• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Clothing Industry: Traditional Economy Moving To Network Economy

    2010/6/13 19:22:00 49

    Clothing

    The migration of traditional economy to the network economy has been 15 years since 1996. The real Internet boom in China should be in 1999 and 2000. The role of E-business has been neglected in the first 10 years of Internet development in China.


    Migration to the network economy


    The Internet has four very important functional blocks, the first is information and content, the second is communication, the third is the community, and the fourth is e-commerce.

    First, look at content and information.

    The development of Internet advertising is accelerating in recent years.

    Two years ago, when Microsoft proposed to buy YAHOO, Microsoft's CEO said so, saying that the next 10 years of advertising will be the world of online advertising.

    It is not just online advertising that eroding traditional advertising. In fact, we understand it in a positive sense, that is, traditional advertising should be networked and must be expressed in the form of network.

    Judging from the habits of Internet users nowadays, the erosion of television by the Internet is also an irreversible trend.


    The second is communication.

    The Internet brings rich means of communication, including e-mail and instant messaging tools, such as QQ, MSN and Voip.

    Voip network phone is through the IP network of the Internet to carry out voice communication.


    In the United States and Japan, Internet phone is an irreversible trend instead of traditional voice telephone.


    The third is the community.

    We used to go to places, buy things, and spend more time with friends.

    Now it is different. For the majority of Internet users, they will turn to the Internet more often.

    Word of mouth marketing on the Internet is much more important than our friends' recommendation, and it also has a far wider impact. This is also a revolution brought by the Internet.


    The fourth is the business function of the Internet.

    The business function is electronic commerce.


    In recent two or three years, you may have a special experience, from clothing, digital to daily necessities, e-commerce in all areas of life, are rapidly infiltrating.

    10 years later, either e-commerce or logistics.


    Why shopping online?


    Why do netizens shop online? At the very beginning, netizens may only think that online shopping products are cheap. A digital camera can cost hundreds of yuan.

    This is universally acknowledged that shopping online is easy.


    We conducted a survey in September last year, and found that online shopping is not only cheap, but also brings fun to online shopping.


    If we compare online shopping with shopping, many people like shopping and shopping.

    Now more than 20% of people feel that shopping online is also fun.

    But in general, online shopping is still less fun than shopping. But 20% of people say that online shopping is more fun than shopping. This is a surprise to us.


    At present, the main category of online shopping is clothing, and clothing has the highest proportion since last year.

    On Taobao, clothing has been ranked first in three or four years.

    Digital products and clothing add up to half of online shopping.


    In the apparel online shopping market, Taobao's market share rose again last year, accounting for 86.3%.

    We also made some surveys on the characteristics of online consumers, involving several average indicators of online consumers.


    We have investigated that Internet users who buy clothing have accounted for 23.8% of total clothing consumption, which is an average.

    As you can imagine, if a person who buys clothes has 1000 yuan a year to buy clothes, 200 yuan will be spent on the Internet.

    Looking forward to consulting is a partner of Taobao, and Taobao's statistics are our analysis.


    You can see from the 8 categories of clothing that sales of women's clothing are much larger than men's wear on Taobao.

    The dress reached 16 billion 300 million yuan through Alipay.


    For some of the main sales indicators, we also made such a statistics on Taobao. According to the situation of Taobao's sales clothing, we can see that for each category of clothing brand concentration, the number of sports shoes is the highest, followed by the sportswear.


    From the Yangtze River Delta perspective, the proportion of online consumers, sports shoes and sportswear in the Yangtze River Delta is relatively low, but underwear and children's clothing are much higher than the average.

    This is the proportion of sellers in the Yangtze River Delta on various types of clothing sold on Taobao.

    Among them, the proportion of sales of sports shoes is the lowest, followed by sportswear.

    This is mainly about the problems of admission and exit.


    That is to say, if the similar products purchased by consumers are larger than the number of sales in this province, the goods purchased by the province from outside the province will be larger than those sold outside the province.


    We also made an analysis of Zhejiang and Jiangsu provinces.


    Clothing online shopping in three cities in Zhejiang is mainly concentrated in several major cities. Hangzhou, Ningbo and Wenzhou together account for 2/3.

    Jiangsu, Nanjing, Suzhou and Wuxi together are also close to 60%.


    Regional growth trends come from two points, one is the increase in the number of Internet users, the other is the increase in the average amount of online shopping.

    The increase in net purchases is mainly due to an increase in the number of online shoppers.


    At the same time, we also illustrate our e-commerce, our online retail is still in a relatively early stage. Our current rapid growth is mainly due to the increase in the number of online shopping.

    • Related reading

    罷工漲薪潮涌起外企四面楚歌 服企亦未幸免

    News Republic
    |
    2010/6/13 19:21:00
    64

    Nesting Phoenix: Changshu Garment Design Industrial Park Will Rise

    News Republic
    |
    2010/6/13 19:18:00
    77

    服裝專賣店百貨商場試營業試出了什么?

    News Republic
    |
    2010/6/13 19:17:00
    50

    世合賽志愿者服:蘭花靈感 水墨元素

    News Republic
    |
    2010/6/13 18:58:00
    88

    Shirt Revolution: Women Are Not Confined To Clothing.

    News Republic
    |
    2010/6/9 14:24:00
    133
    Read the next article

    Speed Up The Construction Of New 100 Million Garment Industry Cluster

    At present, the clothing industry of Zhuzhou, Hunan is also included in the 100 billion industrial cluster planning. It has become a common understanding of the industry to pform the paction of the market in the market into clothing processing advantages and brand advantages.

    主站蜘蛛池模板: 99久久免费只有精品国产| 天堂中文字幕在线观看| 国产区精品一区二区不卡中文| 午夜无码国产理论在线| 亚洲a级成人片在线观看| 一本久久a久久精品亚洲| 久草视频在线网| 最近最新中文字幕完整版免费高清| 国产精品无码无卡在线播放| 又爽又黄又无遮挡的视频在线观看| 中文字幕亚洲综合久久综合 | 国产在线精品国自产拍影院午夜| 亚洲s色大片在线观看| 日本色图在线观看| 欧美高清熟妇啪啪内射不卡自拍| 成人试看120秒体验区| 国产成人亚洲综合无码| 亚洲AV日韩精品久久久久久A| 午夜一级免费视频| 乱人伦中文字幕在线不卡网站| caoporn97在线视频进入| 狠狠综合久久综合88亚洲| 无套内谢孕妇毛片免费看看| 男人桶女人视频30分钟看看吧| 日韩精品黄肉动漫在线观看| 国自产精品手机在线观看视频| 亚洲深深色噜噜狠狠爱网站| 2022国内精品免费福利视频| 狠狠综合亚洲综合亚洲色| 国内自产一区c区| 亚洲人成色77777在线观看 | 久久人人爽人人爽大片aw| 国产精品久久久久9999| 亚洲av永久综合在线观看尤物| 国产精品吹潮香蕉在线观看| 欧美影院一区二区| 国产成人无码一区二区三区在线 | 国产又色又爽又黄刺激在线视频| 久久亚洲国产成人精品性色| 97国产在线视频公开免费| 欧美国产人妖另类色视频|