Perspective Of Domestic Shoe Enterprises' Market Situation In The Two Quarter

August 20th, first half of the year, footwear Exit The volume increased by 20.8% compared with the same period last year, and bags grew by 25%. footwear industry market With the development of economy and the increase of enterprises' orders in the industry chain of footwear industry, we feel that the "labor shortage" and the economic crisis are fading away. The footwear buying market in the second quarter remained stable, active in April, and stable in 5 and June.

The top second most popular shoemakers in the shoe market were sports shoes, unchanged from the first quarter. 2010 is Gym shoes The world seems to be beyond doubt. At the beginning of the year, the guidance of the general office of the State Council on speeding up the development of sports industry aroused the earthquake in the sports industry. The world cup in four years added a fire to the sports shoes market, so that the high frequency exposure rate of sports shoes has been high. The sixteenth Asian Games and NBA events in the second half of this year will also bring a wave of sports shoes market.

The attractive shoes are just like a strong black horse. In the first quarter, casual shoes only ranked twelfth, and the second quarter quickly jumped to second place. As early as 2009, professionals predicted that leisure style will dominate the domestic market this year, mainly because casual shoes cover a wide range of sports shoes, including walking / comfortable shoes, sandals / wooden soles and casual boots, including ballet shoes. Slipper The broad classification of ship shoes, laced shoes, short boots and so on brings great market for casual shoes. Although casual shoes have been developing since the 80s of last century, they have been making slow progress. This also reserved a larger development space for casual shoes. The future may be the world of casual shoes.

Regular leather shoes and ordinary leather shoes have been shrinking with the change of consumption habits. Leather shoes also dropped slightly in the list. The difference is that functional footwear continues to boom in the first quarter, which is the top 20 in the list. Leather and synthetic leather in shoe making materials have not changed much, and are still popular products in raw materials.

In the second quarter, the purchase of finished shoes increased slightly, from 62% in the first quarter to 68%. Shoemaking equipment (shoe machine) has also increased by one percentage point. The steady increase of shoemaking machine is the result of multiple factors. In the 2010, many local shoe factories and shoe factories have further expanded their production lines. Correspondingly, these enterprises have gradually increased their demand for all kinds of shoemaking machines. At the same time, many shoe factories and shoe factories have problems of recruitment difficulties and underemployment. They hope to make use of manual machines to compensate for their deficiencies, and let shoemaking factories save labor, improve productivity and reduce energy consumption.

Shoemaking materials and hardware accessories have reduced the market share, reaching 9% and 5% respectively, and the purchase ratio of shoe material chemical market is only 5%, a slight increase.

Compared with the first quarter of the hundred flowers, the market for shoes for the second quarter has changed greatly. Outdoor products are becoming more and more popular from "fashion" to "everyday", and the concept of leisure outdoors has been further promoted. The consumption boom has driven the popularity of the casual shoe market and made steady progress. This shows that casual shoes still occupy the largest share of the market for finished shoes.

In the second quarter, the purchase market for shoe machinery was more focused on purpose. Although there was no full bloom in the first quarter, the proportion of the products on the list increased. Other shoe making machines occupy half of the market, with a ratio of 54%. The bottom press, shoe molding machine, front gear and rubber gluing machine all seem to be the necessary equipment for shoe manufacturers. The growth of their purchase ratio can be seen that the shoe enterprises have increased the expansion process, and the shoe industry has begun to show prosperity.

Other footwear accessories occupy the largest proportion of shoe making materials market. The most noteworthy is the T P R soles, which become the dark horse in the market for shoemaking materials, which accounted for only 4% of the market in the last quarter, but rose to 16% in the second quarter. It seems that the good situation of casual shoes market has led to the development of shoe materials. The proportion of artificial leather has increased slightly, reaching 10 percentage points. Rubber sole, shoe last and shoe support account for only 1 percentage points.

In the second quarter, shoelaces fell and shoe buckles increased by more than 20 percentage points, reaching 54%, occupying half the sky of the entire purchase market. The demand for shoes is greatly reduced, accounting for only 21% of the total. Purchase of insoles increased slightly, occupying 25% of the market share.

The industry said that in the next 5 years, China will focus on developing environment-friendly and energy-saving adhesives, and vigorously develop new products with high technology content, high added value and high performance. From the development trend of global adhesives market, non solvent products are mainly developed towards waterborne. They are environmentally friendly, safe, non-toxic, and do not need to bear the potential risk cost of fire and health hazards caused by solvents. In the next few years, they will replace the existing solvent based products as the main varieties of shoe adhesives. In our market, hotmelt adhesive as the most environmentally friendly adhesive has attracted much attention. Although its proportion is not large, its future development prospects are considerable. Compared with the previous quarter, other shoe material chemicals declined slightly, but synthetic adhesives and shoes wax increased significantly.