Dong'E Donkey Hide Gelatin Qin Yufeng: Dancing With The Donkey

In December 21, 2008 (winter solstice), Qin Yu Feng took out the first bucket of water from the well, and "nine tribute glue" was opened.

Tianbao fifteen years (AD 756) in June 14th, Datang emperor Li Longji was on the way to exile in Shu.

The day will be dusk, and the Imperial Guard will stop at Ma Yi post.

They killed Prime Minister Yang Guozhong and asked the emperor to kill his favorite concubine Yang Yuhuan.

That year, Yang Yuhuan was 38 years old. A white silk murdered her and murdered the emperor's last love.

Since then, the emperor has only the plaintive and sentimental feelings of eternal regret.

"Mandarin duck and tile are cold and heavy.

If it were not a Palace poem in Xiao Tong Xing's name in the whole Tang poetry, perhaps accompanied by Yang Kuei Fei, there would be another amazing secret.

The palace says: "the lead is washed up in full, and the rain leaves the lotus leaves hard to stop.

Dark clothes donkey hide gelatin refused to say, but said he was born to be a gentleman.

It implies that Yang is not born to coagulate the skin, but through long-term concealed clothing.

This is Qin Yufeng's favorite story.

The youth history of donkey skin

Qin Yufeng has a lot of comic elements, including his character and his experience.

In October 1974, Qin Yufeng, a 16 year old farmer who liked to be called 17 years old, worked as a temporary worker in Dong'e Ejiao factory.

This is a factory founded in 1952. It is the first state owned donkey hide gelatin plant in China.

Over the past two thousand years, the donkey hide gelatin (Ejiao) in Dong'e has always maintained the family workshop manual production, and has been adhering to the technology inheritance mode of pmitting men and women.

At that time, Qin Yufeng was just an apprentice.

He knew that donkey hide gelatin was made from donkey hide. Besides, he knew nothing about donkey hide gelatin.

He did not know that Ejiao, which was eaten by Yang Wei Fei, was first carried out in Shennong's Materia Medica, which originated in the Warring States period. It was regarded as the top grade in the Pharmacopoeia of the Qin and Han Dynasties.

Since the "Shen Nong Ben Cao Jing", Ejiao has been regarded as nourishing top grade, and even become "nine tribute glue".

Li Shizhen, who wrote the Compendium of Materia Medica, directly classified Ejiao as a "holy medicine". He said, "the top grade of Ejiao" Ben Jing "is sweet, mild, non-toxic, and" long clothing and light body and replenishing qi ".

He also did not know that the medical glue made from donkey skin was different among different parts of the country.

In Jiangsu and Zhejiang and Shanghai, donkey hide glue is used. Donkey glue is used in Hunan.

Liang Nan Tao Hongjing in the Southern Dynasties explained in the book "Shennong Ben Yuan Jing Ji" that "Jiao Jiao is out of Dong'e, so it is called donkey hide gelatin."

Qin Yufeng's master is called Liu Xuxiang, an old pharmacist. He is the seventh generation successor of Tongxing hall.

By coincidence, Qin Yu Feng naturally became the eighth generation of the five generation of the donkey hide gelatin making and selling workshop in Dong'e in the year of Jiaqing (AD 1800), and also became the eighth generation generation of donkey hide gelatin production.

He followed his master to learn the whole set of glue making techniques.

A set of techniques, less than four or five months, more than one year.

At that time he was very young, and he was too small to cut the donkey skin.

Together with master, he soaked the bought donkey skin into the potion pool. After the donkey skin was softened, he put it into a simple skin cleaner and cleaned it. Then he cleaned the donkey's fur on hand and carefully dried it up and waited for the winter to come.

When winter comes, the story of rubber making begins.

The master will lead them to cut the donkey skin into a small cube with a chopper, soak it and wash it into a large iron pan. After boiling, Qin Yu Feng wants to rub the skin.

The skin of the donkey was rubbed clean and entered the process.

A piece of donkey skin has been turned into juice, so it is particularly mysterious to master the secret master and the master of the fire.

