Clothing Sellers Grasp "Fear Cold" Marketing

The news that "the northern hemisphere will encounter thousands of years of extreme cold" in the past few years has been identified as a nonsense by the scientific community, but it has become a concept of business speculation.

In large stores, it should have been a long time before it was listed on a large scale.

Fear of cold is fully utilized.

"It's going to be very cold this winter. Don't you consider buying a thick down jacket to keep warm?" on the East Nanjing Road Commercial Pedestrian Street, a salesperson of a business is trying to introduce a coffee down jacket to the customer. The price down jacket of 1000 yuan has not aroused the interest of customers, but that sentence has successfully stopped the male consumer, and has gone deep into the counter to select other down garments.

The concept of "a thousand years of extreme cold" has spread since then, and this concept has been quickly grasped by businessmen with keen sense of smell, and as a selling point, the "commercial war" of warm clothing this winter has been launched ahead of time.

A down jacket Expo is being held in the Hui Luo commercial building of Nanjing East Road. During the coming and coming of the customers such as the tourist group and the citizens, the footsteps in front of the big down clothing counters keep coming.

However, compared with previous years, the down jacket is not only slightly ahead of the market this year, but also surprisingly high.

A long duvet coat from 1000-5000 yuan, even a feather vest, the price is about 600-800 yuan.

"The quality of our down garments is good, and we hear that it will be very cold this winter, so we can definitely buy it."

A counter salesman said to the consumer.

Although there is no clear explanation for the concept of "millennial extreme cold", similar words have become the promotions wording used by many salesmen.

In view of the claim that this year's "extreme cold" rumor has pushed up the price of down garments, there are different opinions.

A counter salesperson told reporters that the reason why the down jacket is expensive this year is mainly because of its fashionable style and good filling quality than in previous years.

"Thousand years of extreme cold" has become a network label

In addition to physical shops, hype "thousand years of extreme cold" also spread to the Internet.

On some online shopping platforms, "a thousand years of extreme cold" has almost become a shopping label.

"A thousand years of essential cold, leather super warm hair short boots", "down the Millennium cold clothing down", "deal with the Millennium cold, high boots boots special warmth" and other commodity profiles are overwhelming.

On a well-known Internet trading platform, the number of goods imported into the "Millennium cold" is 1090, which includes clothing for men and women, daily household and clothing accessories.

The gimmicks of businesses are nothing more than "resisting the cold of thousands of years" and "resolving the cold of the Millennium", and the number of these commodities is still increasing.

However, many consumers do not take this promotion as a matter of fact.

Netizen "Jack" said that although he had heard of the saying "thousand years of extremely cold", in the city, it would not be cold where it would be cold, not to mention long time indoors.

And let another netizen "ice cream lady" do not understand is, "thousand years extremely cold" clearly is only a rumor, why can become so many businesses stir fry the concept.