Some Women'S Clothing Enterprises Are Worth Noting In The Aspects Of Capital Chain And Industrial Chain.

Capital chain, industrial chain and internationalization are three important factors of industry.

In 2009, some women's clothing enterprises made remarkable achievements in these aspects.

In March 25, 2009, the 150 million yuan of the Carlyle Asia Growth Fund was injected into the Shenzhen Ellassay Apparel Industrial Co, and all the funds were injected into it. Carlyle will have about 10% of the shares.

When almost all VC/PE is clasping their pockets, Carlyle's massive capital injection is inevitable. Why is it fashionable women's clothing?

Why is it a song?

"We are doing the domestic clothing sales, and now it seems that the gas is harder, because the market is quite stable at this time."

New theory of Xia kingdom.

If you analyze it carefully, you will find that the so-called "counter trend" naturally has its logic behind it.

In 2008, it is indeed a difficult year for foreign oriented garment manufacturers.

The deterioration of the world financial environment has resulted in a decline in external demand, a sharp reduction in exports and a rise in clothing costs.

The cumulative export volume of US $185 billion 200 million in 2008 was 8.2% over the same period last year, much lower than the 18.9% growth rate in 2007.

In 2009, the challenge was even greater. According to the customs express, in February, China's textile and apparel exports were 6 billion 680 million US dollars, down 35.1% compared to the same period last year, down 56.2%.

In the first 2 months, textile and apparel exports totaled 21 billion 910 million US dollars, down 14.5% from the same period last year.

"We are currently only domestic enterprises in the domestic market," said Mr. Wen Wen, managing director of Carlyle investment group.

First, set a range for your choice.

The domestic consumer market is indeed the largest and safest gold digger in the current environment. More and more enterprises are turning from exports to domestic sales, while foreign gold diggers are also eager to make the move. In the second day of the announcement of the financing of the song, Italy's "decode fashion products exhibition agency", with more than a dozen fashion brands, announced to enter the Chinese market.

Compared with the once heated, it has become the ITAT mode of VC's hot potato. He probably has a taste of clothing industry returning to simplicity. This is an industry that pursues brand and design as soul.

"When he met for the first time, he didn't talk about any business or money. He kept telling us how to cooperate and build a long-term brand."

This is the first impression of Xia Guoxin by Zu Wen Cui.

"Moreover, its business model is very special, with high profits, stable rather than rapid growth."

In fact, unlike the export enterprises, the brand fashion that mainly attacks the domestic market is obviously stronger against the cyclical nature.

The data given by Xia Guoxin is: the annual growth rate of the song is about 30% - 50%, which has increased by 30% in 2008, and in the first quarter of 2009, the growth is nearly 30%.