Run A Magazine And Start A Website

Liang Chao, the big boy, is following the fashion market.

In the face of the 18-28 year old fashion designer, many of the sales are limited.

Young, handsome and fashionable, it is hard to believe that the older boy who looks younger than his real age is actually the founder of YOHO! Trend Magazine and YOHO website.

The young CEO has built the first online city of young people in China, with about 4500000 registered members all over the country. The main crowd is the fashion 18 to 28 year old.

Resign and sell fashion magazines

In 2002, Liang Chao, a 22 year old boy from Nanjing, graduated from Nanjing University of Aeronautics & Astronautics and became a reporter in Nanjing TV station.

From the perspective of cost and benefit, TV stations prefer to do some news programs such as local people's livelihood.

For entertainment programs, they are mostly imported.

This is not my favorite job. "

In 2004, Liang Chao decided to resign, though the TV station had already promoted him to be a producer.

Many friends around him scolded him for being "blind," but he knew what he wanted and went home to think about how to start his own business.

Liang Chao found that there are few specialized magazines for young people in the mainland, mostly white collar fashion magazines, which has sprouted the idea of "fashion magazine": "fashion will last for a while, and the trend is a gust of wind, and we will walk away. Our audience is positioned among young people aged 18 to 28. The main force is college students and just graduated students. This class is looking for new ideas, changing ideas, and full of ideas and actions. It is a huge market to be developed, and I think a media needs to meet this age."

In October 2005, Liang Chao began working with magazines to take the first step in entrepreneurship.

He sold a house of about 200000 yuan that his family bought for him a few years ago, and got about 500000 yuan into the magazine.

As a "matching" magazine, the YOHO website is open at the same time.

He said that magazine has been running out of funds for six months.

What he can do is borrow money and persuade others to postpone collecting money.

In order to get the money, Liang Chao runs around and continues to take part in entrepreneurial competitions and project shows, hoping to get support from venture capitalists.

In October 2006, a VC agency looked at them and inject capital into them.

Selling limited goods on the online mall

"After the YOHO website was launched, designers, brands and readers who were familiar with us have feedback to us. The products on magazines and websites are very well introduced, but if you can buy them directly through the website, it will be better for consumers not to bother to go to the physical stores again."

Liang Chao said, it can be said that the "goods" mall is a windfall, and has become the focus of the company's development.

Compared with Taobao, eBay and other online shopping centers, Liang Chao believes that "goods" have their own advantages.

"Goods" directly face young people.

The location of other online stores is broader, and young people will not feel the need for special services.

30% of the "goods" sold are brand limited products, which are not necessarily sold on physical stores and Taobao. They are exclusively licensed to us by brand commitments.

In 2007, YOHO.CN website has become one of the most influential and powerful media platforms for young people in China.

It is worth mentioning that, usually "online shopping people" are girls, and the fashion products introduced by YOHO.CN website are more men oriented, so the ratio of men to women is 8:2.

In the second half of the year, we should push "mobile shopping".

Seeing that "goods" attracted a large number of "fans", Liang Chao developed personal space, friendship and friendship, and many other items. "Now we can exchange virtual coins by writing blogs in our space, so we can go shopping on our website.

Write blogs, send photos, invite friends...

Each person can earn more than 2000 points a year, and he can buy more than 200 yuan of goods.

Liang Chao said that next week's development will focus on mobile phones. After entering the 3G era, mobile shopping will also become another new way of shopping.

At present, the project is being developed and is expected to be listed in the second half of the year, and is expected to become the first mobile shopping platform in China.