Next is glue, gel and glue.

All the donkey hide gelatin should be cut into two small pieces. 16 pieces of gelatin are exactly one jin.

Next is the air drying, then packing, returning the box, and then drying the glue.

The pieces of the box were heavy and Qin Yufeng could not move at that time.

It was not long before Liu Xuxiang taught Qin Yufeng the secret of making glue.

Qin Yufeng remembered that the master was also a little man. He was also young and short. When he stared at the pot, their master and apprentice played the advantage of diligence and ingenuity.

"The conditions were extremely hard at that time, and the large iron pots were open and smoky.

Because of steam, it is very cold in winter.

We live in this environment. "

He cherished the hard work. "This is my first step from the countryside to the city."

Year after year, Qin Yufeng turned from a temporary worker to an apprentice, from an apprentice to a monitor, and later became a section chief, assistant director, deputy general manager and executive deputy general manager.

Finally, 32 years after entering the factory, Qin Yu Feng became the general manager of Dong'e Ejiao in 2006.

He began to give orders at the center of the stage.

Before he changed the Dong'e donkey hide gelatin into a legend, he surprised himself first.

Blood on donkey skin

The winter solstice of the lunar calendar.

For most Chinese, the traditional solar terms are no longer so important. People even forget how to commemorate them.

But for Qin Yufeng, this is the most important day of his year.

On that day, as a non heritage successor and general manager of Dong'e donkey hide gelatin, Qin Yu Feng would lead the old rubber worker's king of ceremonies in the "Jiao Yi" music of the ancient Dong'e County Square on the western side of Shandong county.

When the time came, he took water from the well with a wooden bucket and picked it up with a pole.

8 old rubber workers took water and poured water into the pot.

Qin Yufeng took the torch to the rubber cooker and lit the mulberry wood. When the mulberry wood was burning, the Ejiao top nine - the tribute glue was formally started.

As a token of notarization, notaries will be notarized on the nine side of the tribute glue processing line.

It has been several years, and every winter solstice, Qin Yufeng will be lit under the accompaniment of "harmony with one".

"Harmony" is the ancient music made by him for this ritual action. "Nine tribute glue" is the "intangible cultural heritage" that he and a dry glue teacher search for.

Qin Yufeng said: "in the Qing Dynasty, on the winter solstice day, the emperor would send four senior officials to Dong'e to produce donkey hide gelatin.

This glue is called nine tribute glue, also known as nine day tribute glue, because it is tribute in the nine dynasties.

To produce nine tribute glue, we must get water during the winter solstice.

The production of technical successors, specialized with the teacher to produce the batch of gum to the winter nine tribute glue, because time and scarcity, higher value.

When finishing the declaration materials of the national intangible cultural heritage, Qin Yu Feng found that the production methods, techniques, time, place and raw materials of nine tribute gum were very particular, and the historical materials were also very detailed.

"In order to protect it, we restored it."

The production technology of Dong'e donkey hide gelatin became the third batch of national intangible cultural heritage in June 11, 2009. Qin Yufeng has since become the only representative successor of Dong'e donkey hide gelatin making techniques.

From that year on, every winter solstice, Dong'e donkey hide gelatin will start a "winter solstice" and "China donkey hide gelatin Culture Festival" to commemorate and reshape "top quality" and "holy medicine".

Qin Yufeng said that the purpose is not only to clear the source but also to return the value of donkey hide gelatin.

Qin Yufeng has 3 apprentices, whose passing rate is one hundred percent each year, ranking the most in the past year.

Today's innovation of process and equipment of Dong'e Ejiao goes through the whole company, but they can not replace the traditional process of airing and rubbing.

The big iron pan of direct fire rubber mixing is changed, because it does not conform to the requirements of GMP (drug production quality management standard), but tradition has infiltrated into every piece of rubber block.

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The "return of value" on the donkey skin

Since the listing in Shenzhen Stock Exchange in July 29, 1996, "Dong'e donkey hide gelatin" has always been a widely concerned stock, but at that time, Dong'e Ejiao and the capital market were just like the capital market.

