Edit From Small To CEO&Nbsp; Zhang Rui Does Not Burn Money On Websites.

In the Internet circle, it is not normal to burn without money, and Zhang Rui is an exception.

Since its establishment, "little bear online" has not received large-scale financing. Only a few acquaintances are sponsoring. In Zhang's eyes, money is not the most important thing. The key is to settle down and do something.

From editor to CEO

Before going to sea, Zhang Rui was an editor of computer world.

In 1996, after graduating from college, Zhang Rui, a student of the missile, arrived at the computer world. At that time, it was the golden age of computer world, which had no influence in the Internet circle. Zhang Rui was in charge of the Zhongguancun market, fighting every day in the "forefront position".

"At that time, we had a lot of work pressure. We had to make 20 editions a week. Only 40 or 50 million words were needed for the manuscript.

Because it was a weekly newspaper, the time limit was slow, and Zhang Rui put some content forward online.

At that time, the domain name and space were all given by others, plus the Internet access conditions of the newspaper were relatively good. Zhang Rui began to work hard on this "private plot", which should be said to be the predecessor of "bear online".

By the summer of 1998, the number of visits to bear online has reached more than 2000 people a day, ranking the top ten in the NetEase personal website rankings.

With the support of a group of regular readers, the website develops day by day. The updated content gradually grows from hundreds of words per day to thousands of words per day, and the number of visits is the first time to exceed 10 thousand times a day.

By 1999, the prospect of the website became clearer. Zhang Rui left the newspaper office and set up a company in the sea.

At the very beginning, there were only 3 or 4 people on the website. Apart from Zhang Rui, everyone was part-time. Zhang Rui told them that there were no wages here, and that these people are still there.

There are also some advertisers who are still their customers from the beginning.

Zhang Rui said that there are about 5 or 6 customers like this, and the price that the website has given them has not changed, or the original price.

Although the profit mode of bear online has not changed, it still relies on advertising revenue, but its content is changing. "At first, the content of the website is relatively single, that is, the market of computer accessories in Zhongguancun. Now, apart from the market, we also do the evaluation.

What new digital products will be launched? We will make an evaluation as soon as possible and put the results online.

In 2002, small bear online began to try electronic commerce, opened an electronic mall. Last year's turnover has reached 20 million. Since 2004, they have opened 16 sub stations throughout the country. In addition, they often hold activities on campus. "Users of the bear online are basically professionals, mainly students, although students have limited spending power, but the potential for consumption is unlimited. Therefore, we value campus activities very much, and have been insisting on them since 2001, and the results are very good."

Money is not the most important thing.

From 2000 to the present, the Internet has gone through three waves. The websites that they did together rarely had no financing, but Zhang Rui seemed particularly calm.

"In 2000, when we expanded our scale, many venture capitalists came to talk about cooperation and talk about acquisitions. Sometimes, we talked about 2 or 3 families a day, and we all died of exhaustion. Finally, we went our own way.

After 2000, the Internet bubble burst, a large number of burning websites fell, and we were still making money.

"By 2004, the Internet started a new round of upsurge, and a large number of people came to us. This time, there were a lot of foreign capital, but most of them came to hold 100% of the holdings. We didn't really talk about it at all, or decided to settle down and do things slowly."

Perhaps in this circle for a long time, accustomed to watching the ups and downs, Zhang Rui "money" has its own views.

"Money is not the most important thing.

We see that other kinds of money are tens of millions of dollars, and they do almost the same as ours, and even the turnover is not as good as ours.

Money is certainly useful, but most of the money can be overcome. "

In Zhang Rui's view, the development of IT professional websites such as bear bear online and some portals is not the same. "The portal website burns money to attract more eyeballs. For us, let the whole nation know that you are not good at any advantage. The key lies in" precise positioning ", so that those who know it will know.

From 2000 to 2004, bear online grew 2 to 3 times a year. By 2004, its turnover exceeded 10 million yuan. Now the annual growth rate is 50%. This figure is not acceptable in traditional industries, but it seems to be very bad for Internet Co. But Zhang Rui believes that too fast growth is not a good thing.

"Starting a website is starting from scratch. No one tells you what is right and what is wrong. It is up to us to constantly try new directions, accumulate experience, erroneous affirmative offenders, and die quickly if we make mistakes very quickly. If there is still time to make mistakes, there will still be opportunities.

In other words, even if we make mistakes, there is still time to change.