The New Generation Of Women's Clothing Makes The Fashion Of Women's Clothing Taste Fast.
Unlike traditional women's clothing, the brand of Taiping bird and YISHION make the new generation of women's clothes sound and vivid by the fashion of fast fashion.
Some people call H&M and ZARA, C&A and GAP "ocean Baleno".
Because these brands are very cheap fashion brands abroad.
Although in large and medium-sized cities in Europe and America, their stores are always adjacent to top brands such as Armani, and the storefront area is huge.
However, for the women who are fond of chasing fashion and always have some petty bourgeoisie and pockets of money are not too rich, the "Baleno ocean" has little impact on their reputation.
For women, clothing is the most easily obscene and obsolete thing.
With a lot of silver, you can buy fashionable fashion items with big style. Why not?
So, you can always see women in these stores who prefer to queue up with lengthy teams and try clothes, as well as panic buying scenes at the discount market.
These brands also seem to be very good at using propaganda to catch women's hearts.
ZARA invited the most popular Russian doll face supermodel SASHA to be the spokesperson for autumn and winter. H&M chose to cooperate with celebrities such as famous singer Madonna and CHANEL fashion director Karl Lagerfeld, which greatly enhanced brand awareness.
The designer of ZARA has more than 260 people, no designer brand, the average age is more than 20, and the design is based on a small town in Spain.
Their job is to fly to various fashion shows and find inspiration in fashion shows in Paris, Milan, London and New York.
They will also come back to various fashion venues and quickly get back the latest fashion and fashion information back to headquarters. Then there will be professional teams to redesign them in different categories, styles and styles, and then recombine them into ZARA's own brand new product theme series.
Often the latest season's Dior new clothes have just appeared on the T stage of Paris. After two weeks, the fashionable men and women in Hongkong, Beijing and Shanghai can find the shadow of the latest Dior style in the shop of ZARA, and the price may not even reach 1/10 of Dior.
For a while, the industry exclaimed: fast fashion is coming.
In the face of this situation, the local fast fashion is moving against the wind. If the main selling point of domestic franchising Metersbonwe is the youth fashion, men and women eat together, and not even a pure women's clothing brand, then the Ningbo Taiping bird, who made men's wear first and then made women's clothing, is really making the taste of the fast fashion of women's clothing.
It is an indisputable fact that Ningbo people can make costumes. As early as nineteenth Century, there were a group of highly skilled tailors in Yinzhou and Fenghua in Ningbo. They were known as "Hong Bang tailors".
Fenghua and Yinzhou District are the birthplaces of the famous "Gang" and "Hong Bang" tailors. The first suit in China was born in Xupu village, Jiangkou Town, Fenghua. They made the first suit in China, opened the first Western-style clothes shop and the first clothing school in China, and published the first clothing theory book, which is the reformer and founder of modern garment industry in China.
With the east wind of reform and opening up, Ningbo has successively produced the famous menswear brand, such as "Shan Shan", "YOUNGOR" and "Luo Meng".
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