Dongguan Shoe Show Shoe Show 80% Exhibitors Play "Domestic Brand"

Although China's footwear industry is facing the problems and pressures caused by the financial tsunami, after nearly 20 years of steady development and long-term accumulation of various resources, various advantages still exist. China, especially the Pearl River Delta, is still in a stage of sustained and healthy development.

By the end of 2008, the export rebate rate of footwear increased from 11% to 13%, and the national plan to revitalize the textile industry was to add a "strong heart" to the footwear industry.

The Ninth China Dongguan international shoe exhibition shoe machine exhibition (Spring 2009), which will be held in Houjie, Dongguan, Guangdong from May 5th to May 7th this year, will continue to develop new channels in the adverse market.

This year's exhibition is expected to attract more than 500 exhibitors to participate in the exhibition. There are many new exhibitors, such as Fei Peng (children's shoes), Jie Xie (fashion shoes), Japan (dance shoes, indoor shoes), as well as shoe material suppliers such as Quanxing, Xizi, bu Feng and so on, with an exhibition area of 23000 square meters.

From the feedback of buyers at the major shoe exhibitions this year, despite the economic crisis, buyers still need some necessities such as shoes, but purchasing behavior has become conservative.

It is understood that they are more inclined to purchase standard style footwear, or even 5-10 years ago.

Comparatively speaking, due to the continuous economic growth for many years and the government's active economic revitalization policy, the Chinese market is relatively less affected by the financial crisis.

According to the customs, the export of shoes in the main shoe making bases and footwear export cities in China showed a downward trend.

2008 China's footwear trade totaled 29 billion 660 million US dollars, up 17.7% from the same period last year.

Guangdong, for example, exports 3 billion 260 million pairs of shoes in 2008, down 59% from 2007, but the export value is 10 billion 620 million US dollars, an increase of 15.4%. The average price is 3.3 US dollars, up 22.6%.

The industry said that the new tax rebate rate improved the export of shoe enterprises.

At the same time, it also shows that China's footwear industry has taken positive measures to improve product quality and added value in the global market with a pressing cold market and a general reduction in orders for export enterprises, thus facilitating a good rise in the average export price of footwear last year.

Under the current economic situation, for enterprises, it is a good time to work hard and improve their strength.

In 2008, the complicated and changeable international economic situation caused many shoe manufacturers to lose their strength, but the shoe companies that made the Chinese market felt very little, and the phenomenon of "no drop in business" was rising.

The shoe manufacturer of famous high-end men's shoes production base in Heshan has shown a calm and calm performance in this round of impact.

This has enabled more exhibitors to make great efforts to do well in the domestic market in addition to the export market. It is understood that 80% exhibitors will specialize in the domestic sales channel and play a domestic sales licence.

In order to develop the domestic market, exhibitors specifically distinguish the characteristics of the products from inside and outside markets, and plan the participating products accordingly.

At this exhibition, Jin Jin, Yi Yang, Xinying, peninsula, Xinbao, leading trend, isk, LingHong, Japan, INA and other famous enterprises will display products specifically targeted at the domestic market, with the needs of different retailers such as domestic retail, department stores, trade, agents, franchisees and brand dealers.

China Dongguan international shoes exhibition shoe machine exhibition is jointly sponsored by China Light Industry Crafts Import and Export Chamber of Commerce, Dusseldorf Exhibition (China) Limited, Ya style Exhibition Service Co., Ltd., Guangdong Modern Exhibition Management Co., Ltd.