Jingdong'S Low Price Market Strategy Was Bombarded Again: Alleged Unfair Competition

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For appealed to manufacturers to boycott Jingdong mall, Dangdang and other pure network business reasons, Gong Dingyu through his micro-blog questioned Jingdong mall CEO Liu Qiangdong previously and Dangdang price war time request book business 3 years is not allowed to earn a penny "instructions".

He believes that the competition of goods sold below cost is unfair competition, which will affect the quality of products.

However, Liu Qiangdong believes that the products sold by Jingdong mall are not as low as those in the same industry. At the same time, its sales in pregnancy and infant products are not enough to arouse the vigilance of the professional pregnant and infant operators such as Yue you.

According to the data, Le you was founded in 1999 to take the lead in realizing the Trinity marketing mode of "chain store + online shopping mall + direct purchase catalogue".

Sales of goods include milk powder, paper anti urine products, food, washing safety electrical appliances, toys, baby clothes for pregnant women and so on. There are 16 major categories and 3 odd kinds of single products.

The war of words between Gong Dingyu and Liu Qiangdong reminds people of the marketing strategy of Liu Qiangdong and Dangdang CEO Li Guoqing.

However, Jingdong mall, Dangdang network two platforms business coverage continues to expand is indeed a fact.

Jingdong mall entered low-key market last year, and opened an open platform to attract merchants to enter.

The fast and fast delivery speed of the Jingdong mall and the convenience of one-stop shopping can not be said to be a strong competitor for the professional pregnant and baby selling enterprises.

And the recent large scale financing has made the advantage of Jingdong mall more obvious. At the same time, we should see that when the profits of 3C industry are declining, the B2C platform, including Jingdong mall, Dangdang and so on, is eager to try to make bigger profits for pregnant and baby products and huge consumption in the future.

Although Alibaba's Taobao has an absolute advantage in the field of personal online shopping, sales in Jingdong mall have been known for the first time in many years in the field of B2C.

According to the latest statistics from AI consulting, the sales volume of Jingdong mall last year was 10 billion 200 million yuan, equivalent to that of Amazon, Dangdang, van Geshi, new egg and Mcglaughlin.

Whether Jingdong mall's sales advantage in the B2C industry will make it an industry bigwigs like Baidu, Tencent and other Internet companies, and then spread this monopoly status to the professional baby industry, is the concern of Yue you, red children and other enterprises.

In traditional industries, retailers had control over producers and agents because they were "kings of channels", thus restricting their development.

Wang Weimin, vice president of Shenzhen baby products trade association, has recently advocated the establishment of the National Alliance of pregnant and infant dealers distributors through the opportunity of Southern China international pregnancy baby show.

As for Yue you, calling on the pregnant and infant agents to boycott Jingdong mall, Wang Weimin believes that at present, there are many kinds of channels besides the shopping mall counters, chain stores and online shopping centers. There are various channels of cooperation between producers and agents, and the possibility of forming a unique selling platform for pregnant babies is not large.