Giant Shi Yuzhu: It'S Not Too High To Be An Enterprise In China.

Giant investment chairman Shi Yuzhu (data sheet)

"In China, enterprises are still low-key, low key and little trouble.

Editor's note:

Some people say he is a marketing genius and a business giant; others think he is a gambler and a dark destroyer in the online game industry.

"Shi bold" and "gambler" are his pronoun, but he says he is a "coward". The company has run to zero debt. He has a special liking for the two colors of red and white, and is also keen on the market, and has launched a series of health care products, even though it has been controversial, it has been selling all the way.

He is

The following is an interview with Shi Yuzhu:

To be an enterprise in China is still a bit low-key.

Too high a tune, trouble is a lot.

At the beginning of the idea of setting up Yunfeng fund, Ma Yun and Yu Feng talked to me and asked if I was interested.

I felt very reliable when I heard them, and I said I did, so I was one of the initiators.

He (Ma Yun) told me that. It's about investing, one is health care, one is online games. At the very least, I want to give advice to the two.

This is the first thing he wants me to do.

The second thing is that when I identify projects, I hope I can make some comments.

The third is that when we have invested in this project, I hope that I will put some energy into the decision makers and managers' guidance of this project.

We have more contact, then play together and talk big.

Such words should be helpful for us to communicate with each other.

When I talked with him, I learned a lot.

In my eyes, he (Ma Yun) is a strategist, I am a capable person.

For example, on the Internet, he can see the next 5 years, and he can see it very accurately.

I can see at most a year. He can see for 5 years, the difference is coming.

Because I have no plan to invest other than the community of online games and networks, so I don't need to go deep into it.

But I want to know some general directions.

So at this time, I went straight to ask him.

After asking him, I knew the probable result.

Used to be called "Shi bold".

1997 is the time when giants are at their worst.

I have always been a very ridiculous person, not acting in accordance with economic laws, and I feel how bold and productive people are.

If I were bold, I would be very suitable then.

Since the success of giant Hanka, I have done more than a dozen industries at a time, that is, diversification.

Management is also very rough.

At the bottom of the valley, I used to be in the room alone, looking back at my past. I was wrong, thinking, if I had to start a new business, I would have to overcome those mistakes. What shortcomings did I have in the past?

I think this paragraph of thinking, including internal and external (staff) criticism and self-criticism meeting, let my department criticize me, although this process can not be reborn to me, but at least my whole way of thinking has changed a lot, including work habits, some practices, great changes.

Looking back now, it is a silly boy who has become a relatively rational person doing business and doing business.

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I have no confidence in the first few months of the lowest valley, because I have always wanted to build up the giant building. If I want to build it, I can go out of it.

I have been doing this effort, and finally failed, so I began to be unconfident at that time.

When I suddenly realized that the building was impossible to build, my focus shifted to making a product and restarting it with a product.

When a man is in a good way, he will not win pride when he is successful; he must not lose easily when he fails.

You have a strong desire to admit defeat.

So I suggest that they (entrepreneurs) at this time can be strong, and have not been unable to go to the canon, of course, it is not sleeping on the big head to sleep.

To some extent, people encounter twists and turns is a good thing.

When a man is successful, when he is successful, he can not learn anything.

Only those who fail, lessons learned are often profound and indeed useful.

Learn from Liu Chuanzhi

When I was in the most difficult 1997, when I was preparing to do a lot of platinum, I asked Liu Chuanzhi to talk about it once more, and asked him about some of his corporate culture.

Later, the corporate culture of our company absorbed many of his companies.

The first is to do what we say.

This is very earthy, but it's very practical. It was picked up by Liu Chuanzhi. He told me this standard.

Because I used to take this situation too often, my subordinates patted me on the chest, how much sales I would do next month, and then I didn't finish it until next month, and it didn't seem to be finished. Then he took his chest again in the next month, so it was like cheating on the top, and then it was firing again and cheated the team down. The atmosphere of the team was very bad, and there was no fighting power.

After I talked with Liu Chang, I decided to do that.

When the branch wants to report to the sales department, I tell them that you can quote less, but you will do it when you report it.

After this atmosphere has been formed, the company is very practical in this respect.

Two keys to health care products

The giant is the name of our company. It must have been used all along.

Gold and platinum are actually products of this series, and I love the name, because I think it's easy to remember with this name.

The name I give to a product is the word that best happens when people speak everyday.

Those profound words can't remember.

So for the first time, the product made brain gold, so it is a starting point.

Later, I always like to lean on it.

In fact, the key points of health care products are: first, whether he is theoretically effective or not.

Second, his effect, can consumers feel that if he can feel it, he will spread it to you through word of mouth.

In fact, health products are really profitable, and advertising is not enough to earn money, because advertising costs are too expensive.

The real money to expand is that consumers can't rely on advertising.

Advertising can only play an attractor.

I think if the investment opportunity comes, it may not be necessary to insist that the debt ratio of the company is zero, and that there may be some debts, but only if the ratio is not too high.

Do what you like to do.

After I withdraw from the company, I do what I like best.

In fact, this is a very important thing. Every time our company develops a game, I play it from a player's point of view, and then give advice.

So if I meet a very interesting game, I am very happy to play, and contribute to the company. I can find a way to modify it. I am happy to work and live together.

Network game, this project will not allow me to participate in research and development.

Because a project, if you go to say a sentence, he will also say, will make a specific person responsible for R & D is at a loss, so we must give developers the authorization.

When R & D, how to develop a specific project should be developed. There is no relationship between leadership and leadership. Everyone is equal.

Now it is a feeling that everything is very light, that is, "god horse is floating clouds", which is different from that of young people.

When I was young, especially before wrestling, I was totally two.

At that time, I seemed to care about everything, wanted everything, and finally had nothing.

Now it is very good to see a little light, and I am very happy. Business development is not necessarily slow. Personal life is not necessarily better.

Two qualities of future entrepreneurs

For entrepreneurs, I want to give them the most direct advice.

Because I think these entrepreneurs are also very cute. From the perspective of their responsibility, I don't want to beat around the bush.

From my point of view, it is to tell the truest idea.

If it is valuable, do not pay too much attention to his feelings, as long as they are responsible for it, so I may be guided by this guiding ideology.

In the future, the most important qualities of an entrepreneur, I think he needs two: first, his personal savvy. Without understanding, you should go to work, and not necessarily be an entrepreneur.

It is a person with savvy who can be the leader of an entrepreneur. Second, he can work hard and endure hardships.

These are two. I don't think so.

The two add up and I think he has succeeded more than a half.