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Foreign Trade Environment Is Complex &Nbsp; Export Enterprises Are Hard To Maintain Christmas Orders.

2010/12/9 15:06:00 48

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Fujian Province Light Industry Crafts Import and Export Chamber of commerce more than 150 scale Christmas gifts enterprises, annual exports total more than 1 billion 200 million dollars.

Huang Jianmin, Secretary General of Fujian chamber of Commerce, said that most factors were squeezed by multiple factors such as exchange rate fluctuations, raw material prices and labor costs.

enterprise

The Christmas order is hard to maintain.

Traditional handicraft business can't be done.

Resin material "Santa Claus" is a Christmas gift produced by Fujian Quanzhou Xi Li Light Industry Co., Ltd.

Every year from 7 to September, the company will export tens of millions of such handicrafts to the American market to greet Christmas in the West.

But this year, I couldn't get on a freighter to the United States.

"We have not been able to find enough orders. The Santa Claus can only be placed in the company as a sample or sold to domestic vendors at a low price."

Sunrise company

foreign trade

Guo Jianzhang, manager of the Department, said, "in that case, the cost of materials can not be collected."

Time of rush hour

Exit

The amount is about 100 million yuan, and it only exported nearly 50 million yuan in the first three quarters of this year, unchanged from the same period last year, but dropped by more than 20% over the three quarter of 2008.

Since June this year, the appreciation of RMB has exceeded 2%.

In the first half of the year, the list of good prices could not be broken, and in a year, the company was barely able to keep its normal operation.

It's impossible to sell such a deal, "Guo Jianzhang said." this year's autumn fair, they raised 15% with foreign businessmen, and the price of Santa Claus, which was originally $1, rose by 15 cents.

Comprehensive exchange rate, raw materials and labor costs and other factors, the 15% increase is already the minimum guarantee for the survival of enterprises.

No order for Autumn Fair.

However, such a magnitude can not be accepted by foreign purchasers.

Reporters learned that, at the end of this autumn's Canton Fair, many Fujian handicraft enterprises' orders are still no taro C Lin Keshan, chairman of Quanzhou Hongda arts and Crafts Co., Ltd., said: "there are many buyers who come to send cards and take pictures. When they ask the price, they say they should go back and think about it."

Lin Keshan analysis, Christmas gifts are not necessarily necessities of life, economic downturn, we will buy a little less, consumers are very sensitive to price.

"The US chain store TARGET, which originally purchased hundreds of thousands of dollars of Christmas gifts from Hongda every year, is not alone this year."

In the absence of a single thing to do, like the "Santa Claus" statue suffered cold shoulder, and Zhang Changgui, a painter of a handicraft company in Quanzhou, in his pen, a white blank can be a vivid Christmas doll in less than two hours.

Master Zhang had been able to get 2000 yuan a month's salary, but at present, the company's order is not enough. He can only help to do odd jobs and get the basic living expenses of 600 yuan C months.

Add technology elements to increase bargaining power

In order to improve bargaining power, Quanzhou's largest handicraft company Fuli gift company has tried to develop many Christmas gifts with voice control and LED photoelectric function this year.

"The product is rich in function, the export price has increased by about 20%, and it is more easily accepted by foreign businessmen."

Chen Jianfeng, director of Fuli company, said.

"Facing the increasingly complex international trade environment, the pressure of enterprise survival is doubled. By increasing R & D design input, we can increase the added value and technology content of the product and enhance the bargaining power of the external market."

Huang Jianzhong, vice president of School of economics, Xiamen University, said.

He suggested that in the long run, to promote industrial upgrading and pformation and strive to develop diversified markets is the only way for traditional handicraft enterprises to get rid of the "dependency syndrome" of exports.