He Ping: A Lawyer Selling Cold Noodles

Two years ago, I was a lawyer.

In other people's eyes, this profession is stable and respectable. Only I know the dull and boring behind it.

On the occasion of a family reunion, I learned that my uncle who only sold two hours of jelly every day had been earning about 100000 yuan for several years in a row.

I can see that there is a new hope in my life that I am depressed and depressed by the rich and idle life.

Going to work and doing business are all relying on human experience. I must go to the sea to be an upgraded version of my uncle in primary school culture.

The first business of business: customers suddenly had no preparations for several months. In December 10, 2009, my "foreigner's ancestral jelly" shop finally opened at No. 15, CI Kou Kou street.

On the first day of operation, it earns more than 200 yuan.

But I never expected it to be my start.

After a few days' opening, a bowl of jelly mixed with seasoning was placed on the board.

It was in the cold winter when the jelly powder was not attracted.

I wondered if the price of the jelly powder was too high.

Entrepreneurship second Kan: fatal free trial, I decided to turn passively waiting for the initiative to attack.

Learning the supermarket's common "free trial" has become a "life-saving straw" that I have high hopes for.

When I was carrying a jelly powder, invited customers passing through for free and accompanied by a packet of napkins, it was unexpected that no one appreciated it.

People walked around far away, lest I was a salesman who could not throw away the glue, and those who had tried to eat would not pay.

Business is not improving at all.

Looking at a pot of jelly that I can't sell, my heart is cold. Where is the problem?

It's not a good idea to close the door. I decided to go around the street.

After a few days' observation, I summed up several reasons for the gloomy business: first, we can not keep the tourists' heart and keep the tourists' money.

The handmade jelly is the only one in the magnetic outlet, but competition is everywhere, and the trick and eye can stand out. Two, "wine is also afraid of the alley."

Before, I disdain my peers for selling the trumpet call and feel vulgar.

Facts have proved that there will be people who shout, people will have word of mouth.

Wait for customers to take the initiative to come home, and the roadside shops can't afford to play. Three, there is no business anywhere.

Visitors to the magnetic outlet is to relax themselves, meet what delicious, fun immediately to pay to buy happiness, we sell is consumption contingency, free trial will only meet the tourists' stomach and curiosity ahead of time, who also pays for the already satisfied desire?

On the second day, I immediately cancelled the free trial and bought the trumpet as a peer.

To tell the truth, the lawyer's "singing in the street" made me rather embarrassed.

But the reality is that I not only put the loudspeaker volume up to the maximum, but also stood on the stool and shouted at the customers.

The hoarseness and swelling of the throat made more tourists than usual.

It was not long before a character was able to dig for gold. A customer told me that the hot pepper was not spicy and spicy.

As we all know, Chongqing people are addicted to hot and spicy life. They conquered the problem of capsicum, which means that they seize the target of consumption. When they do not need to advertise, "delicious" customers will queue up for cold chilli powder.

I hurriedly bought all the chili varieties in the market to do the experiment, and I asked the chafing dish shop chef how to extract the fragrance of the hot pepper. I heard that a relative of my wife made chili, and I also had my own cooking oil and chili.

After dropping a few pounds of waste chili, the secret chili made by me was praised by the customers. All the people who ate it were all hooked.

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Strike while the iron is hot. For those who have never eaten the jelly, I also play the new tricks -- live performances.

According to the dietary habits of tourists, I have made more than ten flavors of personality jelly.

In order to attract the attention of tourists, I played a "heart" in shouting: "foreigners' ancestral jelly powder, on-site production, on-site seasoning; any flavor is sold, not tasty, no money; high price, anti money back......"

I heard "no delicious, no money, high price, anti money back". The tourists in twos and threes came around. In the face of tourists, I left 4 bowls of jelly in my left hand, and seasoned with the spoon in my right hand, and I moved four kinds of delicious cool and pink flavors with smooth and quick movements.

The curiosity of tourists has been activated instantly, and they have reported their tastes. They want to see how to modulate different kinds of jelly powder with one heart and one mind.

Through on-site seasoning, small shops are surrounded by three layers of tourists and three storeys each day.

The seemingly simple principle of "having characteristics is the only way to live". I have been tossing it for so long before I finally understand.

With chili sauce and live show, these two big selling points, once sold until the end of the afternoon, sold at two or three p.m., and daily sales are rising steadily.

Taking advantage of this trend, in 2010 7 and August, I had three stores in magnetic outlet; in Chengdu, Sichuan, Chongqing, Yangjiaping, Beibei and other places also opened a lot of direct shops and partnership shops; usually returned to the nearby farmers' markets and restaurants to send half cooked flour.

Less than half a year, I made a net profit of 300 thousand yuan by hand powder.

Entrepreneurship third Kan: the demolition of the sky is just my pride, and the expansion of production at full capacity, a piece of paper pushed me into the ice hole.

The city suddenly started planning and renovating the project, and the frontage of the main street in the main city should be renovated at once.

And I have more than 10 partnerships with others in the demolition and renovation.

Before I could relocate and find the front door, I watched as I was "returning" to the original form, with only two remanent outlets in the hand.

Once a day, one or two hundred pounds of jelly powder sales dropped sharply to dozens of Jin.

All the energetic families were silent.

At that time, I used to work hard and work hard, pretending that nothing had happened. But in the middle of the night, I stared at the ceiling and grin and weep.

It's hard to come up with some hope. The blink of an eye is taken back by God. Who can feel better?

I gradually calmed down in frustration.

The market is changing. Business is gambling, gambling wins human factors, and prevents natural disasters. Some things can be done without your efforts.

If business wants to flow well, it has to stand higher than others and look far ahead of others.

The big dream of small cool powder is good at the business of two stores in the mouth of the magnetic field, which has not been affected by the demolition. The sales volume broke through 50 thousand yuan for three months in a row.

Looking at breakthroughs in sales, I began to reflect on whether the business model of the street store is really safe. How long can the hot business last? What should I do if we want to remove the magnetic outlet?

During this period, I got on the story of local media and CCTV through my story of getting rich in jelly powder.

Many foreign tourists buy my jelly powder specially at the magnetic outlet. Every day they receive dozens of strangers' counselling calls; others bring money to find me; a Zhejiang boss also warmly invited me to cooperate with him to produce jelly powder.

I refused.

After several twists and turns in the past, I am no longer as confident as before going to sea.

It has been nearly two months since opening up to the right track. How can the national chain be able to cope with it? How to ensure the stability of taste? How to solve the problem of logistics distribution?

A few days later, several of my old colleagues came to see me.

Laughing and talking, a friend exclaimed: "brother, or you were brave at the beginning, everyone was ready to see your" condescending to sell "the joke of selling jelly powder. I didn't expect you to really turn it into a mess! We can't have your courage. At this age, who dare to put down some things?

When I left my former colleagues, I suddenly realized that if I had only taken care of stable work, I would not have experienced the ups and downs of selling the jelly powder for a lifetime. I would like to continue to watch the two shops and make a little bit of trouble.

The bow did not return, and I renewed my spirits.

Now, I have chosen the workshop of mechanized production of jelly powder, the final commissioning of production equipment, and the improvement of logistics distribution scheme and staff training.

Who says there is no chain dream for 2.5 square meters of powder shop?

Perhaps the road ahead is more difficult, but life will be full and meaningful only if it is pursued.

Did I quit my job just to pursue such a life?