• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Shoe Companies Launch "Fruit Marketing" To Break The Traditional Marketing Strategy.

    2010/7/24 9:57:00 44

    Fruit MarketingConsumer Innovation

    July 24th, 2009, China's leading brand of leather shoes.

    AOKANG

    It has launched "more than 3000 stores in China".

    Fruit marketing

    "Strategy, that is, like selling fruit, it launches new models in eight seasons a year, and every month and a half has new products. It breaks the traditional practice of the shoe industry in the four seasons.


    As a direct consumer oriented and fashion oriented footwear product, quickly capturing the changing needs of consumers is the key to AOKANG's success in the market.

    AOKANG found that with China's economic growth and

    Consumer

    With the increase of consumption ability, footwear products have moved from durable goods to semi fast consumer goods or fast moving consumer goods.

    Some female customers may buy several pairs of new shoes in one quarter, and leather shoes have become the elements of clothing matching.

    After taking the change of customer's needs sensitively, AOKANG decided to implement the strategy of "fruit marketing" with 25 to 40 years old, better economic conditions and more advanced customers.

    The design department is constantly pushing the new company, and the company's order will be changed from four times a year to eight times a year.

    As the replacement speed of new products speeds up and brings pressure to the logistics system, the company then recommends that retailers order less batch and batch, relieving their own logistics pressure and ensuring that sellers' inventory can be kept at a reasonable level.


    This one

    Marketing

    Innovation has enabled AOKANG's more than 3000 stores across the country to enhance their single store performance to varying degrees, especially in southern cities.

    With this innovation, the overall sales of AOKANG leather shoes increased by 20% in 2009.

    • Related reading

    Energy Consumption Is "Overrated", And Shoe-Making Enterprises Should Achieve Low Carbon Environmental Protection.

    Shoe Market
    |
    2010/7/24 9:02:00
    36

    Chinese People Love International Brand &Nbsp; Manufacturers Take The Opportunity To Raise Prices.

    Shoe Market
    |
    2010/7/23 15:52:00
    32

    Nike Will Strengthen The Development Of Major Markets In Greater China And North America.

    Shoe Market
    |
    2010/7/23 15:45:00
    47

    International Brands Must Grasp Marketing And Create Brand In The International Market.

    Shoe Market
    |
    2010/7/23 15:04:00
    45

    How Should Shoes Enterprises Face The Problem Of Employee Turnover?

    Shoe Market
    |
    2010/7/23 12:34:00
    88
    Read the next article

    Malaysia June Consumer Price Index, Clothing And Footwear Fell 1.7%

    Malaysia June consumer price index, clothing and footwear fell 1.7%

    主站蜘蛛池模板: 日韩欧美亚洲国产精品字幕久久久 | 偷窥欧美wc经典tv| 亚裔玉videoshd和黑人| 巨胸喷奶水视频www网免费| 亚洲av无码精品色午夜| 男女猛烈激情XX00免费视频| 国产尤物二区三区在线观看| 99re这里只有精品6| 教师mm的s肉全文阅读| 亚洲国产精品久久久久秋霞小| 精品无码AV一区二区三区不卡| 久久精品岛国av一区二区无码| 波多野吉衣一区二区 | а√天堂中文在线资源bt在线| 最新国产精品拍自在线播放| 国产精品一区二区久久| 一级做a爰片久久毛片看看| 晓青老师的丝袜系列| 亚洲精品国产成人| 精品国产精品久久一区免费式| 国产成人免费ā片在线观看老同学| 99在线精品免费视频九九视| 打麻将脱内衣的小说阿蕊| 亚洲AV高清在线观看一区二区| 深夜A级毛片视频免费| 国产720刺激在线视频| 久久综合久久鬼| 国内揄拍国内精品| 一区二区三区午夜| 日日噜噜夜夜爽爽| 亚洲av之男人的天堂| 欧美黑人又粗又大久久久| 免费观看美女裸体网站| 色综合久久天天综合| 国产日韩av免费无码一区二区| 91秦先生在线| 天天综合亚洲色在线精品| 中文字幕的电影免费网站| 日韩乱码人妻无码中文字幕久久 | 亚洲av成人综合网| 欧美综合自拍亚洲综合图|