Adidas Plays "Inspirational Card" To Suppress Competitors

With the pressure of financial crisis more and more tilted to consumers, Adidas, the world's second largest sports product maker, has launched an "inspirational card" to cope with the recession and suppress competitors such as Puma, Nike and so on.

Adidas launched the New Star Wars products in New York earlier this month, including Princess Leia sports shoes, Black Knight jacket and clone soldiers sports tops.

The theme event was also supported by the famous rapper Snoop Dogg.

"There is no particular reason for introducing new products at this time. We have turned an idea into reality, and we have thought many times before publication," said Dean Lokes, global head of ADI clover.

At the time of global efforts to break away from the recession, the economic crisis has led to the loss of millions of people, and more and more people are worried about the future.

"Star Wars is about hope. Its main thrust is that everyone can change the world, and the film encourages self realization," said Howard Roffman, chairman of Lucas Licensing of Lucasfilm.

"The global consumers are very good at the Star Wars products. Both limited edition and commercial style products have been sold well, many of them have been sold out," Lokes said.