"Value" is a strange noun.

In September 2004, Huarun group became the largest shareholder in Dong'e Ejiao by increasing capital and expanding shares and setting up a joint venture. In fact, it controlled the listed company.

The arrival of Huarun did not change the stock price trend of Dong'e Ejiao, and it was the chairman of the securities and Futures Commission, Shang Fulin, who changed its fate.

He launched the split share structure reform at the end of April 2005, enabling China to usher in an unprecedented bull market.

When Qin Yufeng was just managing director in 2006, some fund managers visited the company.

They asked many questions, both strategically and strategically, but did not get a satisfactory answer.

They questioned, "how do you say this set of things, like Liu general (former chairman Liu Weizhi) and Zhang general (former general manager Zhang An)?"

Qin Yufeng said, "our strategy is long-term. How can it be different?"

They reacted with disdain, saying, "what do you mean by cultural marketing and value regression?

What is this?

It's totally flickering! "

Qin Yufeng stopped talking.

He knew that these fund managers wanted him to give a promise of at least 30% growth per year, but he did not say so.

"I am 100% sure, but I will not say."

Qin Yufeng said, "I care about the long-term development of the company. They are more concerned about the short term."

A few years later, these fund managers visited the company and saw Qin Yufeng saying, "you are not fooling around.

What you have said has come true.

The farther the company goes, the higher the share price, and the more cold it is for fund managers.

He was worried that the other side would be too eager for quick success and instant benefit.

Sometimes they would have a dispute at the shareholders' meeting. His answer was just one sentence: "is the Dong'e donkey hide your concern or do you care more?"

Fund managers were silent.

But they still call him from time to time, or go to Dong'e to investigate him.

They not only investigated the development of the company, but also investigated his body.

They said, "you can never have any problems with your body."

Qin Yufeng said, "no problem. I eat peach blossom every day."

"Peach blossom Ji" is a sub brand of Dong'e donkey hide gelatin, a kind of health food similar to "Guyuan ointment".

Almost ten years ago, Qin Yufeng experienced the special value of donkey hide gelatin.

At that time, he went to pay some new year's greetings to the retired workers every Spring Festival.

The old people had experienced natural disasters and great famine, but every time they went there, they found themselves in excellent health.

He asked them: do you eat gelatin every day during natural disasters?

They said, "there was nothing to eat at that time. Of course, they ate Ejiao every day.

It is a coincidence that Qin Yufeng really discovered the value of donkey hide gelatin.

At that time, in order to declare intangible cultural heritage, Qin Yu Feng collated a lot of historical data.

He found an interesting piece of information.

"In the Ming Dynasty, the catalogue of business history was recorded in detail about the commercial circulation of donkey hide gelatin.

At that time, Jiao Jiao was worth six cents per pound of silver tax. According to the tax convention at that time, circulation tax accounted for 1/20 of sales. The price of Ejiao was roughly 322 yuan per Jin, and it was equivalent to 4000 yuan ~6000 yuan per Jin.

After taking office, Qin Yufeng set a goal for himself to achieve the value return of donkey hide gelatin through cultural marketing. Now he has finally found the way of "value return".

A visitor described that Qin Yufeng was "unable to sit still anymore and was walking up and down in the house with excitement."

He began to organize people to comb the history of donkey hide gelatin, the evaluation and description of Ejiao by various doctors and literati, and all kinds of anecdotes and legends.

They really found some good things, both Zhu Xi's letter to persuade his mother to take donkey hide gelatin, and the legend that Zeng Guofan sent him away from home to donkey hide gelatin for his mother's birthday.

Some of them have become the historical materials of donkey hide gelatin culture, and some have become "Ejiao".

When finishing the historical materials, Qin Yu Feng received some other surprises.

They found more than 3200 prescriptions for the treatment of donkey hide gelatin, more than 200 prescriptions and more than 200 diet formulas.

