50% Net Name Tanabata Want Gift &Nbsp; Fashion B2C Online Marketing Campaign

The annual traditional Chinese Valentine's Day is the seventh day of the Seventh Festival. romantic The air has been floating all over the city. tradition The romantic festival has developed into the best time for couples to give gifts.

According to a portal network survey data, past Chinese have passed. The seventh evening of the seventh moon The festival is less than 50%, but in 2010 the Chinese people expected more than 80% of the festival. Nearly half of the netizens chose Tanabata Festival to exchange gifts with their loved ones for the holidays. As a hot spot of holiday marketing, fashion B2C website also aims at the "romantic economy" opportunity, has launched a competitive promotional product, staged a Tanabata marketing campaign.

It is understood that the largest global fashion authentic products in China. B2C The theme of the Tanabata Valentine's Day festival launched by the shopping website is the main concept of "date", which promotes three thematic promotions of cosmetics, skin care and aromatherapy. It has both European and American hot selling Biotherm, Clinique, Borghese and other top color cosmetics. Besides, it also has skin care products such as The face shop, snow essence, SANA, and other classic perfume such as Anna Sui, Chanel, GUCCI and so on. All promotional products are genuine products and sell at a very favorable price, as low as 28 yuan.

On the front page of Taobao, warm advertisements such as "qiqixi" and "good intentions" are attracting customers' attention. There are many kinds of goods sold in online shops, including traditional roses and chocolates, exquisite crystal necklaces, lighters, and creative "wishing crystal spirit", "recording LOVE rabbit" and so on.

In addition, another B2C website, Kelan diamond, has also held a large-scale testimony of love Tanabata promotion.

Beginning in the early August, Xiao Wang, a member of a foreign trade company, visited the shopping websites every day, looking for gifts that he liked. He was prepared to give his girlfriend a surprise on the seventh day of Valentine's day in August 16th. "Buying gifts online is much cheaper, and it can also guarantee authentic products. My girlfriend usually likes perfume. When she is given to her on Tanabata, she will be impressed and feel her heart." Finally, Xiao Wang ordered a perfume from Anna Sui on the Internet, which is half cheaper than in the mall. According to his introduction, the male colleagues in the office are privately asking each other what they are sending to their girlfriends, and most of them follow him on the website such as Xiu Xiu, Taobao and so on, ordering many fashion gifts, so that they can not only reduce expenditure, but also enjoy romantic life.

Smart shoppers like Xiao Wang are not special cases, but behind the blowout situation of China's fashionable e-commerce. The B2C website, which is located in the vertical shopping field, is facing the best opportunity for development. Among them, the global positioning product has been developing vigorously in recent years. In the latest research report on the development of China's fashion merchandise e-commerce in 2008 ~2009, the network was selected as the first place in China's fashion e-commerce.

It is understood that in New York, Messi joined the Macy s store regularly to select the appropriate products from the list of the most famous old department stores in the United States. Besides the well-known luxury brands in the world, the company also made tailor-made products for the domestic consumers, and introduced the design products of internationally famous designers that could not be purchased in China, thus obtaining the exclusive selling channels of many famous brands. At the same time, the natural advantages of electronic commerce have led to the crossing of middlemen and expensive shop fronts, and directly through the Internet and consumers. Not only does the fashionable consumer goods with high profit margins no longer get high prices, they also get the price advantage, which may be one of the important reasons for the rapid development of the network.