AOKANG Majors In Professional Training
"This is an indirect way to get the MBA course into the enterprise and get off the bus, so that employees can share with them the most advanced management knowledge."
Ye Xiandong said.
Just after returning from the MBA class at Xiamen University, Ye Xiandong, chairman of the red and yellow blue group, was busy sorting out lectures and preparing lessons as before.
It turned out that he would convey the essence of MBA to his employees through his own lectures.
Like Ye Xiandong, the concept of "learning" is being interpreted in many private enterprises in Wenzhou.
Traditional management training, internal staff training, and reading activities have long been nothing new. Nowadays, Wenzhou private enterprises are keen to build enterprise universities, run big schools like "100 lecture circles", engage in brainstorming sessions involving the top domestic creative personages, and invite professors from famous universities at home and abroad to teach them by airplane.
The upsurge of building talent projects and creating learning organizations is taking off in the Wenzhou business community.
在近日舉行的奧康集團2010年度全國營銷峰會上,奧康集團成都分公司陳瑞福因業績出色收到兩個大禮:一個是別克君越轎車,還有一個就是奧康大學EMBA新學員名額。在溫州民營企業中,奧康大概是最舍得在培訓上花錢的企業之一,每年的培訓費用超過1000多萬元,同時奧康還成立了中國制鞋行業的第一所企業大學。在奧康大學里,員工不再被動接受培訓,而是主動選擇自己喜歡的專業、課程甚至老師。講課者把課程同公司實際情況緊密結合、系統講授,員工通過幾年培訓就可以達到管理學碩士的水平。“能獲得奧康大學EMBA學員名額,對于我們來說有著磁鐵一般的吸引力。”奧康集團員工梁杰生表示。
在服裝企業喬頓集團里,一個涵蓋一線員工到高層管理者的全方位立體式培訓體系正在構建之中。喬頓集團人力資源部經理戴取文介紹說,不管是從西部農村招來的新生代農民工、剛出校門的大學生還是引進的高級技術管理人才,公司都會針對他們的性格特點、專業特長,制定出詳細的職業生涯規劃和配套培訓計劃。
Wang Peiran, a graduate of Shandong University, has just entered the three months of Joe Jordan, and has established his own development direction with the help of the company: starting from the market supervision, through a series of job rotation, training and re education, and achieving the goal of becoming a marketing executive in ten years.
He said: "I was confused when I left school, but now I am full of confidence in the future, and I have the motivation to move forward every day."
Reporters found in the interview, in addition to large enterprises and groups to accelerate the creation of learning organizations, many small and medium enterprises in Wenzhou have joined the ranks.
Although Lixin valve is not large, it has incorporated talent cultivation and corporate culture into the development strategy of pformation and upgrading.
Wang Qinai, the head of the company, believes that the pformation of enterprises to develop talents is the key. Now many small and medium enterprises are facing the problem of "recruitment difficulty". How to recruit new employees, retain old staff and cultivate good staff is directly related to the future development of enterprises. And through the creation of learning organizations to enhance the cohesion of enterprises and improve the quality and loyalty of employees, it is an effective way to solve this problem.
"Creating a learning organization is the trend of human resource management in the era of knowledge based economy. Only when it is a learning organization, can an enterprise ensure that there is a steady stream of innovation, so that we can give full play to the role of human capital and knowledge capital and achieve the ultimate goal of customer satisfaction, employee satisfaction, investor satisfaction and social satisfaction."
Zhou Dewen, vice president of China Association of small and medium enterprises and President of Wenzhou SME Development Promotion Association, said that Wenzhou's private enterprises scrambling to create learning organizations revealed an optimistic signal: Wenzhou enterprises' ability to adapt themselves to external changes and their self-development ability are becoming stronger and stronger.
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