They printed these books to consumers, so that they both knew the name of Ejiao and the efficacy of donkey hide gelatin, and how they could get into the clothes.

The "value regression" brought by cultural marketing is reflected in the stock price.

After experiencing the "roller coaster" of the stock market in 2007, since the stock market bottomed out in November 5, 2008, the "Dong'e Ejiao" has risen by nearly 400% in the past two and a half years.

"I love such a gentle donkey."

Since 2010, Dong'e Ejiao has made several price increases for its rubber blocks.

In January 6th this year, they also issued a notice announcing that the increase in factory price of Ejiao products was not more than 60%. The main reason for the rise was that the number of domestic donkeys was decreasing year by year, and that the main raw material of donkey hide gelatin was becoming increasingly tense and the purchasing price was rising.

Over the years, Qin Yufeng has been headache for the source of donkey skin.

Of the 10 donkey skins in China, 9 have been made into donkey hide gelatin blocks.

But donkey skin is becoming less and less, and the price is getting higher and higher. Dong'e Ejiao has been overburdened.

The faster the process of industrialization in China, the more intense the role of donkeys becomes.

Besides eating and medicinal, donkeys have almost disappeared from China's roads.

"We have calculated the number of donkeys in 2030. If we do not intervene in time, there will be no donkey skin available.

The only way to ensure the existence of donkey hide gelatin is to raise donkeys.

Qin Yufeng said they also discovered the scarcity of donkey skin resources in 2000.

Build a base and raise donkeys.

"We began to pform donkeys from work to commodities, and to breed bases like cattle, chickens and pigs.

In 2002, we started centralized farming. We planted corn stalks and then made livestock feed.

The cost is very high. "

High cost is only one reason for this. Another reason is that donkeys are not a social animal. In order to mate, the donkeys will fight with each other.

The war for reproduction is Qin Yufeng's last wish.

In addition, Qin Yu Feng also found that the whole industry chain could not be pulled by donkey skin.

"Donkey skin only accounts for 1/10 of the value of the donkey, which is mostly meat.

How can fur be attached to the skin?

If there is no meat, where can I get skin? "

Qin Yufeng said, "we must rely on meat to pull the market.

Donkey meat has a better eating tradition.

The dragon meat and underground donkey meat have extensive foundation in the folk.

We need to eat out of a market. "

However, their field promotion has met with obstacles.

The biggest obstacle comes from local governments. They want to get projects that drive revenue, while donkeys are a benefiting agricultural project, unable to create large amounts of fiscal and tax revenues.

Some local officials complained, "we won't get any benefit if we grant you land and provide supporting services."

Later Qin Yu Feng simply gave up all the land approved by the government.

He said to the local officials: "donkey hide gelatin is the development of donkey industry, not the possession of government resources, nor the possession of land resources. This is a project to benefit farmers."

Slowly, Dong'e donkey hide gelatin has established 13 donkey bases in Xinjiang, Inner Mongolia, Gansu, Shandong and Liaoning.

His strategy of "raw materials for meat" began to work.

Guoxin Securities said in a research report: "the company constantly improves the chain of donkey products, promotes farmers' donkeys, and then seeks to make pricing power through controlling the donkey skin resources. The value regress of the donkey hide gelatin is accelerating."

In July 2010, when a group of college students went to work in the company and trained them, he told the 66 young people: "life is like climbing a mountain. Many times, it seems impossible to see the target far away. In fact, every step forward is a step closer to the goal."

He climbed for nearly 40 years and spent his youth on the donkey's skin.

Now he has poured all his hopes into donkeys.

He loved the gentle donkey like a poet, ye ma.

He would like to dance with a donkey donkey for the rest of his time.

6000 yuan

According to the historical data of Ming Dynasty, the price of Ejiao is roughly 322 yuan per Jin, which is equivalent to 4000 yuan ~6000 yuan per Jin.

400%

After experiencing the "roller coaster" of the stock market in 2007, since the stock market bottomed out in November 5, 2008, the "Dong'e Ejiao" has risen by nearly 400% in the past two and a half years.