Entrepreneurship First Years Into A Multimillionaire &Nbsp; Suning Zhang Near East Wealth Roadmap

Although the stock market that keeps warm and cold makes all investors uneasy, but for Suning Appliance chairman Zhang Jindong, he is calm.

Since the listing of Suning Appliance in July 21, 2004, it has only been in a short period of more than 9 months. Suning Appliance's stock price has surged from 32.70 yuan to 70.25 yuan at that time. After three rounds of stock pfer and share division, the stock price has reached 26 yuan.

This means that Zhang Jindong's personal wealth, which owns 106 million 980 thousand Suning appliances, has a market value of 2 billion 800 million yuan.

Looking back at Zhang's 15 years of wealth creation, he can not do without a word "fast".

In 1984, Zhang Jindong walked out of the school gate of Nanjing Normal University and entered a Drum Tower district enterprise in Nanjing.

In the late 80s and early 90s, there was a trend of "going to sea" in China.

Young Zhang Jindong was also eager at this time.

Zhang Jindong used his spare time to undertake some air-conditioning installation projects, and saved 100 thousand yuan of capital for his own business.

At that time, the most popular and most profitable products were household appliances, and color TV, refrigerators, washing machines and so on were in short supply.

But Zhang Jindong did not join in the excitement. After a few days of sober thought, he made a surprise that surprised many people: the air conditioning that was then a luxury item.

In December 1990, Zhang Jindong, 27 years old, resigned from his hard work with the strength of "the calf is not afraid of the tiger". He rented a small area less than 200 square meters on the road of Ninghai, far from the busy market. He set up a small company specializing in the wholesale of air conditioners - Suning Jiao Jia Dian, and began the entrepreneurial course of personal and Suning Appliance. The first thing is that Nanjing is a small company.

No one would have thought that more than ten years later, from this humble "little shop front", a Sunday electric appliance, the "carrier" of China's home appliance chain industry, was launched, and its helm Zhang Jindong became the "China's chain figure."

The first step of foresight is the foundation of Zhang's business.

At that time, it was in the era of profiteering in air-conditioning sales.

Zhang Jindong achieved 60 million yuan in the first year and earned 10 million in the first year.

Zhang Jindong was only 28 years old.

In the eyes of Nanjing's big state-owned enterprises, Suning, a private enterprise, was undoubtedly "Cheng Jin Jin" who went halfway into the air conditioning industry.

In 1993, "eight shopping malls" jointly launched air conditioning war to Suning, claiming that unified purchase and unified price reduction. If any air conditioning manufacturer supplies Suning, they will completely block the brand.

This business war was the first price war in the seller's market of China's household electrical appliance industry, but Suning became famous in the first World War. With the advantage of parity, the sales volume of air conditioner reached 300 million yuan that year, and became the biggest air conditioner distributor in the country, and finally became the winner of this war.

But after a long time, after 1995, China's household appliance market appeared oversupply, and many manufacturers directly penetrated the retail market.

To this end, Zhang Jindong gradually reduced wholesale business, began to build self built retail terminal, seller electricity also gradually increased from single air conditioning to comprehensive electrical appliances.

In 1996, Suning entered the Yangzhou market, marking its beginning to go out of Nanjing to explore the way of home appliance chain.

2000 is a turning year for Suning Appliance.

This year, Suning stopped opening a single air-conditioned store, and completely pformed the large-scale comprehensive electrical appliance store, and chanted the slogan of "chain store to open 1500 stores in the whole country in 3 years".

Suning Nanjing Xinjiekou store is located in Suning electrical building, which is located in the Xinjiekou business district center of Nanjing, the largest business area. It belongs to "golden building".

At the beginning of the completion of the building, Zhang Jindong was advised to rent the building and earn at least 30 million yuan a year, but Zhang Jindong insisted firmly that "even if he loses 40 million, Suning should also make an appliance store".

Time has proved Zhang Jindong's right choice. Suning's national chain system is also expanding rapidly: it opened a store on average 40 days in 2001, opened a store on average 20 days in 2002, opened a store on average 7 days in 2003, opened a new store on average 5 days in 2004, and in the first 4 months of this year, Suning averages 2 days to open a store.

Zhang Jindong originally prepared to lose 40 million yuan to open the Xinjiekou store in Nanjing. Now it has become the first household appliance sales in China, with a sales volume of 1 billion yuan a year.

Zhang Jindong said, "at that time, we were very unfamiliar with chain stores. In 2000, we proposed to open 1500 stores nationwide.

Questioned by the industry, it was very stressful at that time, and even some retail colleagues laughed at me.

But now, not only Suning has realized the national chain, but also the retail partners all over the country are learning the way of suing's chain.

Over the past 15 years, Suning Appliance has grown from 10 to 70 thousand, expanding from 200 square meters to 300 stores nationwide, from 4 million yuan to nearly about 40000000000 yuan.

In May 1, 2005, Suning opened 22 new chain stores in Beijing, Shanghai, Guangzhou, Shenzhen and other cities, breaking the "magic record" that the United States opened 11 new stores a day.

If we calculate the nearly 40 new stores opened in April, Suning April 1st to May 1st, a total of nearly 60 new stores opened, creating the largest number of home appliance chain stores in a single month.

"After 15 years of steady development, Suning national chain development in 2005 has entered the stage of mass production.

We are no longer formulating specific quota for opening stores, but letting go to see how fast we can run. "

Nowadays, the "Jianghu big man" of the household electrical appliance industry seems to be more interested in sunning's future.

According to the analysis of the new wealth 500 rich list, the rich in the retail industry is the fastest growing group of Chinese wealth in the past year, and the wealth per capita of the retail industry has increased by 308%, of which Zhang Jindong is a model: because of Suning's listing in 2004, Zhang Jindong's personal wealth increased by 517%.

In fact, Zhang Jindong has fully prepared for suing's listing for 5 years.

In July 21, 2004, Suning Appliance officially traded in the SME Board of Shenzhen Stock Exchange.

That day rose 100.24%, and became the first high priced stock in Shanghai and Shenzhen two cities at one fell swoop.

Zhang Jindong earned more than 1 billion 200 million yuan a night.

Since then, Suning has always been the first high priced stock in China's stock market. Its share price has reached a record high of 70 yuan, and it is still at a high level of 26 yuan.

Zhang Jindong's fortune also rose rapidly, from 1 billion 200 million yuan to 2 billion 800 million yuan at the beginning of the listing.

With other assets of Zhang East, his net worth is more than 3 billion 100 million yuan.