Shoe Material Enterprises Abandon Agents To Try Direct Camp

Many enterprises have begun to withdraw their domestic agents and straighten out battalions, and export enterprises have set up sales branches abroad to extend their tentacles to the forefront of the market.

Reporters recently learned that, in the past, only focus on R & D products, and the sale of shoes to suppliers of suppliers, began the withdrawal of domestic agents to straighten camp attempt.

In this way, the purpose is to cut off the intermediate links and let them have more active voice in the crisis.

However, under the crisis, can the strategy of direct operation of Jin enterprises really be self governed?

Shoe material supply pioneer mode

In fact, in recent years, a lot of finished shoe brands have begun to change their channel construction, and consciously gradually tilt to the direct battalion mode.

Under normal circumstances, the middle shoe manufacturer is only responsible for manufacturing, and the actual operation of sales is handled by agents and traders. As a result, the middle links often swallow up a large part of the profits of enterprises, especially in the current economic downturn.

A local tannery enterprise leader in Jinjiang bluntly said that if the direct operation mode is successful, reducing the profit margin gained by the intermediate links is enough to sustain their continuous investment in R & D and equipment renewal. Only by ensuring that new products are introduced continuously, can we have the initiative to speak in this financial crisis.

At the same time, some foresight shoe material suppliers began to realize that the construction of direct battalion mode may become a window of market information collection in the future, and will play an indispensable role in the development, promotion and prediction of new materials.

Recently, Xintai (South Xinyi) swallowed the 22 storefronts of Jinjiang shoe market at a gulp, and built a more than 8000 square meter marketing center, so as to stand together with the brand enterprises and experience the consumers' feelings, and timely develop new materials according to the latest feedback from the market.

Cai Qinglai, chairman of Xintai new Mstar Technology Ltd, believes that the point to point direct selling mode is more suitable for the shoe material industry, establishing a direct production and marketing chain, reducing the links among traders, and avoiding blind spots of information feedback.

In addition, "in new product promotion, compared with middlemen, we have a better understanding of the professional function of netting, and can help them extract a brand-new concept according to some functions of new materials.

It is understood that Xintai is actively developing the direct selling mode. Now it has begun running in with NIKE, ADIDAS and other companies. "After all, it needs a process, but if we can build a direct sale mode, it will be a good thing for us, the brand, the consumers and the three parties."