Analysis Of The Advantages And Disadvantages Of Bulk Cargo Alliance: A Brick On The Road Of Wealth

Case: a shopkeeper runs a shopping mall counter and joins a three line brand for 2 months. The company rarely produces new models. Many of the new online outlets are sold, the quality is very general, and the money is not marketable.

She wanted to change her brand, but some friends advised her to do it directly.

1., let's rely on big trees to enjoy the cool.

For an extremely inexperienced newcomer, brand is our big tree.

The brand will give us publicity, and some brand organizations will directly participate in the management of franchisees.

It is easy for us to replicate his successful experience.

But bulk goods need to be done by the owner himself.

2. avoid the hard work of purchasing.

In particular, non Guangzhou and Hangzhou shopkeepers do not have to go to the wholesale market every month, saving a lot of time and money.

3. without a lot of publicity, consumers will have a certain degree of awareness of the brand.

4. middle and high-end customers and some male customers are more reliable in brand and feel that the quality of brand clothing is guaranteed.

Disadvantages:

1., there is no autonomy.

It is difficult to reflect the personality of shopkeepers if they are not free to choose products. Individual manufacturers will even intervene directly in the market.

2. the two or three line brand lacks integrity.

Some brands, just beginning to say anything good, really joined, just like the same.

Other brands offer clothes that are on the Internet or even on the stalls.

Unless it is a well known brand, or a two or three line brand with good reputation, it can be considered in product quality and late service. Other brands are hard to trust completely.

3., lack of popularity.

At present, most of the two or three line brands do not do enough propaganda, and consumers do not know at all.

Four

1. high degree of freedom and flexibility.

Shopkeepers can decorate their shops according to their own preferences, and they can get new products or promotions in time.

Quality is guaranteed and pricing is more free.

2. easy to cultivate repeat customers.

3. easy pformation.

The Korean version of clothes can not be sold well, and can be turned into European and American ones.

4. investment is smaller than joining.

5. exercise yourself and accumulate experience.

Learn the wrong lessons in the business process, gradually adjust and accumulate experience.

Growth is faster than joining.

Disadvantages of bulk cargo:

1., it is very hard and requires a lot of patience and energy.

Run the market, fix decoration and sell yourself.

2., the time cost of incoming goods is high. Bulk purchases generally rely on the eyes of shopkeepers, and the risks are relatively large. Once goods are sold poorly, they are easy to backlog.

3. management is not mature, generally 1-2 people take the overall situation and need to invest a lot of energy.

Having said so much, I believe every netizen will have a choice of how he should choose.

To open a clothing store, the most important thing is to pinpoint your position.

Do market research before opening a store.

What kind of clothes do I have to do? What is the consumer group that I am exactly right now? How high can they accept the price?

In fact, everyone has their own way of management, which depends on the location of your shop, how much money you start, your personality and so on.

Say the place first.

If you want to start at the source of clothing wholesale, such as Guangzhou, Shenzhen, Dongguan, Hangzhou or a metropolis that is more sensitive to fashion, such as Beijing and Shanghai, you need to know that consumers in these places value clothing styles more than a brand name.

Therefore, either join the first line of well-known brands.

Or do bulk goods, the premise is that you have enough vision, find good goods, update speed is also fast.

Either bulk or not at least.

If you want to be in the middle and small cities of two or three cities in the inland cities and coastal areas, you can choose two or three line brands with some popularity.

But the renewal rate of brand goods is relatively slow, and the purchasing population of small cities is relatively small, which is not conducive to sales.

Next is start-up capital.

Brand affiliate fees are generally more expensive, especially those with relatively high reputation. As for those big brands, they are astronomical figures.

So if you don't have enough money, you should choose to join.

Do not covet the advertisement and say that you don't join in the fee, because the purchase of the franchising has a quantity. Such a small brand style is limited, and the after-sale is not perfect. Once you pay the advance payment, the local market does not accept this style, then losing money is unavoidable.

Finally, it is the problem of personality.

It is said that character determines destiny, and nature determines what kind of experience model you should choose.

Most of the people who join the clothing store are the only children born after 80 and even after 90.

Xiaobian himself is also a post-80s generation. The shortcomings of our generation are very clear. Lazy and needless to say, there are still some difficulties to eat.

Pick up the sack, get up at three in the middle of the night, pick up the clothes in the wholesale market, and ask Xiaobian to ask himself, this kind of thing occasionally goes on one or two times.

Of course, there are still many young people in this society who can bear hardships and make trouble.

At the same time, bulk management has high demand for shoppers' fashion sensitivity.

In view of the fact that most of the newcomers are faced with a lack of start-up capital, lack of shop management experience and low sensitivity to fashion, Xiaobian gives you a suggestion.

We choose to join a three line brand with better standard of reputation and better reputation. First, we should start with management and add a small amount of bulk goods that are in line with its style and good quality.

After your experience is gradually enriched, you can expand the proportion of bulk goods and reduce the brand goods to a special counter.

When you become an old bird and have a loyal customer, you may choose to sell bulk labels and make your own brand.

Finally, I wish you every success in opening your shop, and hope that this article will lay a brick on your wealth road.