Misconceptions And Behaviors In Internet Marketing

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Internet marketing has helped many enterprises, but it has also harmed many enterprises. Before we look for ways to succeed, let's avoid mistakes first.

Where are some common mistakes in Internet Marketing?

The following are listed below.

Error 1: Internet Marketing = website building

Many people think that Internet marketing is the establishment of websites. In fact, what can be pferred on the Internet is collectively referred to as "information", which can be divided into "text, voice and picture" in order to convey the format difference. In order to pmit the media, the difference can be divided into "websites, e-mailboxes, compact discs and magnetic discs". If appropriate, a good electronic newspaper will be much more powerful than the website.

Error two: lack of online marketing strategy and purpose

Network marketing and traditional marketing must cooperate with the marketing strategy of enterprises.

Error three: will do website will sell things through the Internet.

It is often heard that someone knows a computer well, so he must sell things through the Internet. In fact, "network technology professional network marketing professional", and most of the websites do not have a business concept, so if you only want something called website, then you can find a technical professional. If you want a website that will help make money, please remember to find a consultant for "Internet marketing".

Error four: with online marketing, business opportunities are unlimited.

"Business opportunities = business opportunities", but "opportunities for real sales". When doing network marketing, ask first, "how do Internet sales come?"

"Generally speaking, let the target customers have the opportunity to browse your website or E-mail, and then you are interested in carefully reading the contents of the product. In the golden 6 seconds, you have to purchase the desire, and find the purchase method, then you can purchase and pay smoothly.

Common mistakes include "random planning of websites, slow speed of bandwidth, no handling of service mailboxes, no change of information in the company's relocation, and no updating of products on time".

Error five: using wrong online marketing practices

The common sales channels on the market are "retail, distribution and direct sale". The common website modes are "online shopping website, e-procurement website and corporate image website".

The common mistakes in Internet marketing include the "online shopping system" in the distribution system, or the establishment of an enterprise image website that consumers can not buy.

Error six: marketing is expensive.

Many people think marketing is expensive.

We should first understand what marketing is doing.

"Product Product": at present, the common products are from "family businesses, revolutionary emotions, mistakes and friends".

In terms of "price Price", the most important factor is "peer price, cost pricing, market pricing" and so on. The most important factor of "consumer acceptable price" is often ignored. "Retail Place" should be considered as "retail price".

Distribution?

Direct selling?

"The most expensive way to promote Promotion" is to promote "DM, TV, newspaper, Kanban, business card".

Error seven: online marketing is very professional.

In fact, not at all, because in fact, the most understood is the consumer. Go back and ask your friends and relatives how to view your company's website. That's the best market research.

Marketing Intelligence: don't superstitious network marketing, but absolutely believe in Internet marketing.