to decide to buy.


    Triangle formation method


    In modern cities, cars are everywhere, and cement jungle is everywhere, making most people stand in the field of figures such as squares or rectangles.

    In fact, in the field of mathematics, three points can decide a plane, that is to say, a triangle can form a stable plane, it will not shake, and the balance will be excellent. After seeing it, it will feel safe and secure.


    So the triangle formation method is one of the basic modes of display.

    Now we will introduce some basic triangles.


    1. equilateral triangle: as shown in Figure 1


    An equilateral triangle is just like a front view of Pyramid. Its feature is about two symmetry, which can make a perfect balance and give people a sense of stability and high style.


    1) obtuse equilateral triangle (one of the angles is greater than 90 degrees).


    Because of its large opening, it shows a steady, steady, solemn and solemn feeling. It is suitable for the high priced and high quality products that are textured.


    2) acute triangle (less than 90 degrees per corner).


    The vertical height is high, the opening is small, the highest vertex forms sharp points, emphasizes the vertical vertical line with high elevation, and has the meaning of avant-garde, sprint and emphasis.


    2. scalene triangle


    The longer side attracts consumers' eyes and guides the direction of consumers, so that their visual movement is suitable for the display of theme and series commodity groups, and is also suitable for long display of goods.

    As shown in Figure 2


    3. inverted triangle


    A sense of crisis, which is dangerous, unstable and crumbling, is suitable for the pmission of popular news.

    But it is not suitable for display of goods sold in stores.

    As shown in Figure 3


    4. overlap of triangles


    When the quantity of display is large and the display space is large, the triangles of different sizes can be overlapped. The overall sense of vision is still the appearance of triangle, while the overlapping triangle is the purpose of visual focus.

    As shown in Figure 4


    5. duplicate triangle


    Take appropriate spacing and repeat several triangles, such as a group of queuing passing ducks, which makes them feel relaxed and lovely. But we should pay attention to the appropriate spacing and keep the appropriate space. Otherwise, we emphasize the same shape of triangle arrangement, but instead have dull and slow negative feelings, instead of losing meaning.

    In addition, note that the total number becomes odd, which is even more fluid than even numbers.

    As shown in Figure 5


    Examples of triangle display


    1. obtuse equilateral triangle


    It is emphasized that the shoes of the same color, the shoe toe to the center can concentrate the eyes of the consumers, and be suitable for the pmission of the popular news, advanced products.

    As shown in Figure 6


    2. obtuse equilateral triangle


    The sense of fluidity is mobile, free and lively. It is suitable for young products.

    As shown in Figure 7


    3. duplicate triangle


    At the appropriate distance, the side of the shoe is a triangle with uneven sides, and the long side emphasizes the texture of the shoe itself.


    4. the overlap of the triangle, as shown in Figure 8


    The side shoe itself is triangular, overlapping with the whole triangle.

    As shown in Figure 9


    5. scalene triangle


    Although the same shape design, but there are different color series, the stacking technique can be used to lighten the heavy feeling.

    If there is a little more change, you can add other accessories.

    As shown in Figure 10


    6. repeated triangles


    In the sale of leather bags or shoes, wall display is often used to duplicate the triangle, and the two products are displayed at the same time, which can enhance the impression and also facilitate the sale of goods, as shown in Figure 11.


    7. triangles


    It is a three-dimensional composite arrangement, suitable for display in space and suitable for shop display.

     

    5. knowledge of dermal markers

    Facing the dazzling leather products, as an ordinary consumer, when you purchase, you may be attracted by its new style and colorful colors. You may also be puzzled by the authenticity and quality of the leather materials. You will be in a mixed market of good and bad. How can you buy a leather product with high quality and satisfactory quality and enjoy good after-sale service?

    Genuine leather logo products will meet your needs.


    Do you know what the real leather logo is?


    The real leather logo is the certification trademark registered by the China Leather Industry Association in the State Administration for Industry and commerce. It is the national certification for high grade and high quality leather products.

    The leather clothing, leather shoes and leather products which are put on the genuine leather logo conform to the following three conditions: 1, natural leather making; 2, fine workmanship, medium and high grade products; 3, good after-sale service.

    So the dermal mark is the guarantee of the quality of the dermis.

    Management of dermal signs


    As an important part of China Light Industry Association, China leather industry association undertakes the important task of coordinating and managing leather industry in China.

    The China Leather Industry Association is fully responsible for the evaluation and implementation of genuine leather logo products with the authority and impartiality of the third party.

    In order to ensure the normal operation of the dermis logo, the China Leather Industry Association has established a management system consisting of the Management Office of the dermal signs, the evaluation committee of the real leather label and the supervision committee of the leather label. It is a management system that works together and monitors each other. The national leather product inspection center is entrusted to be the testing body of the product quality of the genuine leather label.


    Daily supervision and management of the quality of genuine leather label products


    The leather products are not eligible for lifelong leather marking, and the China Leather Industry Association should conduct a comprehensive dynamic assessment and management of the dermis products in the market competition.


    1. the quality supervision and inspection department conducts irregular sampling inspection in the market.


    2. every year, a certain percentage of paid feedback quality tracking cards are issued to consumers.

    Consumers are required to purchase the genuine leather label products and use them to fill in the quality tracking card and send them to the Management Office of the dermal signs together with the genuine leather label. We will pay a certain amount of information feedback fee according to the seriousness of the filling.


    3. do after-sale service double insurance, so that consumers can buy reassurance.

    The after-sale service of leather label products is still in charge of the sales department (or production enterprise). If the consumer is not satisfied with the after-sales service of the Distribution Department or the production enterprise, it can complain to the office of the genuine leather label. After the quality inspection department arbitrates the product quality problem, the real leather label management office will be responsible for the after sales service. The Management Office of the real leather label will monitor the enterprise's product quality and after-sales service with the consumer's complaint rate. When the complaint rate reaches the prescribed quantity, it will terminate the qualification of the enterprise to wear the leather label.


    How to identify genuine signs


    The registered trademark of the genuine leather logo is made of an entire sheep, a pair of horns and a leather shape.

    The overall pattern is round and drum shaped, with three letters in the center of the design. It is the abbreviation of the real leather product. The color of the main body is black with white background, and only three letters are red. GLP

    Design implication: cattle, sheep and pigs are the three main natural leather materials of leather products. The patterns are round and drum shaped, symbolizing the drum of the main processing equipment of leather industry and the leather on the other hand.

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