[Children'S Wear Dealer] Please Squat Down And Talk To Your Child.

The picture shows French children's wear brand LAMURY (cloth bag).

I remember an advertisement like this: a pair of young hands walking on the top of the keyboard. After a beautiful piano sound, the grown-ups' voice rang: "play well and play again."

Behold, when the child turns back, it is already full of tears. "I have not played the wrong way, why do I play it again?"

In our opinion, playing well and playing it again is a reward for children; and playing it again in the eyes of children is a remedy after making mistakes.

How can children's eyes and adults be so different?

A seemingly simple advertisement gives the dealer endless thoughts.

In response, Guo Min, the founder of "thousand shops help", said: Children's clothing is different from adult clothing. It has its own product characteristics and sales methods.

A child is a world. Looking at them from a child's perspective and listening to their children's voice should be a compulsory course for every child dealer.

Please squat down and talk to your child.

As a children's clothing dealer, how should we communicate with children? First, "squat down" to see the children, listen carefully to the children's voice and walk into the children's world.

When you are a teacher, there is a very common and important word: squatting down to talk with children, then how do you communicate with children as a children's dealer? First, "squat down" to see the children, listen carefully to the children's voice and walk into the children's world.

Squatting down, starting from "eyes to eyes", maintaining the same height as children, conducting eye to eye exchanges and dialogues, allowing children to talk to you through the window of your soul.

Between equal viewing, patiently listening, heart and heart silently close, love and sincerity communicate sincerely.

Immediately after the June 1 children's day, Guo Min said that when he bought gifts for his daughter, he found that the French children's clothing brand LAMURY was very special. When he went to the shop, he saw a little boy talking about the piano in the shop, and his daughter was attracted.

"My daughter likes this very much.

VIP customers choose small shopping guides, participate in shop sales, from childhood to cultivate children's ability to communicate with people, as a senior training expert in clothing brands and distributors, Guo Min is very excited about his shopping experience.

According to Guo Min, LAMURY brand store in order to mobilize the enthusiasm of small angel shopping guide, also set up the "mysterious customers" on-site inspection link, through a fair evaluation, from the participation of the shopping guide angels choose the best guide angel, and give the corresponding reward regularly; also organize children and parents to participate in "LAMURY Q big forum" to improve the child's "clothing business" to develop future clothes Q people.

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Terminal sales should pay attention to children's nature.

We should encourage children to discover different things in play, let children grow up in play, and publicize their individuality to release their nature.

In the past, because the children's clothing stores in China always stay in the stage of selling products, the retail terminal is just a simple product list, lacking effective interaction with children, and not mining the psychology of a specific consumer group.

Guo Min appreciates the practice of Barbara store. In the store, he has the same "book corner", "little gallery" and game machine before the game.

"I think children's wear dealers should focus on the" play cards "in the layout of the whole store.

Children's world should be different form cartoon characters, walk into children's clothing shop, shop layout is not a whim and blind action, but to maximize the magnification of children's natural concept.

Guo Min said.

Nowadays, parents' expectations for children are increasing. Children learn the same skills, accept the same ideas and cultivate the same character.

Parents do not want their children to be stereotyped.

Therefore, the release of the child's nature is the appeal of parents and the appeal of the society.

We should encourage children to discover different things in their play and let them grow up in play.

Pay attention to every child's shopping experience.

With the further expansion of international brands, the convenience of one-stop shopping will occupy a huge market advantage.

Guo Min pointed out that consumers want shopping as "fast", "special" and "one-stop".

Large and small children's clothing stores display the same goods. Shopping experience is one of the important factors to decide which shop to step into.

Look at the market today's children's clothing shops are still mostly 30~60 square meters of area, narrow space, limited goods category.

In this regard, Guo Min believes that the Shanghai Wujiaochang doctor frog "one-stop" makes consumers feel convenient and efficient, which can effectively relieve parents from buying hard-working goods between different shops for their children.

The four nets of the frog and the 5A services provide a one-stop shopping platform for children's clothing store. The 500~1000 square meter shop provides space for the introduction of clothing, shoes and accessories.

A full range of shops allows parents to buy children's disposable items at a time, leaving parents free from the hard work of shopping everywhere.

1+2=3 children's clothing is cheap, fashionable and fast, and every day a new model meets our desire for luxury goods.

With the maturity of the market and the further expansion of international brands, the convenience of one-stop shopping will occupy a huge market advantage.

"Children's world is colorful, and children's lives should be happy. We hope that every entrepreneur and distributor who makes children's clothing can enjoy colorful life like children and appreciate the spirit of happiness on the way."

Guo Min said.

Nowadays, children are often asked to learn too much from their parents. There is no happiness for us to dig out their nest when we are 60 or 70.

Squatting down and talking to children is just an action, behind which is an attitude of doing business, making brand and retailing.