Girls Start Shop: Everything Starts With Interest.

Chen Zi, a third year old girl from China World Trade Center College of Commerce and industry in Yiwu, has two Taobao shops, dealing in fashion accessories and clothing respectively. In a year, two shops had four drill and two drill results respectively, and this result was the best among the girls who started online shop.

Online shop triggered by online shopping

In the small apartment rented by Chen Zi in Chou Chou West Road, Yiwu, there are all kinds of bracelets and necklaces of various styles and colors, which make the original apartment less crowded. The seven or eight packed cardboard boxes were neatly coded together. "The goods to be delivered today are waiting for delivery by courier." Chen Zi's two stores are called fashion supermarket and Karchi Rona boutique. The fashion store's time for creation was actually 2005. At that time, Chen Tzu should still be in high school. The reporter sighed that she had a pioneering sense of entrepreneurship. Chen Zi said with a smile that he had just contacted online shopping, and had just clicked on the process of the registered online shop, and even registered it.

In high school, Chen Zi is a resident student. He is busy with his studies and has little time to shop. At that time, online shopping was still a novelty. She listened to her classmates and said that she could buy clothes on the Internet. It was very strange. She went online to search at home on weekends. "At that time, the family was very strict. Every time I could only spend half an hour in the net, I used to buy online and ask the shopkeeper questions." Although Chen Zi bought only two clothes, he accidentally clicked the shop opening process and registered the fashion supermarket.

Start with something you like.

At the beginning of last year, a lot of classmates began to run online shop, and Chen Zicai remembered the shop he had already registered. At that time, most of the students who opened shop were running cosmetics and household products, but Chen Zi was not very interested in them. She decided to start with clothes and ornaments that she was interested in. At the beginning, most of the products sold by Chen Zi were Korean style ornaments. However, due to the fact that there were too many similar products on the Internet, her shop was small in scale and had no advantage in price, and the business was not good. Chen zhe began to search on the Internet to find out the most popular jewelry pictures and model pictures, and then go to the international trade city Taobao to shop. Keep up with the trend, even faster than the fashion, and her shop is getting more and more popular.

In her fashion supermarket, the most popular product was the acrylic bracelet, which created nearly 300 sales in March last month. Near graduation, in addition to preparing his thesis, Chen spent most of his time on the Internet. He visited various fashion websites and forums every day, and found out the styles that would be sold with his own fashion sense.

Recently, she began selling her DIY bracelet and necklace. To this end, she also bought some special equipment -- a few pliers, bought all kinds of metal chains, decorated the epithelial rope, transformed into the popular bracelet and necklace in Europe and the United States, and also accepted the booking online, which was very popular.

For the sake of interest

Chen Zi said that during this period, the business was rather cold, and the volume of transactions per week was only about 30% of the peak period. However, she still stared at computers and other businesses every day. In order to promote sales, she spent money on advertising on Taobao. Through advertising links, the probability of turnover is relatively high, but each piece has to pay more than one yuan profit, although the effect is good, but business is still not much improvement.

Chen Zi's home is in Luqiao, Taizhou. Her father runs a sanitary ware factory, and her mother is a civil servant. She told reporters that now her mother wanted her to go to civil service examination, and her father encouraged her to do business, and he wanted to continue the online store. At first, Chen Zai opened shop because of interest. When she saw all kinds of goods, she had to take a good look at herself. It was almost a selection by herself, but now she has some aesthetic fatigue to these products everyday. In addition, the online shop makes her lively and active she has to be a "home girl" - keeping computers on a daily basis. Fortunately, through the open shop, Chen Zi has also made many friends who share similar interests.

Chen Zi said that there are many examples of successful online shops among students, but there are not many decorations and costumes, and there are still a lot of things left behind. She said that as long as you are interested in online stores, you must stick to it.

Entrepreneurial suggestions

Gong Changyi, director of Business School of Yiwu business school.

Under the influence of the financial turmoil, the jewelry industry is not very prosperous. It is suggested that Chen Zi students change their entrepreneurial ideas. Considering that Chen Zi's family is superior and sensitive to fashion, he can change the shop into a physical store, operate it in a studio, do some division of labor, and select things that are of interest to him, such as choosing fashionable and market goods, or chatting with customers, getting some useful demand information, etc.

In addition, Chen Zi's business direction can also be changed. Because of climate factors, some accessories such as bracelets will be unsalable, and some other accessories, such as sweater chains suitable for this season, can be used as the main items. They can also advertise to their own stores on various fashion websites and forums. After a while, business will definitely rise again.