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Tai Camp Fur Trade Center Held The 2009 Annual Market Management Training Meeting

2009/5/11 15:47:00 42083

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On the afternoon of May 7, 2009, there was a shortage of seats in the four floor multi-function hall of China's Daying International Fur Trade Center, and the atmosphere at the scene was warm. The market operation training of the camp fur trading center in 2009 was officially launched here.

The leaders attending the training meeting are: Zaoqiang county Party Committee Standing Committee, Party Secretary of Daying Town, mother Lin Bao, Li Zhiyuan, mayor of Daying Town, He Lianhai, general manager of Taihe Group, Li Ying, general manager of Taihe Group and general manager of fur trading center of Tai camp, Zhao Bochao, planning director of Taihe Group, Wang Xiaoqing, deputy general manager of the camp fur trade center.

More than 100 employees from the trading center and more than a dozen businessmen were enrolled in the training.

This training will be chaired by Li Ying, general manager of Tai He group and general manager of fur trading center.

Mu Linbao, Secretary of the Party committee of the Party committee of the Zaoqiang County Committee and the Party committee of Daying Town made an important speech at the training meeting.

Secretary Lin pointed out that the fur industry has always been the pillar of Zaoqiang's economy, the "eye ball" of Zaoqiang's economy, and one of the six major industrial clusters in Hebei. This training will be very timely, and has a good guiding significance for the development of fur market and fur enterprises.

He Lianhai, general manager of Taihe Group, is the keynote speaker of this market management training association.

He has been engaged in the operation and management of commodity trading market for many years. He personally witnessed the development of China's wholesale market and the challenges and opportunities facing the market.

He general first outlined the current situation and development trend of the Chinese market, and pointed out that the new generation of branded commodity trading market is showing the following characteristics and trends: 1, functional innovation and expansion.

2, the shopping environment is more comfortable.

3, retail share increased.

4, the improvement of service quality.

5, e-commerce began to apply.

6, commodity branding.

7, market specialization.

8, standardization of management.

He then explained the key to successful operation of commodity trading market: setting up a market must go through three important links, also called market Trilogy: positioning, investment promotion and management.

First, market positioning is the basis for success or failure of the market.

We must do a good job in commodity positioning, business operators positioning, business form positioning, consumer group positioning, shopping environment positioning, service positioning, and accurately adjust the positioning of the market.

Second, market investment is the basis for market stability and prosperity.

The essence of investment is to control the investment objects ahead of schedule.

Third, market operation is the key to the success or failure of the market.

Market management can not do without sixteen elements: 1, the concept of business integrity.

2, the object of business - merchants.

3, the content of operation brand.

4, the focus of business - service.

5, the operating conditions - the environment.

6, the business process - marketing.

7, the way of business innovation.

8, the standard of operation prosperity.

9, business advantage - price.

10, the mode of operation - diversification.

11, the characteristics of business flexibility.

12, business pformation - competition.

13, business risk - safety.

14, the goal of operation - channel.

15, the purpose of business is to win more.

16, the benefit of management - management.

He pointed out that if we want to build an honest brand market, we must unify our thinking and understanding, forge the concept of honest brand, clarify the content standard, forge the honest brand mode, do well in the internal and external coordination, create the brand environment of honesty and credit, excavate the market culture, and create the honest brand image.

Finally, he always pointed out that marketing is the sword to decide the prosperity of the market. We must make some plans, create points, make detailed plans, find points, borrow points, plan and rush to make a plan.

He's brilliant training report is simple in theory, and is both theoretical and operational. It will help greatly the management of the fur trading center in the future and the operation of the merchants. The whole training will be carried out in an active and warm atmosphere.

Zaoqiang county TV Station conducted a full report on the market management training meeting.

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This training will be chaired by Li Ying, general manager of Tai Wo Group and general manager of fur trading center.

Mu Linbao, member of the Standing Committee of the Zaoqiang provincial Party committee and Secretary of the Party committee of Daying Town, delivered an important speech at the training meeting.