ADI Nike Cottage = Foundry Product?

A branch of the industrial and commercial sub Bureau opened a foreign trade clothing store next door, selling all the brand clothing including ADI, Nike, Puma and so on. They are 30 yuan each, and customers are full of customers. A media writer feels that the clothing is suspected of being a Shanzhai, and it is reflected to the industry and Commerce Bureau. The answer is: foreign trade clothing store is of course a foreign brand.

If there is an equal sign between the Shanzhai and the OEM, the tail cargo or the merchandiser, the shop should have no problem. However, foreign brands should not look at it this way, because the price of "30 yuan" is too self abusing.

Things seem very complicated. The first thing to do is to figure out what is "foreign trade clothing". As the name suggests, foreign trade garments are garments for foreign markets. They are mostly made by domestic garment manufacturers according to foreign samples or samples from abroad and processed by domestic materials, and then shipped to foreign customers.

Since it is facing the foreign market, how does the foreign trade clothing bloom everywhere in the domestic market? This question involves several situations. First of all, in order to prevent shortages caused by quality problems, manufacturers often secretly produce more than orders. You know, in the face of foreign brands such large customers, the domestic foundry enterprises have no say. The fabric, the type and the accessories are all provided by foreign brands, and how many clothes are produced in advance. The unqualified products are recorded in the domestic processing factory account, so these manufacturers have to scratch out a little bit from the planned scrap materials of 3%, and secretly process several garments. According to the inside line, many of these are called "original single goods". They are also called "odd goods" and "finished goods". They are just like genuine goods sold in foreign markets and domestic monopolized stores. The only difference is that they can only be regarded as "illegitimate children" or "common out".

Such pure "original goods" are few and far between, and it is luck to encounter them. There is also a "original goods", although the lineage is no problem, but because Lao Tzu thinks they have "disability" and cut off the relationship - that is, people usually say "export to domestic sales" products. Such products rejected by foreign brands generally do not have any serious problems. The most common is the so-called "color difference", which is inconsistent with the requirements of foreign investors, but the overall quality can still be guaranteed. In addition, OEM manufacturers sometimes use the original fabric to match a batch of domestic accessories to make up the original style products, which is called "merchandiser", while the clothing made of similar domestic fabrics according to the original pattern is called "chasing single goods". Although the work is slightly sloppy, the details are a bit worse, but after all, the same type of fabric or fabric, blood or "watch" or "Tong" is a relative.

Of course, these 3 kinds of goods are not trademarks provided by branding and so on, and they are not allowed to get market sales. However, domestic manufacturers are unwilling to accept losses, and they secretly add fake trademarks and labels to allow them to enter the "domestic market". The reason is very simple. In the eyes of consumers, the style design of these "foreign trade goods" represents the fashion of Europe, America, Japan and South Korea, which is much more advanced than that in China, and their fabrics are very good, their workmanship is exquisite, and most importantly, they are famous brands, but the price is much cheaper.

Under the stimulation of market demand and profit, the "imitation goods" also appeared secretly. Some small clothing factories in China are jealous of the "three brothers of the original factory". They earn money by the name of "foreign trade" and no one is in charge of it. They also make a vest that exports to the domestic market. They can only imitate others, so they are called "imitation goods". In other words, they are completely counterfeit products. This kind of clothing is very poor in terms of fabric, accessories, workmanship, and so on. Their clumsy performance can be seen at a glance, but a very low price carries a brand name, which is still attractive to some consumers.

Source: Qianlong Network