Price Rise Of Raw Materials, Home Products Price Reduction: The Strange Phenomenon Of Shandong Yantai Home Textile Industry

September 24th four sets of original price 3699 yuan, now down 3000 yuan, 699 yuan sale; Silk quilt The original price is 1799 yuan, the current price is 799 yuan, and it is directly reduced by 1000 yuan. Reporters yesterday in the town of Huamao street, a home textile. Exclusive shop In front of the door, there was an endless stream of people from all over the place. The staff in the store said that all products were discounted. Reporters learned that since entering the golden autumn September, many home textile companies have launched promotional slogans. Since their sales promotion activities, business turnover in various stores has doubled several times.

Wedding and gift home textiles are popular. market

On the afternoon of 17, a famous brand home decoration bedding store located in Huamao Street went on sale. Reporters saw the store placing many products in the doorway. The windows were full of promotional slogans such as "factory clearance" and "crazy profit making". The people who went to buy it were in an endless stream, and the payment offices even lined up long queues.

Reporters saw in the shop: the original price of cassia seed pillow is 198 yuan, the current price is 89 yuan, the original price of the rice and jade pillow is 368 yuan, and the current price is 159 yuan.

On the morning of 17, in the early morning, Mrs Liu took her daughter in law to choose bedding. "Son and daughter-in-law married in October 10th, and the bedclothes have not been bought yet. This is not why I take her to see the four piece wedding."

Xiao Huigang, the daughter of Ms. Wang, returned from studying in Australia. She was accompanied by her mother to buy dowry. She told reporters that the original price of 1280 yuan of wool was only 399 yuan at present price, "it is cheaper than bringing it back from Australia directly." Xiao Hui said.

The reporter found that compared with the shop that celebrates the store, the other brands of home furnishings shops seem a lot of cold and cheerless activities, and the sales promotion results of the big efforts really bring a lot of sales to businesses.

Reporters noted that for wedding products, brand promotion efforts are quite large, each brand will have at least one or two prices to 55% off.

In order to cater for the traditional wedding needs, many brands of home textiles have launched the large red bed products, and the styles range from 4 pieces to 8 pieces. The director of the store, Cui manager, told reporters that the large red wedding bed product is still selling well, but many new people will also consider other colors when choosing the red. They should consider both the wedding day and the future.

　　 Material Science Price rises, discounts, and popularity.

Home textile companies such a substantial reduction in sales promotions, mainly due to the previous stage of raw material prices rose too obvious, affecting sales. According to the staff of the home textile shop, the price of cotton rose from 8 yuan to 20 yuan per kilogram, and the cotton yarn per ton rose by 5000 yuan, leading to the rising price of finished products.

"On the Internet, the price of raw materials such as cotton (yarn) has increased by 40% from the end of last year to the second half of the year. The price of bedding will definitely rise again, and now we have the right place to buy it first." The woman, who is buying a pillow of cassia seeds, said.

Subsequently, the reporter visited a number of home textile products stores, found that these brands quilt price has not risen, and last year's price is flat. Huamao street, a home textile store manager, said that the economic environment has just improved, and dare not to rush to raise prices, only to consume profits. "If there is no support for a single day, the price increases, it is also compelling."

The increased cost of raw materials has made the home textile industry a bit worse than ever.

Analysis of the industry, home textiles from the past "end of the season" discount to the current "season" discount, seemingly on the surface of the new product seems to reduce profits, but in the whole it greatly stimulated the needs of consumers. In addition, home textiles early discount is not only the speed of competition, but now the brand competition is fierce. Although the raw materials are rising, home textile manufacturers and dealers are afraid to raise prices arbitrarily, for fear that consumers will not buy it, so the price will not rise or fall.